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Special the enterprise of domestic fashionable sporting goods that pace international group precedes for China. Show according to the data of Euromonitor International, of the group special pace brand is calculated by the accrual 2007, for brand of the oldest domestic fashionable sporting goods, at occupying China 2007 market of total sporting goods makes an appointment with the portion of 3.4% . 2007, market of fashionable sporting goods takes market of Chinese total sporting goods about 17.0% . Alleged and fashionable sporting goods, according to the definition of Euromonitor International, it is derive at lying fallow with fashionable sporting goods, can satisfy athletic need already, yi Kuo adds up to recreational dress, cooperate fashionable tide, its are adding up to athletic function and vogue to savour at kneading mainly reach tide at a suit. The group basically pursues a sporting goods (include a shoe to walk on, dress and deserve to act the role of a product) design, development, make reach market promotion, embrace brand of some spy pace to reach Colin brand with the group, and group basis permits an agreement at the Disney that concluded on November 1, 2006 (edited on January 1, 2007) athletic series brand enters the Disney that has Chinese concessionary access to be sold all right.

Enterprise of manufacturer of a primary equipment is when Yu Yijiu of pace international group begins professional work 99 years especially, make sneaker product for many international brand. The commercial potential that because the group believes photograph of product of brand sporting goods,compares product of primary equipment manufacturer is greater, profit margin also taller, because this group begins to weigh,establish its business pattern, develop the brand of itself, took the lead in rolling out 2002 special pace brand. The group is China first except function and utility the product of brand sporting goods of explicit itself fixes one of sporting goods companies that join fashionable tide element, because the group believes the market potential of product of fashionable sporting goods is greater, and Yi Ke of this fixed position makes group and main competitor apparently divisional. Rolled out 2002 from the group special since pace brand, special the brand of domestic fashionable sporting goods that pace brand already expanded Chinese come first on the list. The group believes, special the pronoun that pace brand already made product of popular, innovation, high grade fashionable sporting goods in China. Be based on a group at special the achievement of pace brand, the group begins to implement much brand strategy, offer more the product of diversity, move at Disney was being rolled out in China 2007 series product and Colin brand. On one hand, disney moves series brand with a certain number of effigies and character give priority to Disney problem design is interest sex, recreational reach phyletic and extensive sporting goods; on the other hand, colin brand with bold, bold and unrestrained reach the color that has appeal extremely to wear say. The group depends on much brand strategy, be aimed at different target market with the brand of many having a unique style, cater to and attract in the age, can control income level, vogue to savour reach the respect such as be fond of to have different consumption each group.

Special the business mode of pace international group makes starting point with products plan and research and development, each brand all sets the group the interior design group of itself, cater to target consumer in order to design to savour the sporting goods product that reachs be fond of. The market that the group already carried out many innovation and diversity popularizes strategy to reach a product in order to publicize the brand of the group, new product can be in commonly of the group be on sale to its cent sells shopkeeper of tripartite of business pass an imperial examination to reveal on the meeting, and this be on sale can general meeting at rolling out new one season product grants 6 months hold the four boundaries of a piece of land or a construction site before ultimate consumer. Group cent sells business order of major new product all is on sale fulfil on the meeting, the group produces what make concerned quarter according to these order schedule. Next, the group can be in the manufacturer room of itself and / or make a product by the business that distribute a packet or contract manufacturer, carry again grant the cent of the group sells business, sell business to sell the product directly by the cent of the group again grant consumer or resale grant tripartite shopkeeper, sell finally grant consumer.

Before fictitious chain manages the Wang Ri that makes recreational dress, having inheritance of hundred years history, United States\’ only polo movement to superintend orgnaization U.S. POLO ASSN (American polo association) Jiang Motai of advance of formal authorization Fujian fills a shoe to take limited company to manage U.S. POLO ASSN carries movable strain is listed, land of the home in appointing its to be is exclusive accredit enterprise, develop Chinese market jointly.

