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　　Banquet the celebrity such as old man ever was in Lin Di because this mad shopping party makes work false Ceng San is spent be punished

Recently, luyiweidengmalidi (LOUISVUI.T(0.39, – 0.01, – 2.50%)ON MALLETIER) company in order to violate trademark special right, risk famous brand commodity to selling copy (appellative A goods) the Shanghai Zhong Wen commerce that inn place belongs to to lodge a complaint of limited company and company controller Lin Mou, Wu Mou, claim for compensation 1 million yuan of RMBs. Original plan heard this case in one quadrangle open a court session yesterday, defer because of reason after. The carry out false shop that LV company sues this, be the international before this famous star banquet Lin Di old man and 8 people such as foreign nationality bodyguard together the small shop of patronage, the copy that bought 9 large textile bag at that time risks famous brand commodity.

The reporter still learns, last year in December, lin Mou and the commodity blame that Wu Mou ever sold sham registered trade mark because of making and obtain punishment.

　　 The person that the holiday makes work near the road austral Shaanxi is numerous

Yesterday afternoon, the reporter comes to the road austral Shaanxi again 232 lane, had not entered alley to be surrounded by several butcher, taking in those hand imprint the chromatic chipboard that has bag of each famous brand and watch, ask in a low voice: \”Does the bag want? Does watch want? \” the reporter did not grant pay attention to, approach a door continuously, see gate lock only, the window is pulling card fabric, knock also nobody response. Think with the butcher that come up the reporter is the frequent visitor of this inn, say immediately: \”This inn has closed a few months, shop can go to other store. Shop can go to other store..

See the reporter appears to have fun at, a woman is pulling a reporter to cross a small alley, will manage dweller building. The reporter is preparing to take the door, see tourist of 2 foreign countries is walked out of from inside, there is the textile bag that a beat rouses in his hand.

The reporter walks into the room of this about 20 square metre, the stack on see ground sundry anonym card bag, keep moment to walk out of a room, the butcher that is being awaited by doorway number name instantly again invites additionally a few inn to look, be answered one by one by the reporter absolutely.

　　 Ceng San spends carry out holiday, win arrest battle eventually

The name of inn of this wife and children that is considered by giant star light is limited company of trade of Shanghai intermediate Wen, it is Lin Mou and Wu Mou 2 people place leaves. The reporter learns, last year in December, the commodity blame that they ever sold sham registered trade mark because of making is sentenced by Xu Hui court arrest battle 5 months, each punish gold 30 thousand yuan, intermediate Wen company is punished gold 50 thousand yuan. Show on this case report, in December 2002, in June 2004, in May 2007, intermediate Wen company early or late 3 because sell the goods of sham registered trade mark, be versed in administration department penalizes business, after this this company still continues to be engaged in sham commodity selling.

Last year in August, shanghai public security bureau is south Shaanxi road 232 lane of company of 1 2 date, Zhong Wen be stationed in place to hunt down sham \” LV \” the portfolio of brand, billfold, mobile phone is covered etc aggregate 55. In the meantime, sequestered still the international such as sham CHANEL, GUCCI, ROLEX is famous the portfolio of brand, watch adds up to 251, value amounts to more than yuan 1.22 million.

　　 To not express an opinion of 1 million claim for compensation

After exposure of false be related of carry out of intermediate Wen company, LV company learns this inn to sell sham LV product, reach intermediate Wen company 2 controller of company to tell a court then, the requirement suspends tort action, put forward 1 million yuan to compensate for pecuniary loss RMB. LV company says in the indictment, the brand of the company is included for many times \” protection of brand of concerning foreign affairs or foreign nationals contacts directory \” , in the world famous degree very tall, the other side from the brand to LV is special since 2001 authority is encroached frequently, and in execute the law after mechanism is investigated for many times, do not have repentant, its are subjective tort is abominable, make LV company reputation and economic incur tremendous loss.

This case plans to was tried in one quadrangle at 9 o\’clock yesterday morning formerly, defer because of reason after. After many setbacks, the controller that the reporter contacted intermediate Wen company yesterday afternoon Mr Lin. Mr Lin says, intermediate Wen company is in before in managing, because legal consciousness is thin, put in tort behavior really, express to be in what the following management backbone puts an end to this kind of circumstance definitely to happen again. Ask when the reporter: \”Do you think LV company claim for compensation 1 million yuan reasonable? \” Mr Lin does not have openly answer, state at present this case is being handled by the lawyer only.

Brand of fashionable men\’s clothing king of 9 deer · , source result the noble of legend of England of 19 centuries end is expeditionary — , Christopher Worthy (Christopher Wosi) knight. Wo Sijue person lifelong dream, want emersion namely its first ancestor — , Christopher Columbus (Christopher Columbus) honorable. 1892, when commemorating Columbus discovers the New World-the Americas 400 years, wo Sijue person the decision controls steam ball passes through Atlantic, become the mankind the first has flown Atlantic hero. Be in however when flying across Scotland highland, because be forced accidentally,descend at abstruse group in hill. Soon the wrong path is helpless, also cannot pass through again boundless and indistinct remote mountains when, a Lu Qun appears suddenly, guided him magically to return Campagna. Wo Sijue person ever observed this raises Lu Qun carefully, hero is female long young, just 9, it is perfect and a solidarity, consistent family. Wo Sijue person after returning home town, to commemorate these 9 magical deer, special with cervine head and its name \” Worthy \” the graph that is united in wedlock is written down as badge, established familial \” NineDeerKing expeditionary award \” , encourage unborn offspring to realize his lifelong dream ceaselessly, emersion Columbus in those days brilliant.

