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A few days ago, having inheritance of hundred years history, United States\’ only polo movement to superintend orgnaization U.S. POLO ASSN (American polo association) Jiang Motai of advance of formal authorization Fujian fills a shoe to take limited company to manage U.S. POLO ASSN carries movable strain is listed, land of the home in appointing its to be is exclusive accredit enterprise, develop Chinese market jointly.

To domestic polo motion has not develop all-pervading giant vacuum, 10 thousand peaceful are filled will hand in hand the acting collaboration pattern that American polo association takes innovation, in U.S. Association of polo of POLO ASSN United States is coordinated unifiedly and guidance falls, provide from men\’s clothing, female outfit, skin, the many industries domain such as gripesack is outspread, with a kind collective sound and value kind drive U.S jointly. The development of POLO ASSN brand, bring whole new way of life for business affairs personage — polo moves.

　　 Initiate acting new pattern

In last few years, international brand hand in hand look forward to of fontal city shoe marchs the case of home market appears time and again, cooperative kind takes brand agency system, brand generally terminable accredit sale is made, but both sides is based on brand culture the brand representative mode of joint efforts still is belonged to infrequent, this meets be the innovation that brand agency system manages lift undoubtedly.

\”We can be in U.S. Association of polo of POLO ASSN United States is coordinated unifiedly and guidance falls, provide in men\’s clothing, female outfit, skin, the U.S such as gripesack. The many fields that POLO ASSN involves form community of a brand, with a kind collective sound and value kind drive U.S jointly. The development of POLO ASSN brand, of each members in driving brand big family conversely grow, this is brand representative new pattern. \” 10 thousand peaceful fill a shoe to take limited company vise general manager Fu Jian civilian is defined so.

\”For example, u.S. Accredit of POLO ASSN Shanghai often just can invite us to go U.S of view and emulate. Of POLO ASSN other sphere taste a news briefing newly. We can be obtained from which inspire, understand the marrow of polo culture connotation more clearly, run in domain of oneself motion product subsequently on, form the products plan promotion that culture of brand of more apt polo locates, and even the terminal construction that matchs to it. And even the terminal construction that matchs to it..

U.S of hand of Cheng Xie of 10 thousand peaceful. POLO ASSN is long-term (head period 12 years) accredit cooperates, be safeguarded jointly and develop U.S. POLO ASSN brand, very benefit at building perfect brand image, for U.S. POLO ASSN brand can develop the safeguard that provided market basis continuously; In the meantime, the transmission that is in China through polo culture drives the work up that the brand is in China, form finally drive each other, achieve the result of 1+1>2.

　　 Accurate fractionize enters the market quickly

In newest those who release \” the United States the 4th most suffer a man to love \” in brand a list of names posted up, u.S. POLO ASSN before the row 44 strong, exceed history of 118 years with its, be located in in the whole world the international such as the GUCCI of popularity of 100 many countries, HUGO BOSS is famous before the brand. Accordingly, with U.S. POLO ASSN undertakes for the brand product development has good brand culture foundation.

\”We need to be below the carry coach of American polo association only, according to polo culture outspread to athletic domain, make a product that agrees with polo connotation locate. \” Fu Jian civilian expresses, u.S. POLO ASSN fixed position is in 25-45 year old between, make exclusive the athletic brand of cacique elite.

In the meantime, u.S. POLO ASSN locates business affairs moves, clever still avoid at present the intense competition of fight hand to hand of front of sporting goods market and NIKE, ADIDAS. After all, the tycoon of international motion product such as NIKE, ADIDAS has not be down athletic product catenary outspread, extend antenna to domain of business affairs motion, offer for business affairs personage the professional, sportswear that has grade has, this also is U.S of hand of Cheng Xie of 10 thousand peaceful. Series of POLO ASSN campaign left a broad consumptive market.

\”The product moves with business affairs recreational, outdoors motion the life is recreational, recreational body building of series, business affairs is given priority to, collocation restores ancient ways recreational, recreational board shoe, recreational network runnings the thematic fixed position that waits for motion of outstanding business affairs. \” Fu Jian civilian still discloses, u.S. POLO ASSN will link match of American polo association and development of domestic polo motion, synchronism undertakes the brand is popularized. For example, agency system of polo culture conduct propaganda, brand spends the progressively promotion such as the forum of exploration, strengthen communication to communicate with general merchandise industry with collaboration, assistance enters market of top class general merchandise of the airport and home.