To domestic polo motion has not develop all-pervading giant vacuum, 10 thousand peaceful are filled will hand in hand the acting collaboration pattern that American polo association takes innovation, in U.S. Association of polo of POLO ASSN United States is coordinated unifiedly and guidance falls, provide from men\’s clothing, female outfit, skin, the many industries domain such as gripesack is outspread, with a kind collective sound and value kind drive U.S jointly. The development of POLO ASSN brand, bring whole new way of life for business affairs personage — polo moves.

　　 Initiate acting new pattern

In last few years, international brand hand in hand look forward to of fontal city shoe marchs the case of home market appears time and again, cooperative kind takes brand agency system, brand generally terminable accredit sale is made, but both sides is based on brand culture the brand representative mode of joint efforts still is belonged to infrequent, this meets be the innovation that brand agency system manages lift undoubtedly.

\”We can be in U.S. Association of polo of POLO ASSN United States is coordinated unifiedly and guidance falls, provide in men\’s clothing, female outfit, skin, the U.S such as gripesack. The many fields that POLO ASSN involves form community of a brand, with a kind collective sound and value kind drive U.S jointly. The development of POLO ASSN brand, of each members in driving brand big family conversely grow, this is brand representative new pattern. \” 10 thousand peaceful fill a shoe to take limited company vise general manager Fu Jian civilian is defined so.

\”For example, u.S. Accredit of POLO ASSN Shanghai often just can invite us to go U.S of view and emulate. Of POLO ASSN other sphere taste a news briefing newly. We can be obtained from which inspire, understand the marrow of polo culture connotation more clearly, run in domain of oneself motion product subsequently on, form the products plan promotion that culture of brand of more apt polo locates, and even the terminal construction that matchs to it. And even the terminal construction that matchs to it..

U.S of hand of Cheng Xie of 10 thousand peaceful. POLO ASSN is long-term (head period 12 years) accredit cooperates, be safeguarded jointly and develop U.S. POLO ASSN brand, very benefit at building perfect brand image, for U.S. POLO ASSN brand can develop the safeguard that provided market basis continuously; In the meantime, the transmission that is in China through polo culture drives the work up that the brand is in China, form finally drive each other, achieve the result of 1+1>2.

　　 Accurate fractionize enters the market quickly

In newest those who release \” the United States the 4th most suffer a man to love \” in brand a list of names posted up, u.S. POLO ASSN before the row 44 strong, exceed history of 118 years with its, be located in in the whole world the international such as the GUCCI of popularity of 100 many countries, HUGO BOSS is famous before the brand. Accordingly, with U.S. POLO ASSN undertakes for the brand product development has good brand culture foundation.

\”We need to be below the carry coach of American polo association only, according to polo culture outspread to athletic domain, make a product that agrees with polo connotation locate. \” Fu Jian civilian expresses, u.S. POLO ASSN fixed position is in 25-45 year old between, make exclusive the athletic brand of cacique elite.

In the meantime, u.S. POLO ASSN locates business affairs moves, clever still avoid at present the intense competition of fight hand to hand of front of sporting goods market and NIKE, ADIDAS. After all, the tycoon of international motion product such as NIKE, ADIDAS has not be down athletic product catenary outspread, extend antenna to domain of business affairs motion, offer for business affairs personage the professional, sportswear that has grade has, this also is U.S of hand of Cheng Xie of 10 thousand peaceful. Series of POLO ASSN campaign left a broad consumptive market.

\”The product moves with business affairs recreational, outdoors motion the life is recreational, recreational body building of series, business affairs is given priority to, collocation restores ancient ways recreational, recreational board shoe, recreational network runnings the thematic fixed position that waits for motion of outstanding business affairs. \” Fu Jian civilian still discloses, u.S. POLO ASSN will link match of American polo association and development of domestic polo motion, synchronism undertakes the brand is popularized. For example, agency system of polo culture conduct propaganda, brand spends the progressively promotion such as the forum of exploration, strengthen communication to communicate with general merchandise industry with collaboration, assistance enters market of top class general merchandise of the airport and home.

Current, u.S. The preparatory job of POLO ASSN is in intense in undertaking, plan in March underside city, dress and shoe kind synchronism is in Qiu Dong appeared on the market 2009.