21 centuries, mix with cervine head \” Worthy \” the men\’s clothing brand that the graphical totem badge that is united in wedlock writes down lands China. To continue to commemorate those 9 harmony, kind-hearted deer, the decision is the Chinese translated term of the brand certainly \” king of 9 deer · \” , the implied meaning is worn true Wang Zhe, not be loneliness \” firm \” , \” brave \” person, solidarity, modest is mixed and be full of love however \” benevolence person \” . Wo Sijue of successive, derive person explorer spirit, with modest benevolence, acumen, wisdom, exalted the temperament that waits for a deer is brand temperament, will dare to take a risk, dare to explore, dare to challenge, the outstanding character profundity that dares to show ego blends in men\’s clothing product, lead actively have decorous grade, experience the rich, city parvenus that are brave in to innovate explore fashionable new life.

Deer, what be regarded as money in the west is indicative. Also be a god at the same time those who make sit ride, bestow in the world joy and generosity. Be in China, the deer is regarded as wonder, be auspicious sign, health, long life is indicative. Suzhou embroidery, it is culture of people of Chinese Changjiang Delta has one of representative the quintessence of a country most, also be one of bequest of Chinese world immaterial culture. In Suzhou embroidery handicraft, often pass inwrought deer and red-crowned crane, will convey blessing salary, macrobian lucky message.

It is the dress of clothes and hat of subject matter with the deer, the earliest account at the Jin Chao before chiliad. \” area of golden history · takes keep in mind \” in have dress of Nuuzhen a group of things with common features \” in order to rebuke Lu Shanlin is civil \” account. And the relation of Suzhou embroidery and Chinese traditional dress, criterion but restrospect to more than 2000 years ago. According to Liu Xiang of the Western Han Dynasty \” say center \” account, be in early year period, wu Guo already used Suzhou embroidery at dress. Times of the Three Kingdoms, have \” embroider 10 thousand countries Yu Yijin \” say. Clear generation is the flourishing period of Suzhou embroidery, the many dress embroidery that royalty enjoys, stem from the hand of Suzhou embroidery actor completely almost. Contemporary Suzhou embroidery walked into the hall of high-grade artwork, will more than 100 years for many times judge the bear the palm in comparing in international home artwork, current it is a country give important foreign visitor \” country ceremony \” one of.

Time enters 21 centuries 2008, the world takes a fancy to a country, economy takes a fancy to a country, vogue takes a fancy to a country, culture of the Chinese nation and element are more and more outstanding in world spring tide. In this one global specific history setting falls, the world changes quickly, vogue changes quickly, change creation history. What ethical elite carries modernization is comprehensive change and innovate, mix with brand-new thinking necessarily brand-new face, in world vogue the domain holds more significant position.

Comply with the change of global vogue vane, of Suzhou of take root China \” king of 9 deer · \” brand, one of delegates of the cervine culture match well of its Chinese and Western and ethical the quintessence of a country — , \” Suzhou embroidery \” , organic confluence at an organic whole. Let Suzhou embroidery walk out of art \” the tower of ivory \” , its masterly craft gimmick is applied afresh into popular dress, careful the earth\’s surface shows \” 9 deer \” culture, \” benevolence person \” the Wang Zhe with culture particular place is temperamental. The soft beauty of Suzhou embroidery, will high, with \” cervine totem \” the temperament with particular place: Photograph of decorous, wisdom is shirt-sleeve, the product that lets 9 deer king is being designed, cut out, charge for the making of sth. , whole very hot wait for each link to be gone after \” Suzhou embroidery \” same delicate and exquisite. Appeal to in the product beg on, do one\’s best has artistic flower of the nation vogue, modern give somebody a new lease on life, adopt the expressional technique of popular dress, the brand-new vitality of emersion tradition the quintessence of a country, make concept of brand-new man vogue life. Use ethical elite and confluence of popular dress photograph \” new style \” , lead \” king of 9 deer · \” the brand shows itself in brand of countless men\’s clothing, make the stand with ethical brand dazzling one side.

New style of cervine grain Suzhou embroidery, of the deer decorous, of Suzhou embroidery delicate, benevolence person modest and, with bully gas of Wang Zhe, in the distinct personality of aid of steel soft photograph, form the outstanding disposition of modern city male.

Wave department was ascended 2008 release popular trend 12 years on behalf of Chinese insulated cold wear continuously

2009, the world famous brand of widely known \” wave department is ascended \” the endearment that won fashionable youth

Health rich village, already became 10 beautiful of Chinese nowadays demonstrative village of modernization of city of village of civilization of province of comparatively well-off village, Jiangsu, Suzhou

　　Wave department ascends warm Sichuan love to donate

The wave department of great of extensive of giant, imposing manner scales scope eider down takes workshop of 1000 people tailor, sent warmth to the innumberable families

Wave department publishs a group is Asian dimensions the biggest, technology is the most advanced, market scientific research, design, production, treatment, sale is gotten at the eider down dress of an organic whole army enterprise, already built Changshu wave department to ascend now, department of wave of Si Denghe Yangzhou ascends Hong Bo of Kang Bo of Jiangsu Xue Zhongfei, Shandong, Si 5 big eider down serve manufacturing base, xuzhou produces base to be in construction process. 2008, wave department ascends group annual to achieve sales revenue 11.5 billion yuan, profit total exceeds 1.2 billion yuan, wave department ascends brand value to amount to 16 billion yuan.

Current, wave department is ascended have stuff 20000 people, comprehensive strength ranks Chinese garment industry for years continuously 10 strong. September 2007, be supervised to examine by national quality strategy of famous brand of quarantine total bureau, China advances committee to combine assess to be \” product of Chinese world famous brand \” , make Chinese garment trade first \” world famous brand \” .

President Mr Gao Dekang is the 10th, delegate of National People\’s Congress of 11 whole nations, countrywide model worker, currently hold the post ofbusiness association of the 10th vice-chairman of vice-chairman of federation of Chinese light industry, Chinese clothing association, whole nation hold appoint, department of vice-chairman of federation of Jiangsu province industry and commerce, wave enters town of group president, Changshu Gu Li presses down secretary of Party committee of Kang Bo village. Be awarded early or late \” career of development China dress is special contributive hero \” , \” Chinese youth volunteer is special contributive award \” , \” entrepreneur of Chinese spin exploit \” , \” first Chinese garment industry medal of 10 great meritorious service \” , \” expert of dress of Chinese eider down \” , \” Chinese eider down is taken.

