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    Elegant deer takes brand of sale seniority second as domestic eider down, all the time since want to exceed department of leading Yang Bo to ascend, but always do not follow to go up, the sale that allows us to review elegant deer history, see a problem go out where? The elegant deer that why serves as the second cannot be hit turn over battle?

    3500 eider down take a company, why can elegant deer show itself?

    Unconscious ox of the tycoon that suckle course of study used 7 years of time, make a trade the 2nd, sales volume is broken through one billion four hundred and ten million and sixty-five thousand four hundred and eight, and the market of eider down dress in garment industry, also an enterprise was used 5 years short time, become eider down to take the 2nd inside the domain from an industry novice — group of Jiangsu elegant deer.

    Founded a village to run dress plant this 1972, use ten sewing machine, rely on to help local clothing company distribute sheet, the state-owned company that is Shanghai does simple acting work, pants of tailor nylon unlined upper garment, every earn money of a few wool to machine cost, through old development, hesitate to press forward all the time, in 80 time initial stage, elegant deer captures jacket blowout type to expand a scope, decisive low buys a batch of slow-moving wollens, produce man jacket, send road of upgrade Hainan Beijing the sale, add classics creation queues up 163 days continuously the miracle of jacket of snap up elegant deer, became Chinese jacket to lead a brand for a time 1993, the market is had rate more than 15% . But arrived 1997, as a result of jacket popularity tide already passed, cause sales volume whole to glide, the enterprise faces breakneck dilemma, below this circumstance, elegant deer has transition again, they discover Chinese eider down takes an industry to presenting high speed to develop level, numerous company still stops in treatment and foreign trade phase merely, design of line of the products is single, if depend on the manufacturing facilities in the past and channel resource, become industry likely to get again army enterprise, the design that takes the lead in be being taken to eider down then and color undertake bold innovation, use the channel resource of original sale jacket, built oneself sale network.

   Inside very short time, fashionable eider down takes elegant Lu Xinying to make work in on the whole nation 10 thousand bit of blossom everywhere, can see the brand shop of elegant deer in the villages and towns of brim of ministry of Chinese and Western even, annual sales volume promotes quickly with the growth range of 30% above, arrived 1999, elegant deer invites “ small swallow “ Zhao Wei regards a brand as spokesman, depend on the glamour with small swallow inapproachable youth, red all over great river north and south, those who help elegant deer brand is famous spend and beautiful praise degree won revolutionary promotion, be in a few years short, year productivity amounted to 20 million (cover) , sell amount 2.1 billion yuan, become eider down to take an industry to grow the fastest company, maintain countrywide amplitude for years the first, sales volume the 2nd, home market is had rate in (Globrand.com)15% above. Eider down of occupational 2004 United States takes 10% market share of the left and right sides, still waited for 16 countries and area success to register to Germany, Spain, France “ elegant deer “ brand, take a company from 3500 eider down in, show itself, make the 2nd brand, of growing speed fast, can calls dress course of study “ Meng Niu “ .

    Baconian what elegant deer group gained success in the past, baconian rise main body is good at seizing market opportunity now, hold the development general trends of garment industry at any time, adjust oneself ceaselessly advocate battalion direction, innovate through persistent product, use former channel and terminal network to regard a sale as platform, not only sell jacket, still sell eider down to take later, shirt, suit, make channel resource gets be usinged adequately, realized oneself distinctive sale mode. But the occurrence as warm winter, already the aggravate that eider down takes industry whole to compete, battle of advertisement battle, price war, sales promotion of as one falls perform, the elegant deer group that has made the second whether make persistent efforts the height with taller ascend?

    Elegant deer, how long to do the second to be done even?

    Mention elegant deer, the industry eldest child that has to raise eider down to take — wave department is ascended, build up and elegant deer are about the same, make the treatment that stick a card for other firm, concern through building extensive classics trade and sale cooperation with foreign clothing company and agency, and take the lead in containing what eider down takes cloth with soft nap to measure a standard to rise from 60%-70% to 90% , support the series move such as the first height of ascend world, lead ceaselessly and model eider down to take development trend, shape the image of the first brand, had made spin trade at present exclusive “ march to world famous brand, the Chinese company that has international competition ability “ , total sales was achieved 2005 6.5 billion! , compare elegant deer full much gave 3 times, of course wave department is ascended develop further to prevent elegant deer, with oneself weathy, begin to throw gigantic endowment, like wine kind terminal is bought outright like the enterprise, sell a department to publish subordinate dress product, specific requirement shopkeeper sells the product of elegant deer no longer, but the eider down that allows to sell other brand is taken, of visible industry old and second contend for had arrived to turn white-hot level.

Since financial crisis, market of Chinese sporting goods head now “ ocean is retreated civilian into “ posture. Foreign motion brand is in China outside pattern of bag, representative is standard all previous test, era is versed in production cost pressure is highlighted. Adidasi, be able to bear or endure gram by the agent “ abandon “ again and again put up the shutters, get tired of in digesting a large number of inventory deal with, be able to bear or endure among them Ke Zaihua shoe kind product and dress product glided 16% the left and right sides.