According to the latest news that the author gets, be able to bear or endure at present exceed in Ke Guanming had had materiality to break through, outside 09 sports season exceeding to carry former polo shirt besides Beijing team and big company in, each team will put on the others entirely be able to bear or endure exceed in go on an expedition of the polo shirt that capture a medal. This also is meant, sufficient assist take be able to bear or endure a huge sum of that inviting 15 million dollar sponsors gram company to leave time question only.

Be able to bear or endure the gram will exceed in assistance fry bubbling with noisely already, in not long ago in on meeting exceeding a peak, first a huge sum that the company exceeded to report 2009 sports season to each club in is sponsorred, say to be able to bear or endure overcome company general denounce endowment exceeds in the formal assistance that 15 million dollar increases cash with equiping. Go 3 years in, jiashangzhong transcends Chinese line the assistance income with annual league matches is 40 million RMB only, go up this to enter Zhang in equipment only 15 million dollar, let be immersed in really those who underestimate is medium exceeded league matches to see revived hope.

Nevertheless, the company surpasses in only doorknob is able to bear or endure the issue that gram assistance ball takes is taken give each club undertakes discussion, because only each club agrees to accept unified body to wear,be able to bear or endure the polo shirt that restrains a company attends league matches, a huge sum that company ability exceeds to get this 15 million dollar in is sponsorred. Each team comes to an agreement basically at that time, endeavor to change severally namely the polo shirt sponsor of oneself, strive be of one mind is taken be able to bear or endure the assistance of a huge sum of the gram.

Because,be in sponsor of the equipment in exceeding league matches team is skimble-scamble, let be able to bear or endure the plan that in overcoming assistance, exceeds was not knocked tardy calm. A few days ago, be in sufficient assist below effort, can mix in heart of gold of Zhejiang green city, Changsha, Qingdao Shun Tiansi raises the Jiangsu that in just rising, exceeds team and original polo shirt sponsor block handkerchief company to come to an agreement, these 4 clubs will raise card handkerchief for each originally the ball of custom-built new sports season of team is taken buy come back, unified change be able to bear or endure the dress go on an expedition that overcomes assistance 09 in super- . Block handkerchief exit, declare is sufficient assist with be able to bear or endure the gram pulls a hand formally is time problem only.

According to the information that gets at present, sufficient assist with be able to bear or endure after gram company course talks things over, allow Beijing team and big company temporarily two clubs withhold original Adizan to aid a ball to take in 09 sports season, 14 team of the others were changed entirely be able to bear or endure the equipment that the gram supplies. So far, be able to bear or endure the process that in overcoming assistance, exceeds has been swept besides decisive obstacle, dress exceeds to enter in be able to bear or endure gram assistance times ends basically.

Gucci2009 year female outfit series, each layette outfit left very doughty impression to the person. Gucci stylist FridaGiannini designs a group with hers, gave a Gucci2009 recently year female outfit is beautiful, if this place is mysterious,all detail are, and the popular trend of how-to female outfit, inspiration originates last centuries 70 time, colour field is main by white, caramel color, bright orange, chocolate palm, and blue composition.

Gucci Bohemia style grows skirt

This female outfit series has two themes: Style of play skin, Bohemia and military uniform style.

The Gucci of this season, striped pants still has flared trousers, it is to have the sheet of play skin style to taste very much. Additional, still have imprinting what beautiful jeep surpasses design is elegant long skirt, it is the design of latter and extraordinary popularity.

Like those leather jacket, tunic, suit, still have exceed brief paragraph dress, imagine, taste these newly with white trousers collocation rises, will portray a style with a kind of strong self-confidence without doubt.

The Buddhist nun restrains children channel and Weiyakang\’s parent the Zara of Spanish vogue shopkeeper that consumer goods ministry and whole world precede rolls out MTV jointly \” street Miao Si \” recreational outfit series had senior man on March 5, 2009 Zara whole world 68 markets.

