Come from some kind of meaning say, \”Love \” it is Chinese underwear industry from prattle learn language, a when walk till independence \” epitome \” . Perhaps, broken interpret her successful password, the underwear brand that can pursue a dream for more opens a brand-new window.
The expression that what makes an underwear brand old keep exceedingly good from beginning to end in the market be?
The answer, condense it seems that in \” the brand is managed \” in 4 words.
Love group steers a boat person Zhang Rongming ever was opposite media such say: \”Love mainland changes rise key, just is held in Yu Jian \’ the brand changes management strategy \’ ; Be based on just about right \’ the brand is managed \’ sturdy belief, the respect such as dilate of the education that love just is designing a group, channel and brand culture promotion make correct and decision-making, hold thereby \’ mainstream vogue culture \’ pass, make one of fashionable brands that force has most in Chinese dress bound very quickly. Make one of fashionable brands that force has most in Chinese dress bound very quickly..
\”Brand \” , \” hold to \” , \” devotional \” … these ablaze vocabularies wrote love in so old footmark, also formed us to think her reason carefully today.
\”Creation beauty, deliver love \” brand viewpoint of value
\”So old, I did a thing only, made underwear. \” the circumstance is made public in, zhang Rongming of love group president such say.
A such underwear that cost make it of more than 10 years of time, you can see easily in a lot of circumstances — she is in sometimes \” SHOPPING MALL \” in implicative confide only beautiful breath; Sometimes extremely use up make public ground to extend in originality space; Sometimes as a certain super model walk, release swaying body appearance…
Nevertheless, no matter she is in how in the space of elegant unsurpassed 1000 change 10 thousand unreal, perhaps most the instant that makes you enchanted, still discover proudly when you — in the chest in your very familiar with sth, she is already silent with you \” close-fitting \” a lot of years.
From a beauty \” exhibit \” , successfully changeover has vendibility for \” commodity \” , this ability is Zhang Rongming so old the glamour that come and wisdom place.
Look in Zhang Rongming, should realize such changeover actually not difficult. The practice of love is: With oneself distinctive and influence of healthy viewpoint of value consumes a group, \”Creation beauty, deliver love \” , have enough and powerful viewpoint of value only, ability has what the brand becomes independent to ponder over force; The viewpoint of value that also has enough health only guides, she just can let consumer generation send the esteem from the heart and faithfulness, succeed thereby ground capture the heart that their be apt to feels changeful.
Such viewpoint of value, need a feasible system that prop up to try to come true certainly. If express,week of love group vise general manager stands, should let \” client \” become actual \” consumer \” , all sorts of transmission mediums that have originality, and unscramble to the profundity of underwear culture, give at the same time inside wider range gain ground, it is the necessary way that style of an underwear brand runs.
Quite part \” literary flavour \” \” adore fashionable life house \” , it is a kind of expression that love vogue manages.
Adore fashionable life house advocate the life scene that frame included 6 kinds to differ, lead expression by 6 fashionable brands of love respectively. Besides the 4 sister brand that adores oneself, roll out international more ceremoniously LISECHARMEL of brand of top class underwear of GOTTEX of brand of top class swimsuit and Europe. The auxiliary design of 6 brands is perforative, constitute the adornment pattern of whole of fashionable life house, the affective of some kind of spirit that enhanced people to be represented to brand place from the vision is caught and agree with.
Have with the flagship store that opens before very big different, house of love vogue life is revealed simply no longer with sale product, strengthened the content that guides consumer control to wearing a concept correctly however. According to adoring chief introduction, such space installs have the aid of, can hint people wants to pay attention to not only in different situation or different environment well explicit decorate, can know style more \” connotation \” the value that matchs with the environment. 1 2