Current, u.S. The preparatory job of POLO ASSN is in intense in undertaking, plan in March underside city, dress and shoe kind synchronism is in Qiu Dong appeared on the market 2009.

It is by international top class brand is in what chinese mainland invests with information, research and development, production, sale, at the internationalization of an organic whole brand daughter holds a firm. The coastal economy area that is located at China to provide economic energy most — Guangzhou.

Dress founds the Australia 1898, show an industry already the industry such as sortie pasturage, spin, dress, travel.

Build appear on the market first the favour that gains personage of its the classes with its composed, vogue, high design style, become Australian dimensions to design one of female outfit companies with the strongest actual strength. Course person is close hundred years effort, wear at 1988 belts the nobility of dress, composed as particular as oneself brand promotion mode marchs European market, appear on the market in the developed country such as Germany, polish, France, England early or late and scored a success. Show a brand to be had in Australia, Europe join in inn exceeded 200, register VIP member 80 thousand much person.

Long years, the a feather in one\’s cap did not let go no further not before. Company 2008 end begins to march energetically Chinese costume market, guangzhou town established in Guangzhou enlighten wind textile limited company. Own garden type factory building 10000 Duopingmi, office area is achieved 3000 Duopingmi. Establishment of company soft hardware is all ready, have advanced digitlization edition house, all sorts of newest dress produce equipment more than 800, employee 1000 much people, produce per month high-grade goods to be as high as more than 80000. Execute the standardization management pattern with advanced international to have management and production, those who make sure SD is produced is normal move to assure with character.

Of brand inheritance is a kind of fashionable and clad culture, it is a kind of thought. She is self-confident, high, composed, fashionable and inside collect, all the time since it is personage of the high level in the society most the brand of favour. To entering Chinese costume market, the person was full of self-confidence, support of its particular brand promotion mode, strong terminal battalion carry, professional terminal grooms the system is sure to lift Chinese upsurge again in China, let every join in inn is revealed high quality exalted.

Dress by international top class stylist is designed, in confluence element of reservation of Euramerican and free bold and unrestrained, Oriental elegance while, all show Chinese female fashion, into firm exalted temperament. What what show is the the female sex\’s explicit line beauty not only, more care about the fine detail proceed with from work, go disentombing the life that belongs to itself, the immanent couple that makes each dress of SD as particular as Chinese female rises, reveal infinite nobility, self-confidence.

Develop actual strength except the product at the same time abundant outside, all dress all use entrance fabrics, character lead, charge for the making of sth. is more top-ranking.

Regarding international as well-known trademark dress is not in that way too high to reach, it is understanding China all the time with the kind with particular itself \” content is worth somewhat \” this term. For this, enter Chinese market and did not go top class \” low brand \” road, take market of dress of the high end in the masses however, the female function that makes Chinese more outstanding and beautiful enjoys the culture that get, character and service.

International top class \” low brand \” design, charge for the making of sth. and character, the market price of brand of the high end in the masses. This says the market action that is a kind of adventure with its, that magnanimous that be inferior to saying is a person and open-minded.

The person thinks terminal, channel, headquarters is in all, it is a whole. Low enter tower above, path of the Yu Qu that put profit, put profit at terminal be hundred years do poineering work the success that come comes manage. Brand dress quality is high, profit space is rich and generous, terminal sales volume assures, not flourishing also is no good.

Firstly, the person lives with its oneself particular kind, development. She becomes firm, nobility and absolutely not arrogant, coxcombical. The cause client group that the enterprise is aimed at him SD and China are large and famous in what advanced club, meeting established national cooperative relationship, specific aim ground is in concessionary join in brand image is begun to popularize an activity inside area, main assistance joins in business establishs his brand image inside local area.