The Buddhist nun restrains children channel and Weiyakang\’s parent the collaboration of fashionable shopkeeper Zara with consumer goods ministry and banner whole world announces, roll out the series man T-shirt that contains MTV brand label and coat, this series is tasted newly be named to be \” street Miao Si \” , mean the design of intelligence of animals that is full of city vogue, create those who arouse a youth passion. This series is tasted newly include 4 kinds of recreational T-shirts and coat, will rise from March 5, 2009, sell in the store of flagship of many 1000 Zara of 68 countries, the Zara brand inn of chinese mainland, Hong Kong and Taiwan rolls out synchronism. In addition, MTV \” street Miao Si \” series still will be inside the shopwindow of store of flagship of many 400 Zara undertake revealing, if be located in sweet a pavilion or house on a terrace of London Oxford street, Paris beautiful abandon an ave, berlin Kuerfeiersi Teng Dadao, si Aili of Nuo of Milanese cloth appropriate this the Zara brand inn of the highway.

MTV \” street Miao Si \” the marrow that series reflected street and MTV brand culture adequately — the aggregate of music of be in harmony, artistic, dancing, innovation and manner, this will produce huge resonance with today\’s youth. On the vision, the design of this series with a kind of individual character and graphical means appears, comfortable at be being differred youth place of the city is accepted, and dumb ash and black colour design, and bright, fluorescent colour is tie-in, captured the marrow of MTV brand culture, reflected the youth\’s traitorous perception.

The Buddhist nun restrains children channel and Weiyakang\’s parent Jean-PhilippeRandisi of president of department of consumer goods international expresses: \”To the youth character, MTV is a mark, be ceaselessly with when all is entered, your person is full of desirous brand, it is the multimedia platform of global first music and recreational content polymerization. these idiosyncratic explain and with Zara distinctive ability photograph union is designed, had the capacity that creates influential work. Zara has the brand inn that spreads all over the whole world and Zara to understand to the profundity of city consumer, make its become MTV and carry out of street Miao Si Ling to plan the idealest partner. \” 1 2

It is reported, 2009 beginning, company of young tiger horse passes sportswear manufacturer superintendency sex liquidation, will buy major equity of Holand company Dobotex. This trading financing amount had be notted announce.

Young tiger horse and Dobotex have long-term license contract in the autograph on sock and underwear. Two companies become a partner from 1997, the other client of Dobotex still includes well-known trademark Tommy Hilfiger and Marc O \’ Polo.

Recently, young tiger horse and Dobotex signed new permissive contract on underwear, first taste newly will at 9 years spring / Xia Jin enters storefront of young tiger horse.

Underwear of young tiger horse is approved newly inside round inn give out carry out time to be 9 years autumn / winter. Sell this into only then at 8 years in December, be worth young tiger horse and before the contract of recreational company of license holder Schiesser expires.

Young tiger horse is the world company of the 3rd big sportswear, be next to be able to bear or endure gram and Adidasi, still be a member of PPR of French luxury company, this company was acquired 2008 the equity of 60% .

A few days ago, bird of announce good news of brand of dress of lukewarm state city (SAINTANGELO) S.ANGELO of brand of subordinate and outspread fashionable men\’s clothing, the Hong Kong below formal autograph stars Gu Tianle is its figure spokesman, begin to extend countrywide market.

Brand of the dress below banner of bird of this announce good news — S.ANGELO invites Gu Tianle to be figure spokesman, it is card of inferior of banner of bird of announce good news the 2nd as happy as ancient day become attached to. According to saying, choosing Gu Tianle this is the result that in interior of company of bird of announce good news relevant member polls, chief of S.ANGELO career department expresses, have the Gu Tianle that a suit bronze-coloured skins, young, have energy, lively in do not break again sedate, there is importunate feature to agreeing with this brand style again in change.

It is reported, begin from last year, inc. of dress of bird of announce good news prepares to implement same brand much series the strategy of transverse development, roll out series of Wu of bird fancier of announce good news (SAINTANGELObusiness) , fashionable series (S.ANGELO) , classical series (SAINTANGELOclassic) . Be about to cover market of the high end in men\’s clothing in the round. S.ANGELO regards announce good news as one of transverse development brands that bird head promotes, from last year September, since in Wen Zhou the urban district opens a store of the first straight battalion, already opened a nearly 50 home brand shop in the whole nation now (only hall) .