In adult dress disastrous defeat during, childen‘s garments market however scenery here alone good. Relevant data shows, this year Adidasi, be able to bear or endure performance of market of gram childen‘s garments is driving. Adidasi is northeastern, Hua Dong, medium in May south, northwest area row the first, be able to bear or endure the area ranks Ke Zaidong north, Huadongde the 2nd. Sale outstanding achievement surpasses brands of many professional childen‘s garments. Reporter from be able to bear or endure overcome in-house personage to be in know, be able to bear or endure this year the gram was shut there is a plant oneself in Hua Wei, but still developed new childen‘s garments product line, new rolled out the series of childen‘s garments dress under 1.3 meters of children.

Relevant data shows, to 2010 our country new student be born number will enter fastigium the 4th times, children consumption market is huge, not only brand of foreign professional childen‘s garments marchs market of Chinese childen‘s garments, also infiltrate even enterprise of a few foreign trade with childen‘s garments management means home market. The message says, group of Er of sea of home appliance tycoon also plans to roll out juvenile products brand shop next year.

Look from the price, in how stepping childen‘s garments to be located in surely low end the market, childen‘s garments of 200 yuan of less than is in the majority, adidasi, be able to bear or endure price of gram childen‘s garments is controlled in 300 yuan commonly. Goods shelves is put on, cent listed Adidasi girl, little male series, be able to bear or endure the gram puts goods basically according to age interval. Come although the consumer of childen‘s garments of choose and buy is not much, but clinch a deal the volume is very high however.

The salesperson weighs Adidasi, athletic childen‘s garments basically is not hit fold, children‘s footwear of complete set childen‘s garments can be bought 1000 yuan, a lot of clients regard give sb a present as commodity. “More than adult outfit petty gain, it is old brand, can accept on give sb a present or price of for private use. “ two couples that choosing childen‘s garments represent.

Relevant expert expresses, structure of market of domestic childen‘s garments is domestic and international brand takes an in part each at present. In the 50% markets share that the manufacturer inside its China owns, only 30% own a brand, 70% be in without brand condition.

Compete to be encircled to childen‘s garments from kit domain to brand of native land motion, commission chief expresses major of childen‘s garments of Chinese clothing association, childen‘s garments market grows the place that a lot of remain to perfect, this entered childen‘s garments market to offer a chance for sprotswear.

Came this year in January in October, longyan examines quarantine bureau examines in all quarantine exit spins a product gently 866 batches, goods is worth 29.31 million dollar, grow 249 respectively compared to the same period ％ and 302 ％ . Export of spin dress product increases to be afterwards considerably benefit of Fujian west longitude is promoted after mechanical and electrical products good the another main force of rapid development.

Outlet of Longyan spin clothing realized export market diversity not only, form give priority to with the European Union, the United States is second, cover the 30 many countries such as southeast Asia, middle east and area, and exit breed diversification, its product includes underwear of adult dress, childen‘s garments, knitting, baby underwear, bedgown to wait. In addition, the enterprise produces management and quality standard to rise ceaselessly. At present Long Yan already had 1/4 above to export an enterprise to obtain attestation of system of ISO9000, ISO14000 inside bureau area under administration.

The A Di Da Sihe that once brought infinite profit for the agent is able to bear or endure gram, became nowadays “ bottle pulling oil “ .

The annual report that the near future publishs continuously shows, adidasi the sale outstanding achievement this year appears to glide considerably continuously, and get of its be a burden on 100 beautiful and Da Funi resolutely made resolutelyingly “ backtrack “ act.

　 Go and now

Shut 21 representatives point of sales

On the business street with famous Shenyang, numerous A Di Da Sihe is able to bear or endure gram flagship store is very eye-catching, and there still is A Di in the market that does not cross 100 meters in be apart Da Sihe is able to bear or endure the shop that overcomes a setting.

Actually, this kind of phenomenon is in countrywide each district is very general. Because, be brand shop of two when open face-to-face same brands also is not same home agent likely very.

In Shenyang, wait to spread all over ave lane already with city of the athletic market that all sorts of sale configuration appear, motion. According to media coverage, only roc the street in amounting to athletic city to be in sets street of 4 motion city, Taiyuan to set 5 motion wall, and the bazaar shop that its set in bazaar is amount more get more breathtaking.

“Profit of acting movement merchandise is rich and generous, especially A Di Da Sihe is able to bear or endure gram. “ the personage inside course of study speaks an account, come nearly 3 years, the sale of Shenyang motion commodity promotes every year somewhat, and the two old brands of be worthy of “ Adidasi “ and “ be able to bear or endure gram “ more a ready source of money is called inside course of study.

However, circumstance happening is choppy.

Announcement of 100 beautiful outstanding achievement shows, 2009 first half of the year, of 100 beautiful representatives be able to bear or endure income is gram and Adidasi 3.32 billion yuan, with photograph of the corresponding period was compared 2008, grow 2.5 ％ compared to the same period only, of rapid still last year dilate 100 beautiful act the role of shop at shutting 346 kit first half of the year this year, among them 304 are shop of second line brand.