The sew group group leader that holds the position of hill diameter village from 1976 up to now, comrade Gao Dekang with struggling difficultly, the spirit that goes all out in work tenaciously, only the eider down product that the village of 11 sewing machine of 8 family expenses, farmers handles small plant to develop China to precede appears on the market company, a miracle was created on phylogeny of eider down dress.

World famous brand, the whole world is fixed eyes upon. Wave department ascends eider down to take successive be far ahead of sales volume of 14 years of whole nations; Represent Chinese insulated cold wear exclusively 12 years to release popular trend to the world continuously; On congress of productivity of the 14th world, wave department is ascended be judged to be \” 10 macrocosm consequence brands of 2006 China \” reach \” industry of China of 2006 worlds market 10 old brands \” .

Cloth with soft nap takes wave Si Dengyu to have the honor to win Russia Sanket, Mongolia early or late Wulanbatuo international exposition gold prize, regard a country as the ceremony give the national head of state such as Russia, Finnish, Ghana by the Ministry of Foreign Affairs. Wave department is ascended develop actively to internationalization, already with cane of Yi of American Du Bang, Japan faithful wait for powerful powerful combination, develop global market jointly; Become the partner of the international famous brand such as NIKE, BOSS, TOMMY, GAP, ELLE, The North Face. Wave department ascends eider down to take a success to enter the national market such as Japan, United States, Canada, Russia, Switzerland, England. 2008, wave department is ascended obtain Chinese quality to run a field top prize — \” countrywide quality award \” . In the meantime, wave department ascends committee be drivinged by famous brand of federation of Chinese industry economy, China to be recommended jointly it is 16 \” march to world famous brand, the Chinese company that has international competition ability \” (spin garment industry only this one) .

　　 Sturdy confidence seeks progress in growth of crisis middleman and guarantor

Face the financial crisis that grow in intensity, the enterprise should carry a social responsibility more, wave department ascends a group to take the way to deal with a situation sober judgement, in time, adjust pace, take opportunity, maintain an enterprise to last healthy progress, lead an industry break out of an encirclement, accomplish do not cut down the member of persons employed before the crisis ends, do not reduce salary, hard open up expands new scope of operation.

Through 30 old development, had built up the wave department of rich economy actual strength is ascended, take the market to go up to hold sales volume get a good lead 14 years continuously in domestic eider down not only, there also was good base on the international market. Wave department is ascended for many times this year hold phasic analysis to meet, invigorate morale on one hand, unite understanding on the other hand. Everybody thinks consistently: The economic situation this year, saying to wave Si Denglai is a rare development opportunity, it is big to clothing company \” shuffle \” , management not to be pooh-poohed, management the enterprise with lax, inferior product will by expulsive market. If confidence is lost in this period, meet let slip a golden opportunity. 1998 \” Asian finance storm \” , wave department ascends a person still clearly is in eye, but it is wave department records progress 6 years the fastest 6 years of after this, because they seized opportunity. Today, wave department is ascended have answer \” Asian finance storm \” the experience, support that has from the top down and help, will greet the spring that develops more goodly, more quickly.

Wave department ascends a person to say frankly according to the facts: \”Probable this year it is wave department ascends development to face difficulty one year the biggest, challenge is the grimmest, the job that holds an enterprise to develop more quickly smoothly is very formidable. \” when family Gaodekang thinks, the entrepreneur that masters industrial economy people, their wisdom, confidence and responsibility are right overcome this banking crisis to will have tremendous effect, the confidence because of entrepreneur and as, will be revitalized likely and flourish industrial economy, increase effectively current, economy of keep within limits glides. So wave department ascends planned 2009 from tripartite face proceed with: It is to be enriched further \” wave department is ascended \” brand culture connotation. Wave department is ascended is the own brand that has distinguishing feature of our country nation, will farther aggrandizement \” the Chinese nation \” element. 2 it is to be perfected further \” wave department is ascended \” international sells a network. At present wave department is ascended had established in the country such as the United States, Canada, Russia, England specialize in inn, sell a department to ascend the series dress of the brand. 3 it is farther promotion \” wave department is ascended \” content of innovation science and technology, accomplish home of true base oneself upon, whole world of have sth in mind, ascend wave department the international that makes be worthy of the name is famous brand.

　　 Stable obtain employment does not cut down the member of persons employed not to reduce salary in the crisis

Stimulative obtain employment is the one big job that improves the people\’s livelihood not only, also change economic meaning to pulling great. \”Wave department ascends entire staff more than 20000 people of neither one come off sentry duty. \” did not cut down the member of persons employed not only, still increased post setting, other company personnel of the administrator of because of financial crisis come off sentry duty, sale, skilled worker, in inducting an enterprise more as far as possible.

From last year since second half of the year, a lot of companies cut down the member of persons employed in big batch ground, president Gao Dekang thinks, this is an unreasonable direction. When it is difficult that specific period comes up against the enterprise, flow to assure the capital of the enterprise, also dismiss the specialized worker that has actual strength partly, when waiting for company order to come up, these specialized worker had gone to the likelihood pursue other irrelvant estate, the enterprise also cannot find so good worker again, go against the long-term development of the enterprise.

Since New Year, the employee that wave department ascends each to produce base begins to arrive in succession hillock. Come round to look with respect to eye, the rate answering a factory that produces base old stuff each is in 90% above, new employee still is continueing enlarge action, predicting employee number will rise somewhat than in former years. Wave department is ascended will with \” sea Na Baichuan \” bosom, wide Luo Rencai, for the technical force with the great accumulative and solid progress henceforth.

Last year October just a ground of Si Dengsi Hong Ji of practice, at present of employee achieved to hillock rate 100% , offer obtain employment post to even more 10 thousand, on certain level help place government dissolved peasant worker worker to return the predicament of countryside. Up to now, wave department ascended base of 5 big production to solve the obtain employment post of nearly 20 thousand people directly, solve work station secondhand nearly 100 thousand.