\” new York magazine \” website report, grazia has a message to say Gareth Pugh will replace Kris Van Assche to become the presiding stylist of Dior Homme. LVMH has not confirm this information, but the comment that goes up according to week of London fashionable dress, hold a post the decision may announce at any time.

The daughter Delphine Arnault of LVMH leader Bernard Arnault watched the news briefing of the first fashionable dress of Pugh on week of Parisian male fashionable dress, praise \” beautiful \” and \” wonderful \” . (Commenter says for \” perfect \” ) to men\’s clothing world, this is an exciting message undoubtedly. Van Assche did not follow the course of the Hedi Slimane that Dior Homme leaves two years ago. If somebody can let vigor of this brand coruscate, blame Pugh not is belonged to.

Ebb in succession in Japanese company when, fast fashionable brand actors or actress garment library is receiving the most brilliant hour on antecedents history. On Feburary 19, a list of names posted up of a list of names posted up of plute of Japan of Rongdeng of its author Liu Jingzheng head.

Plute pop chart always is provoking attention, very main reason is, here face is more than what can see money is acuteness and fluctuant, return the trend of growth and decline that can see an industry. Japanese head is rich last year come from game manufacturer to hold the post of heaven, this year head rich come from another dazzle company, library of garment of actor of fast fashionable delegate.

On Feburary 19, the United States \” Forbes \” magazine network edition announces \” 40 millionaire a list of names posted up of Japanese \” go up, liu Jingzheng with social status of 6.1 billion dollar first flourish ascends head of a list of names posted up. This does not calculate well-known commercial figure is actor garment library (UNIQLO) parent company, fast sells a company (Fast Retailing Co. Ltd. ) president holds a president concurrently, he was ranked in sheet of this a list of names posted up last year the 6th.

The month that was opposite this year in Feburary is a darkness many Japanese companies, stagnant economic situation, sale steeps fall, profit drops all these makes them announcing money of the 3rd quarter to announce the correct time in succession explode piece considerably deficit, move low this money year gain anticipates. But fast sold a company to create a miracle however, from last year the beginning of the year arrives the end of the year, its share price is added from 7550 yen to 12980 yen, go up amount to 72% . Actor garment library is newest release newspaper of money of season of the first money showed 2009, sale of actor garment library relatively the corresponding period grew 17.5% last year, amount to 188.5 billion yen; Net profit grows 43.6% compared to the same period, for 22.1 billion yen. Actor garment library still announced the new content of abroad plan: In a door inn Singapore that southeast Asia opens an inn will do business on April 9, 2 inn general in June the first ten days of a month opens business.

Actor garment library is receiving the most brilliant hour on antecedents history. Actor garment library is rolled out in Japan \” calorific series \” the look of things of winter dress sale such as underwear is good, 2007 Qiu Dong, this series product that promotes through the technology sells 200 million greatly in Japan, the 2nd year actor garment library begins to extend this series product in the whole world. In addition, japanese industry can lead a college recently to 365 medium and small businesses (employee amount 10 above) the result that operator has questionnaire is investigated also judges Liu Jingzheng for \” Japanese year is optimal president \” . In investigation, liu Jingzheng is checked resemble highly praise to be those who realized actor garment library by tone \” wonderful and renascent \” , \” alive bound boom not the circumstance of beautiful leaves exclusive profit \” .

Came 2002 between 2003, the outstanding achievement of actor garment library once glided considerably. Because be after the abb commodity that rolls out with object of young and factitious sale development,the reason is, the product develops inadequacy continuously.

But meanwhile, large shopkeeper Jusco and Yi cane foreign Hua Tang rolled out more more low-priced than actor garment library abb goods, make actor or actress garment library price precedes the position is not protected.