Half annals shows Da Funi, up to on June 30, 21 him representatives shut inside half an year of the Ni that amount to Fu “ Adidasi “ point of sales, the plan is shut inside this year all “ be able to bear or endure gram “ .

Arrived the 3rd quarter, a Di amounts to Si Benji battalion to carry profit dropped 29 ％ , sale reduces 7 ％ compared to the same period. With this year the first, 2 quarters photograph is compared, achieve fall the most greatly.

　　 Without finished earnest wish

Value of commodity of the keep long in stock after the Olympic Games is amounted to 1 billion

Can become Olympic Games partner, market of things of Yo of the polity in letting Adidasiru wish to be become with the advantage of 1 ％ the first brand. But, dazzling the inventory difficult problem after passing makes a person be anxious more it seems that.

According to media coverage, before this year April, all belts that print as the Adidasi of sponsor of 2008 Beijing Olympic Games the commodity that the Olympic Games indicates expires entirely.

And before this, it is too good to anticipate as a result of a lot of agencies, take money wantonly before the Olympic Games. But the hot sale of the sporting goods did not occur as scheduled, the stock that causes agency is serious. A report that comes from tripartite shows, the Adidasi after the Olympic Games passes already was as high as 1 billion yuan in the commodity value of countrywide keep long in stock, a lot of inventory were not digested up to now.

“A Di Da Sihe is able to bear or endure the gram is futures is made, ahead of schedule half an year orders goods, COD. “ the Hunan dealer of an Adidasi shows publicly to media, because not be,be purchased according to effective market demand, caboodle of goods of a lot of keep long in stock is in storehouse, bring about capital to be occupied to press. To clear inventory, each district agency is in low sales promotion.

2008 end, shenyang some bazaar, adidasi is classical design conch head first full-court is even valence 380 yuan, be able to bear or endure the gram lies fallow partly the shoe makes work only 290 yuan.

Before before long, some bazaar loses Shenyang one became Adidasi to hit fold, all corners of the country of 380 yuan conch head emersion, a lot of athletic dress discounts innovate again low — 3 fold. Meanwhile, be able to bear or endure the gram also is undertaking hitting folding selling.

But what Adidasi does not hope this.

“A Di Da Sihe is able to bear or endure the gram appears not so stood high above the masses. “ the faithful vermicelli made from bean starch that citizen rash is athletic brand, once flower of series of a pair of Nash dropped him nearly 1000 yuan, because wait for less than hitting to fold that one day at all,be. “It is catch great red-letter day, hit at most 5 fold, where resembling is so frequent now. Where resembling is so frequent now..

White-collar Lv mirrors the 2005 Adibei since snow memory housing head is deep feeling very, high price invites her what just had a job too inferior to bear comparison. Now although cost price did not go up, “But spent 2 many months,can hit 8 fold, at a draught petty gain is sharp 200 yuan, who is still bought valence shoe ah? Who is still bought valence shoe ah??

　 Industry or reshuffle

Do not have a law to provide higher profit space

Although 100 beautiful He Dafu Ni contracts of purpose battlefront, but the meaning is disparate however.

“Da Funi is to want to leave thoroughly the representative of athletic brand, dedicated at developing its female shoe business. “ Ma Gang ever made public athletic brand agent to be analysed to media, show according to annals, company of Da Funi of second half of the year still will add 122 “ Da Funi “ reach 139 “ shoe ark “ point of sales. And 100 beautiful because the development rate of early days is too rapid,be, the hope uses this paragraph of time, do to channel and retail ability optimize further. Second half of the year is the crucial time place of growth, concentrate advantage resource more be helpful for promoting a brand.

Anyway, the industry of athletic brand shuffles already peep clue. “After the Olympic Games, each motion brand has pressure of a few inventory more or less. “ the personage inside course of study thinks, last plus the influence of financial crisis, old money was not digested, new money sells do not move, whole industry is begged for be more than, athletic brand has begun to be in decline process, and arrive very likely continuously after 2010. Plus Li Ning, how to step and of brand of motion of numerous home second line cheap and fine moved deeply the heart of consumer, as time passes changed trade supply demand relations.

According to media coverage, real worry is able to bear or endure of gram and Adidasi, not be to pile the inventory in agency storehouse now, however of channel business gradually “ make big “ . The immediate result that channel brings centrally will be, a Di Da Sihe is able to bear or endure the distribute channel of the gram, wait for a brand with Li Ning gradually coessential change, and they do not have method to provide more expensive than domestic movement brand profit space to agency again.

Public data shows, in home, the sale network of brand of native land motion develops pace to move apparently quickly at international brand. Up to last year, li Ning owns 6917 doors store in Chinese inland, add store of on 1000 doors one year completely. And Adidasi increased many 300 one year only last year in inn of Chinese straight battalion.

Meanwhile, the factory discount store that sponsors by Li Ning is thorough popular feeling more. “We besides digestive inventory, also be to give company steam again fund. “ chief is satisfactory very to shop store related Li Ning company, say its sale wants shop of price of ambitious Yu Zheng. And had been in each brand develop rapid.