Secondly, in person mental view, join in business fastens one each namely already, your success succeeds yes. At the beginning of practice, meeting group person specially assigned for a task coachs for you practice, groom, at the same time the person still can do a thing for you: Establish in place \” business affairs is allied \” turn into the client of others your client, let you forever not anxious person energy of life, not anxious sales volume. A word \” business affairs is allied \” will let you do not think flourishing also is no good!

Thirdly, particular thematic type sale, the whole nation\’s unified terminal shop figure, exalted VIP customer service is sure to bring brand-new terminal battalion for you carry experience. Let you experience international company of top class clothing carries in terminal battalion the advantage on mode, machine of inn of a true flourishing.

Advisory phone: 020-86007549-809
Contact: King manager
Pass   True: 020-86607502
   Location: River of area of Guangzhou city white cloud presses down divine hill highway high 133

The brand founded in Italian BIELLA by FILA brother 1911, had had nearly hundred years history up to now. In last centuries seventies, FILA coordinates diversity strategy, extend sprotswear business. Developed golf, tennis, fitness early or late in the years later, gem gal, ran reachs ski series, established the backbone position of world-renowned motion brand finally, be considered as artistic delegate, costly example. 1 2 3 4 5

In September 2008, when the reporter heads for billow Sha to accuse a group to interview, see, in manufacturing workshop, hosiery machine of thousands of computer, without seam underwear loom to rotate at full speed; In product exhibition hall, the travelling merchant that comes from the country such as Germany, France, Italy people appearance looks to order goods in busy move. Whole company presents an orderly busy picture. According to introducing, before 2008 8 months, \”Billow Sha \” implementation foreign trade exports the specified number 3000 much dollars, grow 40% above compared to the same period.

Face exit drawback policy to adjust, raw material price rises continuously, labor cost is climbed ceaselessly litre wait for a lot of difficulty, how is billow Sha accuses a group to hold produce and sale of two flourishing?

　　 Own innovation lays solid foundation

Billow Sha accuses a Weng Rongjin of chairman of group director bureau to say: \”The crisis, show danger coexists with good luck namely. Business development cannot be successful, total meeting encounters difficulty and setback during. \’ billow Sha \’ can go against in predicament situation and on, the key is the enterprise owns own innovation ability and own brand, oneself base is stronger. Oneself base is stronger..

Mention \” billow Sha \” own innovation, at the beginning of should establishing from 1995, speak of. In those days, the enterprise decided \” do China best sock, when magnate of Chinese hose estate, start Chinese hose line of business the first brand \” strategic goal. Enterprise policymaker breaks through justice black proprietor of an enterprise \” take the market only, do not start research and development \” old set pattern, invite the engineer of many 20 spin of Italy, France, Japan, Korea early or late, hold to design of proper motion research and development, proper motion, proper motion to make, the journey that starts a brand oneself, and patent application 600 multinomial. In the meantime, the company is timely the market research that begins product trend popularity, roll out more than 1000 design every year to be saleable the new product of satisfy the need, be in the United States, Germany, England, France, Italy, Holand, Switzerland, Japan to wait for registered trade mark of 80 many countries early or late.

Laying good business foundation is project of a system, all many sided such as plan of network of construction of fixed position of employee quality, product, brand, sale, financial management, propaganda, need firm to make great efforts. Billow Sha company prepares to establish begin, \” top-ranking equipment, top-ranking talent, top-ranking enterprise \” develop a concept as the company. 1996 \” billow Sha \” put in advertisement with respect to centrally TV station, throw a brand every year to publicize charge later 15 million yuan reach 20 million yuan. Meanwhile, \”Billow Sha \” many 1000 brand shop was built in countrywide each district, head for the 20 many countries such as the United States, Germany, Russia, England, France to enter an exhibition. These, it is \” billow Sha \” in the brand famous degree, the market has the respect such as rate, scale of production to get run domestic person of the same trade laid solid foundation. On Feburary 8, 2002, \”Billow Sha \” brand is maintained to be Chinese well-known logo, farther tamp the foundation of billow Sha enterprise.

　　 Make choice advocate course of study ensures advantage

Refer enterprise is multivariate when developing this one topic, weng Rongjin thinks: \”Company transition upgrades, development is multivariate industry, must Shen Zhi careful, calorific chaos invests brains is the big fear of the enterprise. Individual viewpoint is, do not understand, the not familiar, industry that lacks professional is determined not sortie. Step trade investment, must build the base that analyses in sufficient investigation argumentation and market. Be certain only was sure to just can be made decision-making, otherwise the advantage also can change inferior position. Otherwise the advantage also can change inferior position..

