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In stylist of Spain of week of current Milan fashionable dress general is pulled amount to (on the beautiful field of Agatha Ruiz De La Prada) , people can see the dress that contains birdcage and false bird, return the pattern that can see decoct egg figure. Stylist wants to lend these bizarre dress the specification, in economic crisis period, the female needs the imagination of some of a powerful and unconstrained style more on dress design.

Can of winter dress beautiful field called Zhou Er\’s Pulada colour profusion 2010, some model wear the dress of pink, skirt is the umbrella appearance of convert, and the ligature on the head is worn the silken belt of law rod shape.

\”In critical hour, people needs to do bit of business that has imagination, \” Pulada is in 2009 to 2010 year after of end of female outfit Qiu Dong field tells a reporter. \”This is the hour that belongs to creativity. \”This is the hour that belongs to creativity..

Pulada\’s design is bold piece, she professes its style \” already mischievous be full of upbeat mood again \” . Beautiful field of Zhou Er is not exceptional also, she moved pink, yellow, gules, purple, blue completely arena.

She says this the inspiration of beautiful field comes from Dali and surrealism. She still took mount how to go up in even a pair of big beard, imitate Dali.

Her \” birdcage is installed \” one is modelled on birdcage, how does front still have a false bird. \”Mermaid \” outfit criterion is placed in long skirt place build result of end giving a fish.

\”Such dress is very beautiful, \” she says, \”Wear, you look very can beautiful. You look very can beautiful..

Recently, industry of native land dress appears on the market dress of company beautiful state (002269) was released 2008 outstanding achievement wall bulletin. Borrow IPO was obtained 2008 gigantic endowment, banner of beautiful country dress issues beautiful Tesibangwei aggravate of brand dilate speed. Respect of beautiful country dress also says frankly, the business income increase sharply of the company, basically originate the amplification that sells dimensions. Where is that net gain of only store? As hire rise ceaselessly, the growth of this respect cannot catch up with the speed of set up shop apparently, president Zhou Chengjian had seen beautiful Tesibangwei this a little bit. Then, company of this small property begins to enlarge the investment of fixed assets, begin to undertake buying in inn of each district face each other, sit have property, with the problem that resistance can foreknow.

　　 Growth of net 2008 gain exceeds 6 to become

Recently, beautiful country dress (002269) issues outstanding achievement wall bulletin, call a company net 2008 gain grow more than 6 to become compared to the same period.

According to statistic, dress of beautiful 2008 country achieves business gross earnings 4.475 billion yuan, increase 41.79%; net profit compared to the same period 588 million yuan, grow 61.69%; compared to the same period every accrual is 0.94 yuan, grow 54.10% compared to the same period. Beautiful country dress expresses, expand what construction brings sale scale of company sale channel continuously steadily, at the same time the company rolled out ME&CITY brand successfully, of product sale structure optimize effective promotion ceaselessly the wool interest rate with overall product, make profit growth rapidder.

As we have learned, collect of beautiful country dress endowment project place needs capital to be 2.8 billion yuan, and IPO collect gets fund 1.34 billion yuan, still have bigger gap apparently. According to 2008 outstanding achievement, total assets of beautiful country dress amounts to 4.6 billion yuan, this breach appears not difficult cram, the net gain of nearly 600 million also can complement immediately cash flows. Be in nevertheless right now, begin to change the mind that fixed assets throws with the beautiful country of be good at of small capital fund, was not alluded extensively at this o\’clock last year.

　　 Investment of a good deal of fixed assets is started

Announcing before outstanding achievement two weeks, announcement of beautiful country dress says, according to announcement of beautiful country dress, the company has raised funds with collect gold 143.8 million yuan, own reserves bought middle of square of Jiangxi Nanchang times 20 million yuan to come the droit of 4 buildings and corresponding land access, floor area is 11810.55 square metre, finished formalities of change the name of owner in a register. With collect capital at the same time 19.6 million yuan bought Liaoning to save red east city treasure yuan Ou Xinan shopping mall is gentle general merchandise is business the building droit of the room and corresponding land access, floor area 1287.56 square metre.

\”The capital of company IPO collect still still has a large number of remaining sum at present. \” Zhou Chengjian expresses on the shareholder plenary meeting before here. But purchase store this, why to employ the 40 million own reserves that be less than only? But this states antilogy with what Zhoucheng builds it seems that. To this, his explanation is, the company plans to send short-term financing certificate, it is to stem from improvement company assets is indebted the structure, integrated consideration that optimizes financial cost and company to be extended further. \”Interest rate of short-term financing certificate is lower than big essentials of bank interest rate 1 is nodded, and still extended financing channel. And still extended financing channel..