In fact, on sale mode, through the expert inside numerous course of study the analysis on media is summed up, can see basically, international brand, be in charge of design of research and development, brand management only, production, retail wait for link in succession outside bag. Domestic brand is from product research and development design, raw material is purchased, production is made and retail etc is an organic whole. Whole journey participates in industrial catenary each link, with respect to the profit that can get on industrial catenary each link, raise the gain level of the company thereby.

“At present A Di amounts to Shenyang this total door inn is counted and did not decrease. “ in-house personage discloses Adidasi, although because decorate,have ministry branch side,wait for reset practice, but did not remove ark phenomenon. As to make the issue that snaps number increase, this personage indicates approval, but the explanation is firm normal activity only. “The discount is more of course had been jumped over. “ consumer Zhou Xiaowan thinks, whether does athletic brand shuffle she does not care. But if be from this and caused big range hits folding is love to see and hear, to consumer, the discount is the most substantial.

  Frankfurt (Reuter) – on November 9 young tiger horse (Puma) the company announces battalion of the 3rd season carries outstanding achievement drops 21.6 ％ come 98 million euro, it is difficult to predict last season will is faced with this year at the same time heavily, and held as a result of the world cup 2010, the circumstance will be improved somewhat.

The analyst that Reuter interviews predicts to be 101 million euro commonly before this.

Be located in be able to bear or endure the young tiger horse after gram and Adidasi is sporting goods of world rank tertiary production brand. Company president expresses, “We hope the world cup that holds in south Africa next year will make a circumstance begin occurrence improvement. Because of the close relationship of we and African football, young tiger horse can say is the benefit that uses up winner field. Young tiger horse can say is the benefit that uses up winner field..

Belong to PPR group company of young tiger horse points out company sale is pressed 6.3 ％ drop to come after deducting element of exchange rate float 673.4 million euro.

Adidasi is newest the report shows the finance affairs of the 3rd quarter that announce, sale is in successive after two quarters enjoy growth, the 3rd quarter reduces 7 ％ compared to the same period, achieve since this year the biggest fall, and Adidasi several high levels of Chinese market also are dug to come brand of its home famous sports.

According to the money newspaper that will publish on November 4, adidasi sale of the 3rd quarter is the group 2.888 billion euro, with the photograph of 3.083 billion euro of the corresponding period was compared last year, deduct exchange rate element, reduce 7 ％ compared to the same period. With this year the first, 2 quarters photograph is compared, achieve fall the most greatly. This year first quarter, adidasi group sale 2.577 billion euro, reduce 1.7 ％ compared to the same period. The 2nd quarter, adidasi group sale 2.457 billion euro, reduce 2.5 ％ compared to the same period.

Decrease compared to the same period besides sale, the gross profit of the product leads Adidasi to also reduce 3.7 ％ compared to the same period, glide to 45.3 ％ , because cost of a large number of clear goods, raw material is added,Adidasi explains reason of reductive of wool interest rate is main is try to reach foreign currency to devalue, among them Russia ruble devalues particularly apparent.

A sporting goods observes the personage expresses to CBN reporter, go in what experience nearly one year after inventory is changed, sale still does not add Adidasi to be decreased instead have its reason, basically shut with a large number of agential door inn have affinity. Be in China, 100 beautiful the agent that He Dafu Ni is Adidasi, but since last year, 100 beautiful the Adidasi that shut 50 or so brand shop, brand shop amount is in the Adidasi that Da Funi shuts Home 20~30 left and right sides, the door inn amount that agential home shuts may exceed 100. After a large number of door inn are shut inside short time, sale should realize Adidasi restore a gender to grow difficulty to want a lot of bigger.

After international banking crisis erupts, compare with phase of American Europe market, the market of Asian sporting goods such as China is one of window that do not see more, but the situation that A Di amounts to Si Yazhou market is bad also. Report of finance affairs of the 3rd quarter shows, the Asian market sale that its give priority to in China and Japan reduces 9 ％ compared to the same period, fall a 11 ％ that are next to North America market, market of prep above Europe reduces the scope of 8 ％ compared to the same period, if do not have latin america market compared to the same period the growth of 19 ％ , whole sale predicts Adidasi the meeting is more ugly.

And the circumstance of tall canal prediction of a person‘s luck in a given year that Adidasi is in China also makes a person anxious, 2008 second half of the year, general manager of Adidasi‘s subordinate division of acute pace China finds new job to become executive vice president to brand of some home sports, a sale of Chinese area is in charge of Adidasi high to also find new job to allow to sell the duty of chief inspector class to this company this year.

Adidasi will hope to be put on the south Africa world cup 2010 partly greatly very much, the match uses the product such as the football is Adidasi advocate make a product. Although sale continues to decrease, didasiku puts A of the 3rd quarter the level reduces 8 ％ compared to the same period, be in debt to also reduce 12 ％ compared to the same period, hainer of 　 of presiding apparitor Herbert expresses Adidasi, although face unprecedented challenge, adidasihui overcomes difficulty with all one‘s strength, overshoot difficulty.