\”Billow Sha \” in all previous classics after harships ablution of 13 years, can hold \” magnate of Chinese hose estate \” throne, be in from beginning to end because of the enterprise namely greatly \” make choice advocate course of study \” . The own innovation level of ceaseless on spin industry promotion, let \” billow Sha \” had comparative to fight risk and crisis ability by force. Especially last year in April \” billow Sha \” after entering capital market, the company is well-known spend and affect muscularity to promote greatly, add have own brand, own technology, when textile occurrence crisis, market of a few high end was become however \” billow Sha \” the new scope of operation of the large base that exhibit a fist.

Victoria shellfish Ke Hanmu is growing his fashionable dress enterprise hard, before this Rock of brand of as high-grade as los angeles bull-puncher&The Denim By Victoria Beckham that Republic brand cooperates is not successful, but also accumulated experience for her. Between the cycle of new York fashionable dress of 0910 autumn winters, she was revealed external what with oneself the name names is high-grade the new strain row of brand of female outfit hand-me-down, this is her the product of the 2nd season of this brand. The series that this comprises by 23 design can answer all sorts of circumstance dress, each design includes each fabrics, detail by herself design even suture, and production will be put in London to be sewed seasonedly by place custom-built. This beautiful theatrical work that a series of skirt also can sow in near future heat \” advertisement maniac \” in by Joan Crawford dress. Series of 09 Victoria Beckham of the first season are mixed in Bergdorf Goodman of inn of American high-grade general merchandise, Neiman Marcus British Selfridges sale is good, in shopping website Net-a-porter.com and Russia at the same time He Di is done obeisance to have very big demand. 09 Chun Xia\’s series predict to be able to sell 400, and the order of autumn winter series can turn over times for certain. Nevertheless, the price of series of this one high end of shellfish elder brother\’s wife does not poor, differ to 4900 pound from 850 pound.

Calvin Klein all-american Glamour collect at a suit, the style that created several dollars is Caesarean, arrive again to perfume from the jeans among them furniture series, involve the square respect area of the life extensively. 1993, he rolled out sexy underwear series, among them the jeans ad that star Marky Mark shows bottom pants is resounding temporarily, also opened the beginning that underwear appears at the same time. Calvin Klein from 1968 up to now, classics of brand all previous more than 40 year, had become market prise 739, 000, the company of 000 U.S. dollors.

The jeans advertisement that · Calvin Klein rolls out because of its arouses controversy. Its ad saying is: In small silk of · of wave female singer (the whats between dress do not allow Brooke Shields) and her Calvin Klein to fall. This advertisement is filmed by Richard Avedon.

· Calvin Klein and his ex-wife Kelly Klein has Marci of a daughter.

· Calvin Klein regards fashionable brand as well known.

· to commemorate a brand 25 years, calvin Klein is special ask advertisement of underwear of brand of Dai Yan of star Djimon Hounsou.

2003, francisco Costa became the female outfit of the brand to design chief inspector, his unique detail design brought more surprises for Calvin Klein. He still won CFDA vogue large award 2006, calvin Klein was mixed 1993 won this award twice 1997, but what say like him himself: \”Perhaps a lot of people know Calvin Klein this brand, and do not know to have a such people. And do not know to have a such people..

Special the enterprise of domestic fashionable sporting goods that pace international group precedes for China. Show according to the data of Euromonitor International, of the group special pace brand is calculated by the accrual 2007, for brand of the oldest domestic fashionable sporting goods, at occupying China 2007 market of total sporting goods makes an appointment with the portion of 3.4% . 2007, market of fashionable sporting goods takes market of Chinese total sporting goods about 17.0% . Alleged and fashionable sporting goods, according to the definition of Euromonitor International, it is derive at lying fallow with fashionable sporting goods, can satisfy athletic need already, yi Kuo adds up to recreational dress, cooperate fashionable tide, its are adding up to athletic function and vogue to savour at kneading mainly reach tide at a suit. The group basically pursues a sporting goods (include a shoe to walk on, dress and deserve to act the role of a product) design, development, make reach market promotion, embrace brand of some spy pace to reach Colin brand with the group, and group basis permits an agreement at the Disney that concluded on November 1, 2006 (edited on January 1, 2007) athletic series brand enters the Disney that has Chinese concessionary access to be sold all right.

