Came 24 days on Feburary 22, on Fair of cotton goods of needle of the 91st China of Shanghai, reflect excellant \” healthy consumption, happy life \” of the tenet \” happy vivid house \” appear first degrees to the public, the firm image of the dress of environmental protection health of pure and fresh elegance, develop a school of one\’s own, the window that the needle in becoming meets, draw countless clients to stop.
What the dress raw material of excellant uses is the pure natural fiber such as colour cotton, Bai Mian, abb, cashmere, mulberry silk, maintain fiber primary colors, need not printing and dyeing, little part uses plant coloring or environmental protection dye, accordingly, the product favors by consumer, come for years product sale resides a list of names posted up of course of study of person of the same trade firmly from beginning to end head.
Although be faced with the adverse effect of international banking crisis, after October 2008, \”Excellant \” dress is held in both hands by the heat of broad consumer, the order of each district agency is thick as hail, was head and shoulders above a company to plan output, limited company of dress of excellant colour cotton decides to increase productivity to spend, outspread product line, enlarge scale of production, think all method to satisfy more consumer to wear the demand of garment health to oneself, with \” healthy consumption, happy life \” the happy vivid house that gives priority to a problem emerge as the times require.
Face a challenge, company of each district spin is answered actively, capability of research and development of wh some of which is strong, oneself canal has accused, the spin company with technical high capability, already stepped sturdy pace on road of break out of an encirclement. Limited company of dress of excellant colour cotton is typical delegate. Production value obtained this company 2008 300 million yuan, growth is achieved 20% . Company president Xu protects together say: \”This year the Spring Festival, the sale of company product is compared the corresponding period grew 30% last year \” .
Hold to market of own innovation develop
Limited company be subordinate to belongs to excellant colour cotton group of Dong Hua spin, held water 2002, have stuff nearly 2000, it is home the civilian battalion science and technology that the earliest major pursues colour cotton research, development and industrialization of goods of implementation colour cotton, dimensions producing enterprise, also be production of country\’s biggest colour cotton goods and supplier.
As we have learned, pass own innovation, excellant already mastered the core technology that the colour cotton industrialization that contains own intellectual property is developed and manufactures, declare won multinomial country patent. Among them, the colour cotton new breed that uses the method such as seed selection of cross, system to be bred, long fine hair of technology of project of male sterility biology and cotton of brown and natural colour breeds the nucleus that character already achieved cotton of natural color of; of world banner level technology, already obtained international to precede itself of cotton of positional; colour already also made the new-style fiber material that 863 projects key supports the country.
On base of powerful power of technical scientific research, the enterprise passes ISO14001 quality / ISO14024 of industry of textile of environmental management system, zoology, the attestation such as I, in the meantime, make a brand of famous colour cotton successfully — , \” excellant \” , produce per year colour cotton fabrics, dress, bed to taste amount to 8 old series, 500 many breed, millions layette act the role ofing, site of nearly 2000 sales is built in the whole nation, the product spreads all over the whole nation.
To answer the crisis, improve the market competition dominant position of the product, \”Excellant \” continue to be challenged to high-tech. 2008, the product of content of a lot of high-tech such as calorific fiber underwear also promotes beautiful woman of the underwear of albumen of corn poppy collagen of company own research and development, fire in succession to the market. It is reported, this company still is increasing investment currently, research applies the high-tech fiber such as FIYCOOL to satisfy moisture absorption of outdoors motion instant to discharge the requirement of sweat, roll out outdoors motion underwear. 1 2