    Beautiful country dress recently announcement, the company plans about 29.53 million yuan to employ collect capital, in home with hiring pattern 5 cities open 5 store.

   “The collect capital when the company appears on the market is cast to 80% it is to be used in extend terminal to go up, the pace that expands since appearing on the market last year so had not stopped basically. “ according to introducing, to joining in of inn patulous, what beautiful country dress adopts from beginning to end is one, 2, the strategy that 3 lines city pushs in the round. Before this year 3 quarters, the 6 office business that beautiful country dress bought 28997.66 square metre in the 6 provinces such as Zhejiang, Fujian, Jiangxi is landed, involve amount 785 million yuan. Besides the addition of shop amount, company shop dimensions also expands ceaselessly, the large store of above of 500 square metre already amounted to 215, relatively end grew 111% 2007, the inn of whole sale network spread what average area also has fixed rate to rise.

   In addition, straight battalion inn occupies the company to rise than year after year, at present already from 2002 8.51% rise to go 15% of year end. According to the program when beautiful country dress appears on the market, such achievement means the in part that had completed outspread program.

   Analytic personage expresses, pessimistic economic situation makes since last year the competitor puts delay outspread speed, this also offerred a very good outspread opportunity to beautiful country dress, the main reason that shows level to drive company income to grow actually is the dilate of terminal storefront. Because these add shop newly to all be in a city,flourishing business is encircled, classics of firm of the sale that so they are in place to promoting company product, promotion goes to particular stimulative function since battalion outstanding achievement, be in promotion firm brand image, raise a brand famous spent a respect to produce positive effect.

   “The characteristic of beautiful country dress does not take common route namely. “ the company believes from beginning to end, concentrate energy in market of sale in domestic market only, ability is possible slow and steady, bring high speed growth for the company through indefatigable channel dilate at the same time. It is reported, anabiosis as economy, part of beautiful country dress joins in 3 quarters had begun business to ask actively to increase order goods, sale trend is clear to good. According to forecasting, domestic sportswear installed the total volume of retail sales of the market to will attain 605.3 billion yuan of scale 2010.

   “The international banking crisis with this roaring the force with which sth breaks out, not only did not bring a hair loss to the company, offerred to be in unprecedentedly for the company instead inland is large-scale buy as landed as the commerce that rent good luck. “ chief expresses related the company, garment industry is the industry that is in complete competition condition, admittance doorsill is very low, and of all kinds home and international brand are various on the market. Below such situation, interest rate of wool of product of aggrandizement brand promotion, promotion is key of clothing company get the upper hand of.

    As a result of the influence of financial crisis, a Di of tycoon of world sports industry amounts to ability of Si Ying advantage nearly a few quarters drop continuously. Because the sale of things of the exercise below the banner owes beautiful,in the money of the 3rd quarter that shows at the beginning of this month the newspaper shows, the 3rd quarter of this company realizes net profit to be 213 million euro only, go backwards compared to the same period nearly 3 into. To turn round this at an early date one declining tendency is mixed extend management domain, adidasi delivers the view gradually to increasingly flourishingly open market, announced recently will be in 400 Europe at rolling out a series of price to the market 2010 (aggregate 595 dollars) garment of professional mountain-climbing assault, desire current and outdoors dress gets race to control army person the stable market share of The North Face. Because look outdoors in Adidasi,the growth rate of consumptive market wants the sports market of far outclass tradition.

Adidasi Rolf Reinscht of controller of open whole world is accepting the group when the phone is interviewed, express, the 2nd big sporting goods of this world produces business to make a target want to become dress of alleged function sex to be gotten mediumly before 2015 army brand, “Adidasi should make the 10 old brands of open trade. “ but he rejects divulge to more plans in detail and provide relevant data.

According to the report of association of European outdoors industry, the sales volume amplitude of outdoors dress of 2009 year Europe will be 0.7 ％ , it is greatly good that market performance wants the sporting goods market that glides at lasting. Character of high intersected market is told to Adidasi have very big appeal. Current, the biggest dress produces the whole world Shang Weifu group (VF Corp. , ) The North Face of banner inferior card makes the whole world with year of sale of 2.74 billion dollar this 59 billion dollar is outdoors the leader in the industry.

“Adidasi returns a lot of professional brands that lag behind within this industry at present, but it has begun the operation. “ Andreas Bartmann of presiding apparitor of company of Globetrotter of the biggest shopkeeper represents European outdoors industry. Headquarters is located in German hamburger 08 money year the series of outdoors and pedestrian shoe that the Globetrotter company that turnover amounts to 205 million dollar plans to will begin to sell Adidasi to roll out in next year.

The weight of series of Terrex assault garment that Adidasi will roll out in next year spring is 325 grams only, applied Adidasi‘s peculiar FORMOTION technology to use fabrics of Gore PRO SHELL to be made, the high mountain that is a major measures assault garment gently, height above sea level can arrive at more than meters 6000 high mountain.