Beautiful country dress appears on the market up to now, the strategy that is held in both hands by capital market heat depends on \” small capital fund \” . All the time since, the production of beautiful Tesibangwei relies on acting labour, the sale relies on chain to join in with business the shop is rented, oneself basically are in charge of brand management and product research and development. Beautiful Tesibangwei concerns a personage to disclose to the reporter, buy Nanchang and Liaoning red besides expenditure east besides real estate of two office business, beautiful country dress is returned will appear on the market collect arrives 85% of 1.3 billion yuan of capital, be used at selling terminal purchase and rent.

　　 City of helper a gleam of still has difficulty

According to calculating, every building smooth rice buys Nanchang times square amount 13866 yuan, every building smooth rice buys Dan Dongping and general merchandise amount 15223 yuan.

This is the price of second line city only.

Bureau of canal of room of Guangzhou city land issued the basis last year hire of Guangzhou town house is referenced 2008 valence, first business shop picks Beijing way \” hire king \” , hire consults valence is 1511 yuan / month / square metre, after close therewith is below 9 a section of a highway, hire is 900 yuan / month / square metre, and last year, this one word is 750 yuan / month / square metre. The gold of sea bead area spins road, international to spin city a section of a highway gently to discharge the 3rd, hire is 790 yuan / month / square metre. In addition, the stone card of area of the Milky way also achieved 500 yuan with road of the Milky way on the west / month / square metre. As we have learned, at present beautiful Tesibangwei rented what the area comparatives to face market shop front in Beijing road, hire does not poor.

\”In recent years hire of domestic business shop grows continuously, especially city of a gleam of, year hire still maintains growth 25% above. \” bridge fragrance the name of a river in Shaanxi and Henan provinces expresses analyst of industry of China nimble advisory dress, hire cost takes brand shop the proportion year after year of sales revenue grows. Will raid plus financial seismic sea wave, the hire of commercial a sector of an area is relatively steady income more, even if wants to buy, the bargainor returns the think of a way that unlikelihood offers.

    Beautiful country dress recently announcement, the company plans about 29.53 million yuan to employ collect capital, in home with hiring pattern 5 cities open 5 store.

   “The collect capital when the company appears on the market is cast to 80% it is to be used in extend terminal to go up, the pace that expands since appearing on the market last year so had not stopped basically. “ according to introducing, to joining in of inn patulous, what beautiful country dress adopts from beginning to end is one, 2, the strategy that 3 lines city pushs in the round. Before this year 3 quarters, the 6 office business that beautiful country dress bought 28997.66 square metre in the 6 provinces such as Zhejiang, Fujian, Jiangxi is landed, involve amount 785 million yuan. Besides the addition of shop amount, company shop dimensions also expands ceaselessly, the large store of above of 500 square metre already amounted to 215, relatively end grew 111% 2007, the inn of whole sale network spread what average area also has fixed rate to rise.

   In addition, straight battalion inn occupies the company to rise than year after year, at present already from 2002 8.51% rise to go 15% of year end. According to the program when beautiful country dress appears on the market, such achievement means the in part that had completed outspread program.

   Analytic personage expresses, pessimistic economic situation makes since last year the competitor puts delay outspread speed, this also offerred a very good outspread opportunity to beautiful country dress, the main reason that shows level to drive company income to grow actually is the dilate of terminal storefront. Because these add shop newly to all be in a city,flourishing business is encircled, classics of firm of the sale that so they are in place to promoting company product, promotion goes to particular stimulative function since battalion outstanding achievement, be in promotion firm brand image, raise a brand famous spent a respect to produce positive effect.

   “The characteristic of beautiful country dress does not take common route namely. “ the company believes from beginning to end, concentrate energy in market of sale in domestic market only, ability is possible slow and steady, bring high speed growth for the company through indefatigable channel dilate at the same time. It is reported, anabiosis as economy, part of beautiful country dress joins in 3 quarters had begun business to ask actively to increase order goods, sale trend is clear to good. According to forecasting, domestic sportswear installed the total volume of retail sales of the market to will attain 605.3 billion yuan of scale 2010.

   “The international banking crisis with this roaring the force with which sth breaks out, not only did not bring a hair loss to the company, offerred to be in unprecedentedly for the company instead inland is large-scale buy as landed as the commerce that rent good luck. “ chief expresses related the company, garment industry is the industry that is in complete competition condition, admittance doorsill is very low, and of all kinds home and international brand are various on the market. Below such situation, interest rate of wool of product of aggrandizement brand promotion, promotion is key of clothing company get the upper hand of.