　　 Answer to be gotten to be being developed in the crisis leisurely army action

\”Current economic situation forces an enterprise to execute industrial transition, who can seize opportunity, turn it is fast, good to turn, with respect to the active advantageous position that can hold development, new development space is gotten in adversity. \” regard eider down as the industry get army wave department ascends the enterprise to think however, these not only the benefit development at advantage company, and the development that is helpful for industry bibcock enterprise especially. The country is to be in not just to the expectation of spin industry short-term inside the clear improvement that brings gain capacity for spin enterprise, and want base oneself upon the long-term, mainstay business in leading spin industry, content of promotion science and technology, structural adjustment and emphasize a technology upgrading will drive overmatch to exceed strong trend. Wave department enters the action that coordinates besides legislation of sufficient play state, policy guiding, industry outside, enterprise oneself also faces the market, meet a challenge, do strong oneself. Rely on \” wave department is ascended \” brand advantage, adjust industrial structure actively, quicken industrial transition pace, for new hair exhibition period makes good preparation. It is to raise content of product science and technology ceaselessly. 2 it is positive development good marketable quality. 3 it is to adjust manufacturing plan moderately, establish \” the volume falls, pledge tall, price rises \” management train of thought, \” wave department is ascended \” the world famous brand that makes be worthy of the name. 4 it is to advance product transition actively. Wave department is ascended consolidating insulated cold wear while, enlarge a production that Si Dengnan holds and sale actively, high starting point develops an international market. Last year September, wave department ascends men\’s clothing to open brand shop in England. Laid the foundation that be built in the Euramerican and main country such as the United States, Canada, Russia, England and perfects sale network. 5 it is to accelerate an industry to transfer pace. Will manufacturing base You Suna north of progressively Xiang Su, Su Zhong is transferred, the pressure that with alleviating area labour force is not worth Sunade and exorbitant place brings labor cost. 　　

Gao Dekang\’s representing thinks, since \” guild awarded wave department to ascend \’ get army brand \’ title, so \’ get army \’ what is the meaning? It is the company that cannot consider oneself only, the health that should consider a person of the same trade more develops, especially medium and small businesses. To peripheral medium and small businesses drive, be social responsibility is direct reflect, meaning and commonweal cause are euqally major, and the effect is longer. \” the original intention that Gaodekang elaborates him so. In the meantime, he pointed out a person of the same trade \” little younger brother \” soft costal region: What take low class again is coessential spending competition have no way out, cold current comes, what catch a cold above all is the enterprise that does not have poor dissimilation without dimensions, small and complete, product. Must give oneself strong point from play each, \”Escape is coessential product, development innovation product \” , ability answers bigger challenge.

Wave department enters the directest practice is: Do not want one branch alone beautiful, and want to let a hundred flowers blossom, not \” fluctuation sweep the deck \” , share jointly however. Wave department ascends him to center energy to make brand, design, research and development, medium of communication, leave other company upriver business, share jointly \” big cake \” . Wave department records progress 30 come for years, drove the development of the dress group ground of Changshu area not only, and more drove pack, catch knit, the fluctuation such as fabrics, complementary makings, feather and terminal sale swims the development of industrial catenary expands, formed publish the giant industry group that is bibcock with wave department, enhanced the ability of beat back risk. \”Face financial crisis, medium and small businesses also is weak force group, expand the big company with rapidder rate, undertake assistance to medium and small businesses, it is social responsibility is reflected best. \” Heng Jie of Jiang of chairman of Chinese clothing association, the operation that scales to wave department gave height the opinion. 1 2

Face grim economic situation, those who do not hold water \” BBLLUUEE pink is blue \” first time ginseng exhibited CHIC to be taken 2009 200 of smooth rice exhibit, person of the same trade of a lot of Shenzhen is baffling, and Li Fei jumps a gentleman however confidence is full of. \”The more austere hour, dovish to growing burgeoning brand, mean opportunity the more. \” \” the state of mind with many mature brand firm in an attempt to is evasive and austere the competition of hour, give burgeoning brand more market chances instead. \” \” blue group passes pink nearly 3 years adjust, current opportunity is the main chance that inspect and hammers into shape, from which on one hand for we should not miss CHIC2009. From which on one hand for we should not miss CHIC2009..

\”The crisis has how old, business chance has how old \” , face coming CHIC2009, li Fei of president of limited company of dress of blue almirah of Shenzhen city pink jumps a gentleman to repeat this word ceaselessly.

In recent years, company of Shenzhen part clothing survives the environment is increasingly difficult, but Shenzhen the Cenozoic Era female outfit brand \” BBLLUUEE pink is blue \” however a new force suddenly rises. The company does not hold water, already built many 40 straight camp in the whole nation inn joins in with many 180 inn, become Shenzhen to develop one of the fastest female outfit brands in recent years. The Li Fei that once had become college teacher jumps a gentleman is one Wei Ruya\’s businessman.

Face grim economic situation, do not hold water \” BBLLUUEE pink is blue \” first time ginseng exhibited CHIC to be taken 2009 200 of smooth rice exhibit, person of the same trade of a lot of Shenzhen is baffling, and Li Fei jumps a gentleman however confidence is full of. \”The more austere hour, dovish to growing burgeoning brand, mean opportunity the more. \” \” the state of mind with many mature brand firm in an attempt to is evasive and austere the competition of hour, give burgeoning brand more market chances instead. \” \” blue group passes pink nearly 3 years adjust, current opportunity is the main chance that inspect and hammers into shape, from which on one hand for we should not miss CHIC2009. \” — without brave words, dan Lifei jumps each word of the gentleman is full of confidence and enthusiasm.