　　 Company of The North Face

This Germany company did not offer his the sale data of outdoors dress, just say in before 2009 3 quarters sale of its outdoors dress share still carries growth trend, although integral sale drops 3.7 ％ . Power rich group is in on the month ever released data to say to be below current exchange rate, income of finance of the 3rd quarter grows The North Face 10 ％ , and consulting to fall with the standard, vans of brand of below its group division another sports goes up only 4 ％ . 1 2

    The maker of shoes of the first pair of the football that take a tack — Danish brand Hummel, today summer land China

In September 2009, summer beyond heat was not retreated, hummel of Danish motion brand is taking the ICON of acme popularity to land China, instantaneous ignited athletic passion quickly. This comes from the classical motion fashion 1923, will be deduced likewise in China the most contemporary individual character. 　　

Hummel behaved culture of multivariate boreal Europe street, individual character make public. The sun that is born from its rises, hummel shows individual character with emphasizing celebrated. 　　

No matter be the tide pioneer with extremely strong creativity, still be the metropolis youth of elegant maturity, find in the design that can be full of expressional strength from Hummel and fashionable tide element most the ego of forthright and sincere. Star people be fond of dress Hummel to go more the park canters or force walks, the vogue of peculiar design style tastes these Hummel newly out the fashionable group famous person at world each district, the Si Hilton in Zhennifu Luopeici, handkerchief, Luobi Weilianmusi, Lisa Mali Pulaisili.

　　 The first pair of belts nail the maker 　 of football shoe

In German, the means of Hummel “ bumblebee “ , this kit that names with this acts the role of a brand, found 1923, that is a next moves of rain afternoon, in environs of hamburger of German Ai Bende, the German shoemaker station that is called Mei Simo of · of dust Er rich watchs a football match in rain. On muddy field, player people discovery is in suffocate suffocate in abominable weather condition temporary lodging during a trip, the ball game that has a grace is far from likely. is in those day, meisimodi went out to add the revolutionary idea that sole a shoe nails in football boots bottom. This Germany shoemaker from “ Hummel “ , German meaning is “ bumblebee “ in get inspiration, realized this think of a way. 　　

When the ball boots that puts on Mei Simo to design, football and handball athletes are abrupt a motion that also can make instinct of a few challenges. Accordingly, the Er of elder brother Michael that becomes Mei Simo and him established Hummel company 1923 when, “Hummel “ the name appears very appropriate. 　　

Since bottom of football gym shoes begin to take a tack, the football also becomes more cool. And the leader brand that Hummel regards motion as tide, hundred years will go after innovation ceaselessly. 　　

Hummel brand was introduced 1974 Denmark; Hummel made the Danish brand of 100% 1980; Hummel is to make exalted Danish royalty brand more nowadays. Go to Denmark from Germany, hummel angle is worn the pace that individual character liberates, blend in character trait the design of each product to produce. Regard Danish royalty as the brand, hummel is bearing the weight of culture concept of Denmark, will outstanding character and humanitarian pursuit diffuse reach the world each corner. 　　

Team of football of nation of Ceng Shidan wheat and royal Madrid, Tuotenamu heats up the dress sponsor of the famous football club such as thorn, Asiduweila. Design for team of Danish nation football especially the world cup was mixed 1986 the team of European cup was taken 1992, the style of its avant-courier vogue left deep impression to sports confusing. The team of hand of Danish country woman that sponsors additionally ever carried off Atlanta and champion of handball of woman of Athenian Olympic Games. 　　

Compare the Adidas that held water 1948, Nike that held water 1971, result from the Hummel 1923 brings us more long and old history inheritance. In time of 85 years, hummel created countless honor. Shoes of the first pair of the football that take a tack by Hummel invention, promotion, affected whole football group. Ou Jin was surpassed 1992, created Jing colourful world by the Danish group that Hummel supports “ Danish fairy tale “ . Hummel is arisen 1999 agitation restoring ancient ways, lead fashionable course of study to enter new chiliad. After entering 21 centuries, hummel wins more and more international to approbate, obtain for many times “ award of global campaign style “ .

　　 The birthplace of Andersen gifts its more fancy　

In Andersen fairy tale, denmark is the country of a rich and beautiful and comfortable, rural breath, and as today 100 percent the Danish brand of blood relationship, hummel also blended in this kind of style the design of dress. 　　

Of a lot of old fan still remember, hummel ever had sponsorred royal Madrid team, Tuotenamu heats up splinter group to wait, on competition ground, leave deep impressional to the person, it is symbol of the V of extremely rich individual character arrow: Make public, was full of forward momentum, its are classical, luxuriant the 3 bar photograph of index and A Di is compared none inferior. This style is taken in the Danish ball later on of expression is incisively and vividly more. 　　 　　