In July 2002, the sale amount in Japanese mainland amounts to actor garment library only on year 6 into, the raw material supplier of actor garment library, a few of Japan integrated firms also face inventory problem. That year, making what these suppliers have a headache is, will imprint very hard direct resale gives the merchandise that has UNIQLO brand other company, the unit price of besides commodity is quite low, although Jew goes out clear, depreciating range is quite narrow also.

To change awkward situation, liu Jingzheng tried a lot of way. Actor garment library begins to take sale plan in element of vogue of admiral of original and comfortable foundation, it not only as cosignatory as fashionable magazine joint development commodity, the famous actor or artist such as reinstate cane Yuan Jixiang has advertisement acting talk, also undertake cooperative with the stylist beyond the company. Passed a year of many dark time, the turnover of actor garment library began to pick up 2004.

Actor garment library also experienced bitter price war in China. From 2002 China is entered to begin first, the lower price place that this low brand is made by competitor all the time is perplexed. After the change locates, actor or actress the deficit of market of garment library China just was improved somewhat 2006.

What have a regret a bit is, \” Forbes \” announcing a list of names posted up of this newest plute while the readers that tell it incidentally, the capital total of 40 millionaire of Japanese is 69.5 billion dollar, under the 89.9 billion dollar last year May, the assets in 40 people exceeds those who show shrink to reach 28 people. A before rich, Ren Tiantang president last year broad to had been retreated inside hill reside the 3rd, total assets is 4.5 billion dollar. Zhao Hui

Answer financial crisis, next month of fine Li poem rolls out underwear culture beautiful make one\’s rounds to extend market of deep ploughing sale in domestic market in the whole nation.

\”Hundred years old store \” have two big crucial factors: It is a concept, 2 it is quality. Rational reads aloud ability to have quality, have quality ability outspread culture, literate ability accomplishs hundred years old store. \”An industry does not survive without culture connotation, factory of only do manual work does not make a brand, vitality will be short half; Do a brand not to do culture, can shorten again half. Can shorten again half..

The 10 or 20 days following Lunar New Year\’s Day just passed, of underwear of fine Li poem steer a boat person He Baijiang is busy left, the issue that for garment of whole 2009 country with subordinate big round of drinks postpones intensifies getting together. According to the plan, begin from March, jia Lishi will be in each are big the city stages show of large underwear culture, need the market to undertake spade husbandry internally. This will be when after lying between 8 years, the 2nd vast and mighty countrywide underwear make one\’s rounds exhibits Jia Lishi.

Leading giant underwear model team, underwear the performance moves public stage, and show of initiate underwear true person makes illicit close take forward stand, it is He Baijiang. He initiated domestic beginning.

He Baijiang, poem of Guangdong fine Li (international) take those who hold limited company to steer a boat person, management move is in the whole nation\’s famous underwear is regnal. And it is before 1995, he Baijiang still does the thing that 8 bamboo pole make move and female underwear do not wear: Management hardware archives; Turn later factory of battalion fur clothing.

　　 A does poineering work

　　Chat to give underwear to dream greatly a little

Mention the original intention that does poineering work in those days, he Baijiang says to actually this is accidental. Early 1995 early spring, he Baijiang and friend drink tea in guesthouse of Guangzhou white swan, underwear of pace of topic refer salt, the friend sighs with emotion, saline pace underwear did 16 years, but did 16 years or progress without what, still stick a card in side others, why cannot make oneself brand?

This friend is analysed, this among them the most primary reason lacks culture to inside information namely, think underwear is clothings of illicit close sex at the same time, do again beautifully also won\’t somebody is admired, won\’t think of to be able to earn what big money more, \”Underwear economy \” this concept is blank almost to the saline pace person at that time. The underwear at that time is with the ground booth goods is given priority to mostly, an underwear work laboriously is done, can earn profit of money of a yuan of a few wool only, and all is artificial cost, do not talk to go up at all connotation of what underwear culture.

The friend\’s analysis churned of He Baijiang \” business muscle \” , the He Baijiang that knows nothing about female underwear begins to pay close attention to underwear. Subsequently, he in home each big underwear market undertakes the market studies. Before long, he makes judgement: The field is made in underwear must element of infuse China culture, the culture that blends with Chinese and Western makes underwear brand, protruding shows the culture value of underwear brand, underwear of pace yielding salt blends in vivid culture element, deduce a kind of vogue, advanced culture.