Although economic big environment makes company of a lot of clothing right more careful 2009, but pink is blue the promotion that still develops one will new year as the brand year: La Zhi name spends pink of sex of efforts of group of promotion product, promotion management, promotion and cohesive affinity, promotion. \”Ginseng exhibit CHIC cannot too utility, enrolling business is sole purpose anything but. To outstanding person of the same trade study, bona fide models him, reveal oneself, exercise oneself, promote bluely for pink year next dozen of solid the first condition. \” CHIC of have the aid of goes against situation promotion brand to become \” BBLLUUEE pink is blue \” the strategy with the mainest 2009 group is decision-making.

\”Learn modestly to the person of the same trade, genuine ground and client communicate. Attend CHIC I did not give market department the too much pressure that enrol business, below such situation, our do one\’s best accomplishs true, intention and sincerity, what always can win a client is trustful. \” \” in light of the information that gets from us, no matter be brand or terminal,appeared 2008 the trend of polarization: One part classics does not live the test of the market toppled, but the good luck in still many clear-eyed brands tackled the crisis. Dress is a necessaries of life after all, the market may be atrophic but go down impossibly. Pink is blue 8 sale trend of Qiu Dong appeared to go against situation bullish circumstance instead in the market with partial intense competition, we judged spring to come quickly. In the winter when we sprout too much may very fast wither, but the good time that accumulates just about in the winter, the accumulation of many somes of nutrient, once spring comes, we are met branch numerous Xie Mao. We are met branch numerous Xie Mao..

\”Colour and multivariate it is the unique competition ability with blue pink. Practice of 3 years, powdery blue product seeks the market fixed position that followed his: It is the ligament of product confluence with colour, the multivariate and concomitant design style on the foundation in flavour of classical and elegant woman. This kind of style not make public but have persistent market pulling force from beginning to end \” . Speak of \” BBLLUUEE pink is blue \” product, li Fei is jumped be full of self-confidence likewise. He ever had done the playwright-director of teacher of 10 years of piano and TV station, compere, the passion that acts on pair of fashionable dress later begins to learn dress to design, managing a representative the dress of nearly 10 brands sells a company. At the beginning of 2006, the Li Fei that fills passion and dream to dress jumps Shenzhen to found \” BBLLUUEE pink is blue \” brand. The person that market of sale of dress of this deep know well holds those who provide dress to design ability concurrently to do poineering work again began to make \” BBLLUUEE pink is blue \” of fashionable dress kingdom itinerary.

Come from some kind of meaning say, \”Love \” it is Chinese underwear industry from prattle learn language, a when walk till independence \” epitome \” . Perhaps, broken interpret her successful password, the underwear brand that can pursue a dream for more opens a brand-new window.

The expression that what makes an underwear brand old keep exceedingly good from beginning to end in the market be?

The answer, condense it seems that in \” the brand is managed \” in 4 words.

Love group steers a boat person Zhang Rongming ever was opposite media such say: \”Love mainland changes rise key, just is held in Yu Jian \’ the brand changes management strategy \’ ; Be based on just about right \’ the brand is managed \’ sturdy belief, the respect such as dilate of the education that love just is designing a group, channel and brand culture promotion make correct and decision-making, hold thereby \’ mainstream vogue culture \’ pass, make one of fashionable brands that force has most in Chinese dress bound very quickly. Make one of fashionable brands that force has most in Chinese dress bound very quickly..

\”Brand \” , \” hold to \” , \” devotional \” … these ablaze vocabularies wrote love in so old footmark, also formed us to think her reason carefully today.

　　 \”Creation beauty, deliver love \” brand viewpoint of value

\”So old, I did a thing only, made underwear. \” the circumstance is made public in, zhang Rongming of love group president such say.

A such underwear that cost make it of more than 10 years of time, you can see easily in a lot of circumstances — she is in sometimes \” SHOPPING 　 MALL \” in implicative confide only beautiful breath; Sometimes extremely use up make public ground to extend in originality space; Sometimes as a certain super model walk, release swaying body appearance…

Nevertheless, no matter she is in how in the space of elegant unsurpassed 1000 change 10 thousand unreal, perhaps most the instant that makes you enchanted, still discover proudly when you — in the chest in your very familiar with sth, she is already silent with you \” close-fitting \” a lot of years.

From a beauty \” exhibit \” , successfully changeover has vendibility for \” commodity \” , this ability is Zhang Rongming so old the glamour that come and wisdom place.

Look in Zhang Rongming, should realize such changeover actually not difficult. The practice of love is: With oneself distinctive and influence of healthy viewpoint of value consumes a group, \”Creation beauty, deliver love \” , have enough and powerful viewpoint of value only, ability has what the brand becomes independent to ponder over force; The viewpoint of value that also has enough health only guides, she just can let consumer generation send the esteem from the heart and faithfulness, succeed thereby ground capture the heart that their be apt to feels changeful.    

Such viewpoint of value, need a feasible system that prop up to try to come true certainly. If express,week of love group vise general manager stands, should let \” client \” become actual \” consumer \” , all sorts of transmission mediums that have originality, and unscramble to the profundity of underwear culture, give at the same time inside wider range gain ground, it is the necessary way that style of an underwear brand runs.

Quite part \” literary flavour \” \” adore fashionable life house \” , it is a kind of expression that love vogue manages.  

Adore fashionable life house advocate the life scene that frame included 6 kinds to differ, lead expression by 6 fashionable brands of love respectively. Besides the 4 sister brand that adores oneself, roll out international more ceremoniously LISECHARMEL of brand of top class underwear of GOTTEX of brand of top class swimsuit and Europe. The auxiliary design of 6 brands is perforative, constitute the adornment pattern of whole of fashionable life house, the affective of some kind of spirit that enhanced people to be represented to brand place from the vision is caught and agree with.   