Current, as royal brand of Denmark, the design inspiration with Hummel major dress comes from Yu Dan wheat this country itself, for example Hummel is special the brand graph that invitation stylist place designs, build artistic trait with respect to what blended in Copenhagen ably, whole design has intense and bright qualitative feeling. Of man series advocate stylist is the Henrik Horak that comes from new York, he is having high-end brand of 9 years to design experience, of lady series advocate stylist is to come from Denmark this Anne Arve. According to the introduction of two main stylist, the design inspiration that tastes newly this basically comes from city of Danish capital Copenhagen, shirt-sleeve natural, comfortable, harmonious characteristic, vogue was revealed while regression is natural. People can wear Hummel to go to work by bicycle, go taking a walk, in lying fallow, sending out grade of fashionable individual character, this also is Hummel practical characteristic reflect. Whole set all uses the cotton qualitative fabrics with better flexibility, lady series emphasizes the metal that reflected popularity to feel character, man series more reflects wind restoring ancient ways, have amorous feelings of classical boreal Europe campus and street color

    – route chart of brand of elegant Ge Erxin is unscrambled

This year is group of elegant dagger Er holds water 30 years, from green dress factory lay a foundation, to “ Yageer “ rise abruptly, meantime Guan Shan is heavy, road block and long, and the dream that pursues world brand, spread all the time.

　 Think of current head 30 years calmly

“Yageer can be celebrated here hold water 30 years, be worth to congratulate really, a lot of companies that I had seen can celebrate 10 years only, 20 years, cannot have celebrated again “ .

Enter in October 2009, employee of a lot of elegant dagger Er remember the celebration of city of dress of 5 years of Qian Yage Er: A batch of star such as Fei Xiang, Sun Yue, Zhang Ye are in passion of douse of elegant dagger Er. They have a doubt: 30 years the factory is celebrated this year, who will they see? The answer will be announced on October 24, standing undersecretary waits for ministry of Li Guoguang of assistant dean of court of Bao Jiming of professor of Fudan University of Yang Du of professor of Chinese people college, Shanghai, original top people, former construction scholar of a few experts comes to Yageer, attend “ Yageer establishs an informal discussion 30 years “ .

Chinese people university teachs Yang Du to go up to say meaningfully in the informal discussion: “Yageer can be celebrated here hold water 30 years, be worth to congratulate really, a lot of companies that I had seen can celebrate 10 years only, 20 years, cannot have celebrated again “ . Without more flowers, applause and emblazon, yageer with so simple that commemorate the past 30 years close to negligent means: The speech compile that Professor Yang Du can grow continuously about the enterprise “ culture and system “ become cadre of elegant Geer middle-level “ brains storm “ chrestomathy. Before this, ji Baocheng of president of Chinese people university already go ahead of the rest and group president Li Rucheng meet “ broken problem “ , the effective system that the help Yageer combs a program to prop up company future to develop and mechanism, build Yageerji the culture with evergreen course of study and system engine.

　　 Create world brand of China

“Found world brand, it is course of a history, this backside has “ China “ setting, of culture of the promotion of comprehensive national power that includes China, China revive. 5 years in Chinese dress product can follow international tip brand completely to compete, but there still is difference on brand creation. “ on 30 years of informal discussions, president of branch of Zhejiang of original people bank thanks Qing Jian to say: “China is lying 3000 dollars go to average per capita the development phase of 7000 dollars, the income of estate of firewood of national whole senior engineer, to expand inside needed to offer very good opportunity. “ suggest Yageer “ should value an international market, should value Chinese market more. “ the speech of this expert is implicit a meaning: Make world brand, must home the first.

If be had integratedly from the market for rate, yageer already was domestic man holding the market “ the first “ , but this still is not all far. For the word that uses Li Rucheng, before Yageer 30 years more be “ follow “ , still not be real significance go up “ create “ . Go up in Yageer‘s history actually and there is no lack of “ Chinese characteristic “ creation, for instance share-holding system is transformed, still have wide the industrial catenary mode that gets dispute; Innovate in the product for instance domain, elegant Gore is in respect of new technology compositive application many “ the first “ behead is obtained.

“Found world brand, it is course of a history, this backside has “ China “ setting, of culture of the promotion of comprehensive national power that includes China, China revive. 5 years in Chinese dress product can follow international tip brand completely to compete, but there still is difference on brand creation. “ complex of Chinese brand creation is in as total as the liberation army 2005 hind in industrialization of Chinese hemp fiber, found breach. This U.N. that held April this year by the project of Chinese own research and development completely is natural on fiber forum, be awarded development of new-style and natural fiber and application by Food and Agriculture Organization of the United Nations “ innovation award “ , yageer is in the world that double edition accept builds on the west product line of fiber of first Chinese hemp, got the height of many 300 expert of more than 10 countries is evaluated coming from a whole world, think this will be human afterwards is after cotton, wool, silk, natural fiber applies the revolutionary positive result that field place obtains. This year on National Day military review, fight bacterium, fight what the ultraviolet ray, Chinese hemp product that fights peculiar smell already accepted officers and soldiers to examine, ovation. The Yageer end December will leave in Ning Bo give two “ house of Chinese hemp life “ , offer new house in Beijing, Hangzhou and Shanghai and other places in succession next year, this means Chinese hemp to be about to walk into the Chinese‘s life.

