Special the enterprise of domestic fashionable sporting goods that pace international group precedes for China. Show according to the data of Euromonitor International, of the group special pace brand is calculated by the accrual 2007, for brand of the oldest domestic fashionable sporting goods, at occupying China 2007 market of total sporting goods makes an appointment with the portion of 3.4% . 2007, market of fashionable sporting goods takes market of Chinese total sporting goods about 17.0% . Alleged and fashionable sporting goods, according to the definition of Euromonitor International, it is derive at lying fallow with fashionable sporting goods, can satisfy athletic need already, yi Kuo adds up to recreational dress, cooperate fashionable tide, its are adding up to athletic function and vogue to savour at kneading mainly reach tide at a suit. The group basically pursues a sporting goods (include a shoe to walk on, dress and deserve to act the role of a product) design, development, make reach market promotion, embrace brand of some spy pace to reach Colin brand with the group, and group basis permits an agreement at the Disney that concluded on November 1, 2006 (edited on January 1, 2007) athletic series brand enters the Disney that has Chinese concessionary access to be sold all right.
Enterprise of manufacturer of a primary equipment is when Yu Yijiu of pace international group begins professional work 99 years especially, make sneaker product for many international brand. The commercial potential that because the group believes photograph of product of brand sporting goods,compares product of primary equipment manufacturer is greater, profit margin also taller, because this group begins to weigh,establish its business pattern, develop the brand of itself, took the lead in rolling out 2002 special pace brand. The group is China first except function and utility the product of brand sporting goods of explicit itself fixes one of sporting goods companies that join fashionable tide element, because the group believes the market potential of product of fashionable sporting goods is greater, and Yi Ke of this fixed position makes group and main competitor apparently divisional. Rolled out 2002 from the group special since pace brand, special the brand of domestic fashionable sporting goods that pace brand already expanded Chinese come first on the list. The group believes, special the pronoun that pace brand already made product of popular, innovation, high grade fashionable sporting goods in China. Be based on a group at special the achievement of pace brand, the group begins to implement much brand strategy, offer more the product of diversity, move at Disney was being rolled out in China 2007 series product and Colin brand. On one hand, disney moves series brand with a certain number of effigies and character give priority to Disney problem design is interest sex, recreational reach phyletic and extensive sporting goods; on the other hand, colin brand with bold, bold and unrestrained reach the color that has appeal extremely to wear say. The group depends on much brand strategy, be aimed at different target market with the brand of many having a unique style, cater to and attract in the age, can control income level, vogue to savour reach the respect such as be fond of to have different consumption each group.
Special the business mode of pace international group makes starting point with products plan and research and development, each brand all sets the group the interior design group of itself, cater to target consumer in order to design to savour the sporting goods product that reachs be fond of. The market that the group already carried out many innovation and diversity popularizes strategy to reach a product in order to publicize the brand of the group, new product can be in commonly of the group be on sale to its cent sells shopkeeper of tripartite of business pass an imperial examination to reveal on the meeting, and this be on sale can general meeting at rolling out new one season product grants 6 months hold the four boundaries of a piece of land or a construction site before ultimate consumer. Group cent sells business order of major new product all is on sale fulfil on the meeting, the group produces what make concerned quarter according to these order schedule. Next, the group can be in the manufacturer room of itself and / or make a product by the business that distribute a packet or contract manufacturer, carry again grant the cent of the group sells business, sell business to sell the product directly by the cent of the group again grant consumer or resale grant tripartite shopkeeper, sell finally grant consumer.