Enterprise of manufacturer of a primary equipment is when Yu Yijiu of pace international group begins professional work 99 years especially, make sneaker product for many international brand. The commercial potential that because the group believes photograph of product of brand sporting goods,compares product of primary equipment manufacturer is greater, profit margin also taller, because this group begins to weigh,establish its business pattern, develop the brand of itself, took the lead in rolling out 2002 special pace brand. The group is China first except function and utility the product of brand sporting goods of explicit itself fixes one of sporting goods companies that join fashionable tide element, because the group believes the market potential of product of fashionable sporting goods is greater, and Yi Ke of this fixed position makes group and main competitor apparently divisional. Rolled out 2002 from the group special since pace brand, special the brand of domestic fashionable sporting goods that pace brand already expanded Chinese come first on the list. The group believes, special the pronoun that pace brand already made product of popular, innovation, high grade fashionable sporting goods in China. Be based on a group at special the achievement of pace brand, the group begins to implement much brand strategy, offer more the product of diversity, move at Disney was being rolled out in China 2007 series product and Colin brand. On one hand, disney moves series brand with a certain number of effigies and character give priority to Disney problem design is interest sex, recreational reach phyletic and extensive sporting goods; on the other hand, colin brand with bold, bold and unrestrained reach the color that has appeal extremely to wear say. The group depends on much brand strategy, be aimed at different target market with the brand of many having a unique style, cater to and attract in the age, can control income level, vogue to savour reach the respect such as be fond of to have different consumption each group.

Special the business mode of pace international group makes starting point with products plan and research and development, each brand all sets the group the interior design group of itself, cater to target consumer in order to design to savour the sporting goods product that reachs be fond of. The market that the group already carried out many innovation and diversity popularizes strategy to reach a product in order to publicize the brand of the group, new product can be in commonly of the group be on sale to its cent sells shopkeeper of tripartite of business pass an imperial examination to reveal on the meeting, and this be on sale can general meeting at rolling out new one season product grants 6 months hold the four boundaries of a piece of land or a construction site before ultimate consumer. Group cent sells business order of major new product all is on sale fulfil on the meeting, the group produces what make concerned quarter according to these order schedule. Next, the group can be in the manufacturer room of itself and / or make a product by the business that distribute a packet or contract manufacturer, carry again grant the cent of the group sells business, sell business to sell the product directly by the cent of the group again grant consumer or resale grant tripartite shopkeeper, sell finally grant consumer.

Before fictitious chain manages the Wang Ri that makes recreational dress, having inheritance of hundred years history, United States\’ only polo movement to superintend orgnaization U.S. POLO ASSN (American polo association) Jiang Motai of advance of formal authorization Fujian fills a shoe to take limited company to manage U.S. POLO ASSN carries movable strain is listed, land of the home in appointing its to be is exclusive accredit enterprise, develop Chinese market jointly.

To domestic polo motion has not develop all-pervading giant vacuum, 10 thousand peaceful are filled will hand in hand the acting collaboration pattern that American polo association takes innovation, in U.S. Association of polo of POLO ASSN United States is coordinated unifiedly and guidance falls, provide from men\’s clothing, female outfit, skin, the many industries domain such as gripesack is outspread, with a kind collective sound and value kind drive U.S jointly. The development of POLO ASSN brand, bring whole new way of life for business affairs personage — polo moves.

　　 Initiate acting new pattern

In last few years, international brand hand in hand look forward to of fontal city shoe marchs the case of home market appears time and again, cooperative kind takes brand agency system, brand generally terminable accredit sale is made, but both sides is based on brand culture the brand representative mode of joint efforts still is belonged to infrequent, this meets be the innovation that brand agency system manages lift undoubtedly.