　　 Grind blade of two swords frost 5 years to ever already tried

“Only concept also is no good, fabrics is done with the hand. Be in we still will do a technology to compare connecting with the boxing skill September this year, such than fierce we can be done all the time, ensure quality advanced position. “ 2001 to 2004, in the time that does not arrive 5 years, yageer is meridian spin and wool spinning holds water in succession, yageer makes the technical platform that starts world brand with this. Company of wool spinning of elegant dagger Er provided a group of such data: Before this year 3 quarters, the company achieves sales revenue one hundred and eighty million nine hundred and sixty-eight thousand yuan, with photograph of the corresponding period was compared last year drop 17.4% , and the profit before duty is ten million nine hundred and thirty-six thousand yuan, compare however the corresponding period was added last year 32.9% .

“Additional cost improves the product, make profit adds. “ a staff of wool spinning company says. Two years ago, luca of stylist of Italian famous fabrics comes to Yageer. Work together Zhang Yanna says personnel of fabrics development department to it: “Come from the countryside of world fabrics, expect popular wind has inherent smell on him, slowly we also had this kind of feeling, divide this beyond, he still brought concept of new research and development. “ the French Texworld fabrics that will hold in September this year is exhibited on, the 10 autumn winters that Yageer reveals taste the favour that gains a lot of travelling merchant quickly newly. Share 68 guests that come from 21 countries such as England, France, Holand, Italy, Turkey, Spain to give height the opinion to wool spinning, think “ development capacity is as neck and neck as European enterprise already “ .

“Only concept also is no good, fabrics is done with the hand. Be in we still will do a technology to compare connecting with the boxing skill September this year, such than fierce we can be done all the time, ensure quality advanced position. “ a personnel says development department of wool spinning firm.

And Yageer is meridian spin fabrics to develop personnel introduction: This company 60% all be product of high additional cost to the product of 70% . Main technique index achieves international advanced level, 75 ％ export the product the many countries such as beautiful, meaning, day, heart and area, include Lacoste of crocodile of American CK, POLO, LLB, M&S, NEXT, France inside well-known trademark all becomes large quantities of one international meridian spin important client. As we have learned, to forging world top-ranking fabrics, yageer the antenna the industry is outspread arrive “ kind cotton “ , the fiber length of the new Hao Mian that breeds in Xinjiang already exceeded Egypt to grow cotton of cloth with soft nap. Director of center of group project technology Dr. Wang Qingmiao says: “Meridian spin what offer Yageer every year only fabrics amounts to on 1000. Resemble new Hao Mian, 300 / double, 200 / the product world such as double-faced makings is banner, research and development of product of cotton silk blending, cotton cashmere blending, linen-cotton blending also precedes in industry. ‘ liquid state cotton ‘ , arrange bounce of knitted piece goods, cotton to avoid very hot fabrics, ‘ super protect avoid very hot fabrics newly ‘ wait for many products to be included national emphasis new product and torch to plan a project by ministry of national science and technology early or late, yageer is meridian spin the base of important research and development that already made dry goods of our country high end. Yageer is meridian spin the base of important research and development that already made dry goods of our country high end..

　　 The design affects dress reform

“I came 2000 Yageer, did not design satisfactory work at the beginning, also had taken a few roundabout way among them, through nearly 3 years fumble, 4 years ability design gives me to compare satisfactory work. Meantime, li Rucheng president gave me capacious arena, threw the capital that comparative to make me bold try. " ever said frankly when the in Yageer job course since the Zhang Hong memory that currently holds the post ofchief of MAYOR&YOUNGOR brand studio: “I came 2000 Yageer, did not design satisfactory work at the beginning, also had taken a few roundabout way among them, through nearly 3 years fumble, 4 years ability design gives me to compare satisfactory work. Meantime, li Rucheng president gave me capacious arena, threw the capital that comparative to make me bold try. “ Zhang Hong answers recall to developed aureate Yageer 2005, the money that business of a world-renowned brand saw Yageerxi is taken at that time with character hind, want to do on the spot stick a card. The workshop of suit of high-quality goods of elegant dagger Er today, high-quality goods suit was made successfully already cool and refreshing model, recreational model, receive a body model and assembling 4 model.

“As decimally the number from the back, count accurately before to the first, went to the 2nd accurately now to count, with human body as far as possible the be in harmony of flawless and, come to even every month we this time to Jieniya stylist exclaim our craft progresses. “ Wang Hanfen of section chief of technology of workshop of high-quality goods suit says. And in factory of suit of elegant dagger Er, red side sews the Chai Jianming that send a person is opposite suit edition “ become an operation “ , chai Jianming summarizes operation goal: Bosom is sunken go down, humeral ministry cock comes. Shui Junping of product development department says: “The eye of bavin master very ‘ captious ‘ , we need such person now. “ the thirteenth that will come 25 days on October 22 this year on division of clothing of Ning Bo international, yageer weighed a fist to roll out GY again, 4 days short, the person that look around thousands of, the brand plan of GY and design are tanaka of organizer of Japanese well-known trademark 3 man. 1 2