Then, he Baijiang, Luo Shunxing\’s couple begins to prepare to construct underwear enterprise, and at establishing underwear of Jia Lishi of pace of Nanhai city salt in June in those days industrial limited company. In the small factory building that is less than 300 square metre only, many 40 employee relies on a car of many 30 garment, automation line to begin simple production. The 2nd year, two people begin the way with sortie and different other people: Bypass \” 3 will fill \” mode, founded to belong to brand of oneself Jia Lishi, Diane, begin to work for oneself truly.

　　 B brand

　　Infuse culture leads underwear tide

In developing a process subsequently, underwear kingdom of He Baijiang shows high speed to develop posture all the time, his collect talent of elite of a batch of industries, the culture element that accumulates oneself for years blends in underwear product in, of high starting point roll out \” Jia Lishi \” , \” Diane \” and \” be jealous of \” brand of 3 big underwear, among them the fist product of Jia Lishi brand \” 9801 \” the series design with type of Oriental girl lady, lead tide, complete China of the fashionable after rolling out; 2001, diane brand rolls out the market ceremoniously with mature, high figure, company exclusive whole course is sponsorred \” contest of model of Diane world elite \” , raise a brand effectively famous spend and beautiful praise degree; Of the same age, take the lead in rolling out show of underwear shopwindow true person to reveal inside the industry, resounding whole underwear bound.

2000, he Baijiang, Luo Shunxing\’s couple invites Hong Kong underwear to design plate making division with be as high as yearly salary of 1.2 million Hongkong dollar, designing in those days \” 2004 \” design goes with what distinctive, comfortable design led whole industry situation, and this created industry sheet taste sales volume the first, each underwear manufacturer borroweds in succession be modelled on.

To strengthen with this locality consumer interactive, extend underwear culture, jia Lishi and Fosan city the Women\’s Federation were held jointly 2000 \” 38 \” section activity, allow the beauty that many 4000 female brethren experiences the spot to wear underwear of An Na brand personally and style, popularize company culture, brand.

\”Insert willow purposely \” after scoring huge success, he Baijiang\’s couple makes bold move: Underwear troupe was begun inside countrywide limits 2001. He Baijiang\’s couple this one breathtaking move, another beginning was initiated in underwear industry. He Baijiang says, mobile make one\’s rounds performs the assemble of place relations with people that goes to to move at that time, crowded move watchs people vie with each other underwear show is performed, people feels special novelty to fashionable underwear performance, also experience the bold, innovation of Guangdong underwear home. 2005, to promote an enterprise integrated image better, jia Lishi invites Fan Bingbing of red star of movie and TV to be its \” Jia Lishi \” the brand holds the position of figure spokesman.

Act to underwear make one\’s rounds in consumer exhibit during feeling fancy, the National People\’s Congress that He Baijiang\’s act allows trade of all attention underwear again is was startled. He invited foreign professional model to make show of shopwindow true person inside store of saline pace flagship, use deliver goods of car of Lao Silai Si Haohua to come… bold move of Jia Lishi, caused underwear bound again resounding, make was located in thoroughfare of saline pace traffic to be jammed badly by car, stream of people that day.

Afore-mentioned a variety of, look in He Baijiang, its nucleus psychology reads aloud even if: For the element of culture of China of traditional underwear infuse. These Chinese elements resemble commodity label, brand decided the character of commodity and taste. \”So, cannot the manufacturing industry that makes underwear regard a tradition, and need is done with new concept, new connotation. \” why 栢 says by force, only culture just is represented long, long ability has future.

In He Baijiang eye, make \” hundred years old store \” have two big crucial factors: It is a concept, 2 it is quality. Rational reads aloud ability to have quality, have quality ability outspread culture, literate ability accomplishs hundred years old store. He says: \”An industry does not survive without culture connotation, factory of only do manual work does not make a brand, vitality will be short half; Do a brand not to do culture, can shorten again half. \” 1 2