\”We can be in U.S. Association of polo of POLO ASSN United States is coordinated unifiedly and guidance falls, provide in men\’s clothing, female outfit, skin, the U.S such as gripesack. The many fields that POLO ASSN involves form community of a brand, with a kind collective sound and value kind drive U.S jointly. The development of POLO ASSN brand, of each members in driving brand big family conversely grow, this is brand representative new pattern. \” 10 thousand peaceful fill a shoe to take limited company vise general manager Fu Jian civilian is defined so.

\”For example, u.S. Accredit of POLO ASSN Shanghai often just can invite us to go U.S of view and emulate. Of POLO ASSN other sphere taste a news briefing newly. We can be obtained from which inspire, understand the marrow of polo culture connotation more clearly, run in domain of oneself motion product subsequently on, form the products plan promotion that culture of brand of more apt polo locates, and even the terminal construction that matchs to it. And even the terminal construction that matchs to it..

U.S of hand of Cheng Xie of 10 thousand peaceful. POLO ASSN is long-term (head period 12 years) accredit cooperates, be safeguarded jointly and develop U.S. POLO ASSN brand, very benefit at building perfect brand image, for U.S. POLO ASSN brand can develop the safeguard that provided market basis continuously; In the meantime, the transmission that is in China through polo culture drives the work up that the brand is in China, form finally drive each other, achieve the result of 1+1>2.

　　 Accurate fractionize enters the market quickly

In newest those who release \” the United States the 4th most suffer a man to love \” in brand a list of names posted up, u.S. POLO ASSN before the row 44 strong, exceed history of 118 years with its, be located in in the whole world the international such as the GUCCI of popularity of 100 many countries, HUGO BOSS is famous before the brand. Accordingly, with U.S. POLO ASSN undertakes for the brand product development has good brand culture foundation.

\”We need to be below the carry coach of American polo association only, according to polo culture outspread to athletic domain, make a product that agrees with polo connotation locate. \” Fu Jian civilian expresses, u.S. POLO ASSN fixed position is in 25-45 year old between, make exclusive the athletic brand of cacique elite.

In the meantime, u.S. POLO ASSN locates business affairs moves, clever still avoid at present the intense competition of fight hand to hand of front of sporting goods market and NIKE, ADIDAS. After all, the tycoon of international motion product such as NIKE, ADIDAS has not be down athletic product catenary outspread, extend antenna to domain of business affairs motion, offer for business affairs personage the professional, sportswear that has grade has, this also is U.S of hand of Cheng Xie of 10 thousand peaceful. Series of POLO ASSN campaign left a broad consumptive market.

\”The product moves with business affairs recreational, outdoors motion the life is recreational, recreational body building of series, business affairs is given priority to, collocation restores ancient ways recreational, recreational board shoe, recreational network runnings the thematic fixed position that waits for motion of outstanding business affairs. \” Fu Jian civilian still discloses, u.S. POLO ASSN will link match of American polo association and development of domestic polo motion, synchronism undertakes the brand is popularized. For example, agency system of polo culture conduct propaganda, brand spends the progressively promotion such as the forum of exploration, strengthen communication to communicate with general merchandise industry with collaboration, assistance enters market of top class general merchandise of the airport and home.

Current, u.S. The preparatory job of POLO ASSN is in intense in undertaking, plan in March underside city, dress and shoe kind synchronism is in Qiu Dong appeared on the market 2009.

The Buddhist nun restrains children channel and Weiyakang\’s parent the Zara of Spanish vogue shopkeeper that consumer goods ministry and whole world precede rolls out MTV jointly \” street Miao Si \” recreational outfit series had senior man on March 5, 2009 Zara whole world 68 markets.

The Buddhist nun restrains children channel and Weiyakang\’s parent the collaboration of fashionable shopkeeper Zara with consumer goods ministry and banner whole world announces, roll out the series man T-shirt that contains MTV brand label and coat, this series is tasted newly be named to be \” street Miao Si \” , mean the design of intelligence of animals that is full of city vogue, create those who arouse a youth passion. This series is tasted newly include 4 kinds of recreational T-shirts and coat, will rise from March 5, 2009, sell in the store of flagship of many 1000 Zara of 68 countries, the Zara brand inn of chinese mainland, Hong Kong and Taiwan rolls out synchronism. In addition, MTV \” street Miao Si \” series still will be inside the shopwindow of store of flagship of many 400 Zara undertake revealing, if be located in sweet a pavilion or house on a terrace of London Oxford street, Paris beautiful abandon an ave, berlin Kuerfeiersi Teng Dadao, si Aili of Nuo of Milanese cloth appropriate this the Zara brand inn of the highway.