Have with the flagship store that opens before very big different, house of love vogue life is revealed simply no longer with sale product, strengthened the content that guides consumer control to wearing a concept correctly however. According to adoring chief introduction, such space installs have the aid of, can hint people wants to pay attention to not only in different situation or different environment well explicit decorate, can know style more \” connotation \” the value that matchs with the environment. 1 2

 

Join in VIV&LUL should be had condition 1. Smooth, long-term investment state of mind, not eager for quick success and instant benefit. Be willing to grow together with the brand, share the gain of plentiful and substantial that brand appreciation place brings.
The brand with strong 2. serves consciousness, agree with concept of VIV&LUL childen‘s garments, obedient company consolidates management.
3. likes childen‘s garments, familiar apply chain to run state of course of study, can share management personally (at least before half an year wants full-time participate in store operation) .
4. is familiar with local business environment and consumptive pattern; Have stronger store the carry do exercise of retail management and brand controls capacity.
5. has corresponding capital actual strength; City of provincial capital class 800 thousand above; Ground level city 400 thousand above.  6. Own store of independent business flourishing; City of provincial capital class above of 50 square metre; Ground level city above of 60 square metre (it is accurate) with actual usable floor area.       From sign " VIV&LUL childen‘s garments is concessionary join in contract " these quarter, you will become one of VIV&LUL big family, as the member of VIV&LUL we always must remember well: VIV&LUL and joining in is not an interest between the representative trade, however career partner. What we sell is product itself not only, however brand-new lifestyle. Business concern is not between VIV&LUL and client, however the inheritance of value.

    Perfect brand support system is the basic safeguard that joins in business moves toward a success. Our service system not just backwater is in join in the level, however perforative each detail at running chain. VIV&LUL lets you arrive to join in formally from intent manage, each measure can be experienced strong “ software “ support.

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    20 centuries 80 time, be born in American new York — cosmopolis ground mark — the night of the Manhadu that the Statue of Liberty of natural and graceful, affection confuses, costly the Broadway is beautiful the skyscraper of field, blow on the face is fashionable…

    Dress businessman Mr.Richard Di was created “ RICHINI “ , will “ the design lives “ as “ RICHINI “ the mental origin of the brand, explain a kind

Relaxed, optional, natural, simple, neat, healthy, ideal way of life.

    The bottom entered Chinese market 1994, make one of brands of first selection of man of Chinese metropolitan success.

    RICHIN brand is the typical delegate of American city fashion, it with halfback, vogue, recreational characteristic, map is worn the culture of diversity of new York person is born with what differ

Vivid means. Its design style is very multivariate, be in the place such as scale of colour, design, structure extraordinary, vogue and do not break practical.

    The inspiration that RICHIN brand designs results from the life mode with peculiar new York, peculiar spark vigor, peculiar city flavor, peculiar contemporary rhythm.

    Tenet of RICHIN brand design is some kind of need that “ dress must satisfy people, make the life more simple and easy, increase a few comfortable, luxurious reach endurance.

    Principle of RICHIN brand dress is dress should be had can match replace a gender, due from morning till night, from summer the extensive adaptability to the winter.

    All these are loyal to art savour, favore by white-collar man place.

    Website:

    Elegant deer takes brand of sale seniority second as domestic eider down, all the time since want to exceed department of leading Yang Bo to ascend, but always do not follow to go up, the sale that allows us to review elegant deer history, see a problem go out where? The elegant deer that why serves as the second cannot be hit turn over battle?

    3500 eider down take a company, why can elegant deer show itself?

    Unconscious ox of the tycoon that suckle course of study used 7 years of time, make a trade the 2nd, sales volume is broken through one billion four hundred and ten million and sixty-five thousand four hundred and eight, and the market of eider down dress in garment industry, also an enterprise was used 5 years short time, become eider down to take the 2nd inside the domain from an industry novice — group of Jiangsu elegant deer.

    Founded a village to run dress plant this 1972, use ten sewing machine, rely on to help local clothing company distribute sheet, the state-owned company that is Shanghai does simple acting work, pants of tailor nylon unlined upper garment, every earn money of a few wool to machine cost, through old development, hesitate to press forward all the time, in 80 time initial stage, elegant deer captures jacket blowout type to expand a scope, decisive low buys a batch of slow-moving wollens, produce man jacket, send road of upgrade Hainan Beijing the sale, add classics creation queues up 163 days continuously the miracle of jacket of snap up elegant deer, became Chinese jacket to lead a brand for a time 1993, the market is had rate more than 15% . But arrived 1997, as a result of jacket popularity tide already passed, cause sales volume whole to glide, the enterprise faces breakneck dilemma, below this circumstance, elegant deer has transition again, they discover Chinese eider down takes an industry to presenting high speed to develop level, numerous company still stops in treatment and foreign trade phase merely, design of line of the products is single, if depend on the manufacturing facilities in the past and channel resource, become industry likely to get again army enterprise, the design that takes the lead in be being taken to eider down then and color undertake bold innovation, use the channel resource of original sale jacket, built oneself sale network.

   Inside very short time, fashionable eider down takes elegant Lu Xinying to make work in on the whole nation 10 thousand bit of blossom everywhere, can see the brand shop of elegant deer in the villages and towns of brim of ministry of Chinese and Western even, annual sales volume promotes quickly with the growth range of 30% above, arrived 1999, elegant deer invites “ small swallow “ Zhao Wei regards a brand as spokesman, depend on the glamour with small swallow inapproachable youth, red all over great river north and south, those who help elegant deer brand is famous spend and beautiful praise degree won revolutionary promotion, be in a few years short, year productivity amounted to 20 million (cover) , sell amount 2.1 billion yuan, become eider down to take an industry to grow the fastest company, maintain countrywide amplitude for years the first, sales volume the 2nd, home market is had rate in (Globrand.com)15% above. Eider down of occupational 2004 United States takes 10% market share of the left and right sides, still waited for 16 countries and area success to register to Germany, Spain, France “ elegant deer “ brand, take a company from 3500 eider down in, show itself, make the 2nd brand, of growing speed fast, can calls dress course of study “ Meng Niu “ .

    Baconian what elegant deer group gained success in the past, baconian rise main body is good at seizing market opportunity now, hold the development general trends of garment industry at any time, adjust oneself ceaselessly advocate battalion direction, innovate through persistent product, use former channel and terminal network to regard a sale as platform, not only sell jacket, still sell eider down to take later, shirt, suit, make channel resource gets be usinged adequately, realized oneself distinctive sale mode. But the occurrence as warm winter, already the aggravate that eider down takes industry whole to compete, battle of advertisement battle, price war, sales promotion of as one falls perform, the elegant deer group that has made the second whether make persistent efforts the height with taller ascend?

