is part of the culture with Chinese characteristics of traditional Chinese medicine, we’re working out, not only the product to be exported, and output culture. Tongrentang (Group) limited liability company, says Minister Jin Yongnian.
a has 340 years old history, how to break through the shackles of traditional . State-owned business model?
Beijing Tong ren Tang commercial investment and development limited liability company, Deputy General Manager Wu Zhongguo said shops + medicine + physician Trinity operating profit of password mode is the tongrentang pharmacy.
Wu Zhongguo explained, Tong ren Tang pharmacy sells excellent guoyao, Chinese medicine and Chinese medicine culture, pulling the TCM advantages with traditional Chinese medicine and Chinese traditional medicine, another famous traditional Chinese medicine clinics, provide diagnosis and treatment of traditional Chinese medicine and health care solutions to customers.
with a characteristics of Chinese medicine services foster store
Jin Yongnian says, in a foreign country, with many foreigners are also on the Beijing dialect, Chinese cultural curiosity Beijing Yun longings into the tongrentang pharmacy. At the national level, Tong ren Tang pharmacies prominent guoyao, characteristics of shops and boutiques.
according to Wu Zhongguo introduction, more than Tong ren Tang has more than 900 pharmacies, Tong ren Tang commercial company has 222 stores in China, half are joint ventures, cooperative store, most stores do shop + names of drugs.
on the store’s business model, tongrentang function to deepen and extend the service. Store configuration in A sitting room, the Assembly room of the monks of traditional Chinese medicine and health care fixed-point drugstore, in conditions of in-store clinic projects such as acupuncture, massage, greatly convenient for customers.
to achieve differentiation competition. Tong ren Tang pharmacies carried out many special services: as long term Valet decoct medicinal herbs, Chinese medicine pieces processing, pharmaceutical Advisory Service, acupuncture and moxibustion for treatment of traditional Chinese medicine, health care Lecture Hall, and so on. Also establishing health files for special customers, providing health, and disease tracking helps professional pharmacy, and take the medicine on-site and other services.
for service location, resistance of Wu Zhongguo thought there would be no profit, no matter how old traditions was eventually buy your products is modern man, you’ve got to let people accept it, outstanding professional service is the key.
currently we configure a pharmacy of A sitting room, the Assembly room of the monks probably almost one-third to consumers extends pharmacy services when, to the hospital with medicine, increased herbal pharmacy sales. Wu Zhongguo said.
in shop mode to move on when the Tong ren Tang has slowed down last year of opening up storefronts, positioning the 2008 year of brand management. Wu Zhongguo, Tong ren Tang pharmacies are owned by commercial companies last year more than 210 companies, expansion plans is the search for stability in the first half of this year, there will be no large increase.