MTV \” street Miao Si \” the marrow that series reflected street and MTV brand culture adequately — the aggregate of music of be in harmony, artistic, dancing, innovation and manner, this will produce huge resonance with today\’s youth. On the vision, the design of this series with a kind of individual character and graphical means appears, comfortable at be being differred youth place of the city is accepted, and dumb ash and black colour design, and bright, fluorescent colour is tie-in, captured the marrow of MTV brand culture, reflected the youth\’s traitorous perception.

The Buddhist nun restrains children channel and Weiyakang\’s parent Jean-PhilippeRandisi of president of department of consumer goods international expresses: \”To the youth character, MTV is a mark, be ceaselessly with when all is entered, your person is full of desirous brand, it is the multimedia platform of global first music and recreational content polymerization. these idiosyncratic explain and with Zara distinctive ability photograph union is designed, had the capacity that creates influential work. Zara has the brand inn that spreads all over the whole world and Zara to understand to the profundity of city consumer, make its become MTV and carry out of street Miao Si Ling to plan the idealest partner. \” 1 2

Answer financial crisis, next month of fine Li poem rolls out underwear culture beautiful make one\’s rounds to extend market of deep ploughing sale in domestic market in the whole nation.

\”Hundred years old store \” have two big crucial factors: It is a concept, 2 it is quality. Rational reads aloud ability to have quality, have quality ability outspread culture, literate ability accomplishs hundred years old store. \”An industry does not survive without culture connotation, factory of only do manual work does not make a brand, vitality will be short half; Do a brand not to do culture, can shorten again half. Can shorten again half..

The 10 or 20 days following Lunar New Year\’s Day just passed, of underwear of fine Li poem steer a boat person He Baijiang is busy left, the issue that for garment of whole 2009 country with subordinate big round of drinks postpones intensifies getting together. According to the plan, begin from March, jia Lishi will be in each are big the city stages show of large underwear culture, need the market to undertake spade husbandry internally. This will be when after lying between 8 years, the 2nd vast and mighty countrywide underwear make one\’s rounds exhibits Jia Lishi.

Leading giant underwear model team, underwear the performance moves public stage, and show of initiate underwear true person makes illicit close take forward stand, it is He Baijiang. He initiated domestic beginning.

He Baijiang, poem of Guangdong fine Li (international) take those who hold limited company to steer a boat person, management move is in the whole nation\’s famous underwear is regnal. And it is before 1995, he Baijiang still does the thing that 8 bamboo pole make move and female underwear do not wear: Management hardware archives; Turn later factory of battalion fur clothing.

　　 A does poineering work

　　Chat to give underwear to dream greatly a little

Mention the original intention that does poineering work in those days, he Baijiang says to actually this is accidental. Early 1995 early spring, he Baijiang and friend drink tea in guesthouse of Guangzhou white swan, underwear of pace of topic refer salt, the friend sighs with emotion, saline pace underwear did 16 years, but did 16 years or progress without what, still stick a card in side others, why cannot make oneself brand?

This friend is analysed, this among them the most primary reason lacks culture to inside information namely, think underwear is clothings of illicit close sex at the same time, do again beautifully also won\’t somebody is admired, won\’t think of to be able to earn what big money more, \”Underwear economy \” this concept is blank almost to the saline pace person at that time. The underwear at that time is with the ground booth goods is given priority to mostly, an underwear work laboriously is done, can earn profit of money of a yuan of a few wool only, and all is artificial cost, do not talk to go up at all connotation of what underwear culture.