    Elegant deer, how long to do the second to be done even?

    Mention elegant deer, the industry eldest child that has to raise eider down to take — wave department is ascended, build up and elegant deer are about the same, make the treatment that stick a card for other firm, concern through building extensive classics trade and sale cooperation with foreign clothing company and agency, and take the lead in containing what eider down takes cloth with soft nap to measure a standard to rise from 60%-70% to 90% , support the series move such as the first height of ascend world, lead ceaselessly and model eider down to take development trend, shape the image of the first brand, had made spin trade at present exclusive “ march to world famous brand, the Chinese company that has international competition ability “ , total sales was achieved 2005 6.5 billion! , compare elegant deer full much gave 3 times, of course wave department is ascended develop further to prevent elegant deer, with oneself weathy, begin to throw gigantic endowment, like wine kind terminal is bought outright like the enterprise, sell a department to publish subordinate dress product, specific requirement shopkeeper sells the product of elegant deer no longer, but the eider down that allows to sell other brand is taken, of visible industry old and second contend for had arrived to turn white-hot level.

Since financial crisis, market of Chinese sporting goods head now “ ocean is retreated civilian into “ posture. Foreign motion brand is in China outside pattern of bag, representative is standard all previous test, era is versed in production cost pressure is highlighted. Adidasi, be able to bear or endure gram by the agent “ abandon “ again and again put up the shutters, get tired of in digesting a large number of inventory deal with, be able to bear or endure among them Ke Zaihua shoe kind product and dress product glided 16% the left and right sides.

In adult dress disastrous defeat during, childen‘s garments market however scenery here alone good. Relevant data shows, this year Adidasi, be able to bear or endure performance of market of gram childen‘s garments is driving. Adidasi is northeastern, Hua Dong, medium in May south, northwest area row the first, be able to bear or endure the area ranks Ke Zaidong north, Huadongde the 2nd. Sale outstanding achievement surpasses brands of many professional childen‘s garments. Reporter from be able to bear or endure overcome in-house personage to be in know, be able to bear or endure this year the gram was shut there is a plant oneself in Hua Wei, but still developed new childen‘s garments product line, new rolled out the series of childen‘s garments dress under 1.3 meters of children.

Relevant data shows, to 2010 our country new student be born number will enter fastigium the 4th times, children consumption market is huge, not only brand of foreign professional childen‘s garments marchs market of Chinese childen‘s garments, also infiltrate even enterprise of a few foreign trade with childen‘s garments management means home market. The message says, group of Er of sea of home appliance tycoon also plans to roll out juvenile products brand shop next year.

Look from the price, in how stepping childen‘s garments to be located in surely low end the market, childen‘s garments of 200 yuan of less than is in the majority, adidasi, be able to bear or endure price of gram childen‘s garments is controlled in 300 yuan commonly. Goods shelves is put on, cent listed Adidasi girl, little male series, be able to bear or endure the gram puts goods basically according to age interval. Come although the consumer of childen‘s garments of choose and buy is not much, but clinch a deal the volume is very high however.

The salesperson weighs Adidasi, athletic childen‘s garments basically is not hit fold, children‘s footwear of complete set childen‘s garments can be bought 1000 yuan, a lot of clients regard give sb a present as commodity. “More than adult outfit petty gain, it is old brand, can accept on give sb a present or price of for private use. “ two couples that choosing childen‘s garments represent.

Relevant expert expresses, structure of market of domestic childen‘s garments is domestic and international brand takes an in part each at present. In the 50% markets share that the manufacturer inside its China owns, only 30% own a brand, 70% be in without brand condition.

Compete to be encircled to childen‘s garments from kit domain to brand of native land motion, commission chief expresses major of childen‘s garments of Chinese clothing association, childen‘s garments market grows the place that a lot of remain to perfect, this entered childen‘s garments market to offer a chance for sprotswear.

The A Di Da Sihe that once brought infinite profit for the agent is able to bear or endure gram, became nowadays “ bottle pulling oil “ .

The annual report that the near future publishs continuously shows, adidasi the sale outstanding achievement this year appears to glide considerably continuously, and get of its be a burden on 100 beautiful and Da Funi resolutely made resolutelyingly “ backtrack “ act.

　 Go and now

Shut 21 representatives point of sales

On the business street with famous Shenyang, numerous A Di Da Sihe is able to bear or endure gram flagship store is very eye-catching, and there still is A Di in the market that does not cross 100 meters in be apart Da Sihe is able to bear or endure the shop that overcomes a setting.

Actually, this kind of phenomenon is in countrywide each district is very general. Because, be brand shop of two when open face-to-face same brands also is not same home agent likely very.

In Shenyang, wait to spread all over ave lane already with city of the athletic market that all sorts of sale configuration appear, motion. According to media coverage, only roc the street in amounting to athletic city to be in sets street of 4 motion city, Taiyuan to set 5 motion wall, and the bazaar shop that its set in bazaar is amount more get more breathtaking.

“Profit of acting movement merchandise is rich and generous, especially A Di Da Sihe is able to bear or endure gram. “ the personage inside course of study speaks an account, come nearly 3 years, the sale of Shenyang motion commodity promotes every year somewhat, and the two old brands of be worthy of “ Adidasi “ and “ be able to bear or endure gram “ more a ready source of money is called inside course of study.

However, circumstance happening is choppy.

Announcement of 100 beautiful outstanding achievement shows, 2009 first half of the year, of 100 beautiful representatives be able to bear or endure income is gram and Adidasi 3.32 billion yuan, with photograph of the corresponding period was compared 2008, grow 2.5 ％ compared to the same period only, of rapid still last year dilate 100 beautiful act the role of shop at shutting 346 kit first half of the year this year, among them 304 are shop of second line brand.

