According to the money newspaper that will publish on November 4, adidasi sale of the 3rd quarter is the group 2.888 billion euro, with the photograph of 3.083 billion euro of the corresponding period was compared last year, deduct exchange rate element, reduce 7 ％ compared to the same period. With this year the first, 2 quarters photograph is compared, achieve fall the most greatly. This year first quarter, adidasi group sale 2.577 billion euro, reduce 1.7 ％ compared to the same period. The 2nd quarter, adidasi group sale 2.457 billion euro, reduce 2.5 ％ compared to the same period.
Decrease compared to the same period besides sale, the gross profit of the product leads Adidasi to also reduce 3.7 ％ compared to the same period, glide to 45.3 ％ , because cost of a large number of clear goods, raw material is added,Adidasi explains reason of reductive of wool interest rate is main is try to reach foreign currency to devalue, among them Russia ruble devalues particularly apparent.
A sporting goods observes the personage expresses to CBN reporter, go in what experience nearly one year after inventory is changed, sale still does not add Adidasi to be decreased instead have its reason, basically shut with a large number of agential door inn have affinity. Be in China, 100 beautiful the agent that He Dafu Ni is Adidasi, but since last year, 100 beautiful the Adidasi that shut 50 or so brand shop, brand shop amount is in the Adidasi that Da Funi shuts Home 20~30 left and right sides, the door inn amount that agential home shuts may exceed 100. After a large number of door inn are shut inside short time, sale should realize Adidasi restore a gender to grow difficulty to want a lot of bigger.
After international banking crisis erupts, compare with phase of American Europe market, the market of Asian sporting goods such as China is one of window that do not see more, but the situation that A Di amounts to Si Yazhou market is bad also. Report of finance affairs of the 3rd quarter shows, the Asian market sale that its give priority to in China and Japan reduces 9 ％ compared to the same period, fall a 11 ％ that are next to North America market, market of prep above Europe reduces the scope of 8 ％ compared to the same period, if do not have latin america market compared to the same period the growth of 19 ％ , whole sale predicts Adidasi the meeting is more ugly.
And the circumstance of tall canal prediction of a person‘s luck in a given year that Adidasi is in China also makes a person anxious, 2008 second half of the year, general manager of Adidasi‘s subordinate division of acute pace China finds new job to become executive vice president to brand of some home sports, a sale of Chinese area is in charge of Adidasi high to also find new job to allow to sell the duty of chief inspector class to this company this year.
Adidasi will hope to be put on the south Africa world cup 2010 partly greatly very much, the match uses the product such as the football is Adidasi advocate make a product. Although sale continues to decrease, didasiku puts A of the 3rd quarter the level reduces 8 ％ compared to the same period, be in debt to also reduce 12 ％ compared to the same period, hainer of of presiding apparitor Herbert expresses Adidasi, although face unprecedented challenge, adidasihui overcomes difficulty with all one‘s strength, overshoot difficulty.