The friend\’s analysis churned of He Baijiang \” business muscle \” , the He Baijiang that knows nothing about female underwear begins to pay close attention to underwear. Subsequently, he in home each big underwear market undertakes the market studies. Before long, he makes judgement: The field is made in underwear must element of infuse China culture, the culture that blends with Chinese and Western makes underwear brand, protruding shows the culture value of underwear brand, underwear of pace yielding salt blends in vivid culture element, deduce a kind of vogue, advanced culture.

Then, he Baijiang, Luo Shunxing\’s couple begins to prepare to construct underwear enterprise, and at establishing underwear of Jia Lishi of pace of Nanhai city salt in June in those days industrial limited company. In the small factory building that is less than 300 square metre only, many 40 employee relies on a car of many 30 garment, automation line to begin simple production. The 2nd year, two people begin the way with sortie and different other people: Bypass \” 3 will fill \” mode, founded to belong to brand of oneself Jia Lishi, Diane, begin to work for oneself truly.

　　 B brand

　　Infuse culture leads underwear tide

In developing a process subsequently, underwear kingdom of He Baijiang shows high speed to develop posture all the time, his collect talent of elite of a batch of industries, the culture element that accumulates oneself for years blends in underwear product in, of high starting point roll out \” Jia Lishi \” , \” Diane \” and \” be jealous of \” brand of 3 big underwear, among them the fist product of Jia Lishi brand \” 9801 \” the series design with type of Oriental girl lady, lead tide, complete China of the fashionable after rolling out; 2001, diane brand rolls out the market ceremoniously with mature, high figure, company exclusive whole course is sponsorred \” contest of model of Diane world elite \” , raise a brand effectively famous spend and beautiful praise degree; Of the same age, take the lead in rolling out show of underwear shopwindow true person to reveal inside the industry, resounding whole underwear bound.

2000, he Baijiang, Luo Shunxing\’s couple invites Hong Kong underwear to design plate making division with be as high as yearly salary of 1.2 million Hongkong dollar, designing in those days \” 2004 \” design goes with what distinctive, comfortable design led whole industry situation, and this created industry sheet taste sales volume the first, each underwear manufacturer borroweds in succession be modelled on.

To strengthen with this locality consumer interactive, extend underwear culture, jia Lishi and Fosan city the Women\’s Federation were held jointly 2000 \” 38 \” section activity, allow the beauty that many 4000 female brethren experiences the spot to wear underwear of An Na brand personally and style, popularize company culture, brand.

\”Insert willow purposely \” after scoring huge success, he Baijiang\’s couple makes bold move: Underwear troupe was begun inside countrywide limits 2001. He Baijiang\’s couple this one breathtaking move, another beginning was initiated in underwear industry. He Baijiang says, mobile make one\’s rounds performs the assemble of place relations with people that goes to to move at that time, crowded move watchs people vie with each other underwear show is performed, people feels special novelty to fashionable underwear performance, also experience the bold, innovation of Guangdong underwear home. 2005, to promote an enterprise integrated image better, jia Lishi invites Fan Bingbing of red star of movie and TV to be its \” Jia Lishi \” the brand holds the position of figure spokesman.

Act to underwear make one\’s rounds in consumer exhibit during feeling fancy, the National People\’s Congress that He Baijiang\’s act allows trade of all attention underwear again is was startled. He invited foreign professional model to make show of shopwindow true person inside store of saline pace flagship, use deliver goods of car of Lao Silai Si Haohua to come… bold move of Jia Lishi, caused underwear bound again resounding, make was located in thoroughfare of saline pace traffic to be jammed badly by car, stream of people that day.

Afore-mentioned a variety of, look in He Baijiang, its nucleus psychology reads aloud even if: For the element of culture of China of traditional underwear infuse. These Chinese elements resemble commodity label, brand decided the character of commodity and taste. \”So, cannot the manufacturing industry that makes underwear regard a tradition, and need is done with new concept, new connotation. \” why 栢 says by force, only culture just is represented long, long ability has future.

In He Baijiang eye, make \” hundred years old store \” have two big crucial factors: It is a concept, 2 it is quality. Rational reads aloud ability to have quality, have quality ability outspread culture, literate ability accomplishs hundred years old store. He says: \”An industry does not survive without culture connotation, factory of only do manual work does not make a brand, vitality will be short half; Do a brand not to do culture, can shorten again half. \” 1 2