Half annals shows Da Funi, up to on June 30, 21 him representatives shut inside half an year of the Ni that amount to Fu “ Adidasi “ point of sales, the plan is shut inside this year all “ be able to bear or endure gram “ .

Arrived the 3rd quarter, a Di amounts to Si Benji battalion to carry profit dropped 29 ％ , sale reduces 7 ％ compared to the same period. With this year the first, 2 quarters photograph is compared, achieve fall the most greatly.

　　 Without finished earnest wish

Value of commodity of the keep long in stock after the Olympic Games is amounted to 1 billion

Can become Olympic Games partner, market of things of Yo of the polity in letting Adidasiru wish to be become with the advantage of 1 ％ the first brand. But, dazzling the inventory difficult problem after passing makes a person be anxious more it seems that.

According to media coverage, before this year April, all belts that print as the Adidasi of sponsor of 2008 Beijing Olympic Games the commodity that the Olympic Games indicates expires entirely.

And before this, it is too good to anticipate as a result of a lot of agencies, take money wantonly before the Olympic Games. But the hot sale of the sporting goods did not occur as scheduled, the stock that causes agency is serious. A report that comes from tripartite shows, the Adidasi after the Olympic Games passes already was as high as 1 billion yuan in the commodity value of countrywide keep long in stock, a lot of inventory were not digested up to now.

“A Di Da Sihe is able to bear or endure the gram is futures is made, ahead of schedule half an year orders goods, COD. “ the Hunan dealer of an Adidasi shows publicly to media, because not be,be purchased according to effective market demand, caboodle of goods of a lot of keep long in stock is in storehouse, bring about capital to be occupied to press. To clear inventory, each district agency is in low sales promotion.

2008 end, shenyang some bazaar, adidasi is classical design conch head first full-court is even valence 380 yuan, be able to bear or endure the gram lies fallow partly the shoe makes work only 290 yuan.

Before before long, some bazaar loses Shenyang one became Adidasi to hit fold, all corners of the country of 380 yuan conch head emersion, a lot of athletic dress discounts innovate again low — 3 fold. Meanwhile, be able to bear or endure the gram also is undertaking hitting folding selling.

But what Adidasi does not hope this.

“A Di Da Sihe is able to bear or endure the gram appears not so stood high above the masses. “ the faithful vermicelli made from bean starch that citizen rash is athletic brand, once flower of series of a pair of Nash dropped him nearly 1000 yuan, because wait for less than hitting to fold that one day at all,be. “It is catch great red-letter day, hit at most 5 fold, where resembling is so frequent now. Where resembling is so frequent now..

White-collar Lv mirrors the 2005 Adibei since snow memory housing head is deep feeling very, high price invites her what just had a job too inferior to bear comparison. Now although cost price did not go up, “But spent 2 many months,can hit 8 fold, at a draught petty gain is sharp 200 yuan, who is still bought valence shoe ah? Who is still bought valence shoe ah??

　 Industry or reshuffle

Do not have a law to provide higher profit space

Although 100 beautiful He Dafu Ni contracts of purpose battlefront, but the meaning is disparate however.

“Da Funi is to want to leave thoroughly the representative of athletic brand, dedicated at developing its female shoe business. “ Ma Gang ever made public athletic brand agent to be analysed to media, show according to annals, company of Da Funi of second half of the year still will add 122 “ Da Funi “ reach 139 “ shoe ark “ point of sales. And 100 beautiful because the development rate of early days is too rapid,be, the hope uses this paragraph of time, do to channel and retail ability optimize further. Second half of the year is the crucial time place of growth, concentrate advantage resource more be helpful for promoting a brand.

Anyway, the industry of athletic brand shuffles already peep clue. “After the Olympic Games, each motion brand has pressure of a few inventory more or less. “ the personage inside course of study thinks, last plus the influence of financial crisis, old money was not digested, new money sells do not move, whole industry is begged for be more than, athletic brand has begun to be in decline process, and arrive very likely continuously after 2010. Plus Li Ning, how to step and of brand of motion of numerous home second line cheap and fine moved deeply the heart of consumer, as time passes changed trade supply demand relations.

According to media coverage, real worry is able to bear or endure of gram and Adidasi, not be to pile the inventory in agency storehouse now, however of channel business gradually “ make big “ . The immediate result that channel brings centrally will be, a Di Da Sihe is able to bear or endure the distribute channel of the gram, wait for a brand with Li Ning gradually coessential change, and they do not have method to provide more expensive than domestic movement brand profit space to agency again.

Public data shows, in home, the sale network of brand of native land motion develops pace to move apparently quickly at international brand. Up to last year, li Ning owns 6917 doors store in Chinese inland, add store of on 1000 doors one year completely. And Adidasi increased many 300 one year only last year in inn of Chinese straight battalion.

Meanwhile, the factory discount store that sponsors by Li Ning is thorough popular feeling more. “We besides digestive inventory, also be to give company steam again fund. “ chief is satisfactory very to shop store related Li Ning company, say its sale wants shop of price of ambitious Yu Zheng. And had been in each brand develop rapid.

In fact, on sale mode, through the expert inside numerous course of study the analysis on media is summed up, can see basically, international brand, be in charge of design of research and development, brand management only, production, retail wait for link in succession outside bag. Domestic brand is from product research and development design, raw material is purchased, production is made and retail etc is an organic whole. Whole journey participates in industrial catenary each link, with respect to the profit that can get on industrial catenary each link, raise the gain level of the company thereby.

“At present A Di amounts to Shenyang this total door inn is counted and did not decrease. “ in-house personage discloses Adidasi, although because decorate,have ministry branch side,wait for reset practice, but did not remove ark phenomenon. As to make the issue that snaps number increase, this personage indicates approval, but the explanation is firm normal activity only. “The discount is more of course had been jumped over. “ consumer Zhou Xiaowan thinks, whether does athletic brand shuffle she does not care. But if be from this and caused big range hits folding is love to see and hear, to consumer, the discount is the most substantial.