Answer financial crisis, next month of fine Li poem rolls out underwear culture beautiful make one\’s rounds to extend market of deep ploughing sale in domestic market in the whole nation.
\”Hundred years old store \” have two big crucial factors: It is a concept, 2 it is quality. Rational reads aloud ability to have quality, have quality ability outspread culture, literate ability accomplishs hundred years old store. \”An industry does not survive without culture connotation, factory of only do manual work does not make a brand, vitality will be short half; Do a brand not to do culture, can shorten again half. Can shorten again half..
The 10 or 20 days following Lunar New Year\’s Day just passed, of underwear of fine Li poem steer a boat person He Baijiang is busy left, the issue that for garment of whole 2009 country with subordinate big round of drinks postpones intensifies getting together. According to the plan, begin from March, jia Lishi will be in each are big the city stages show of large underwear culture, need the market to undertake spade husbandry internally. This will be when after lying between 8 years, the 2nd vast and mighty countrywide underwear make one\’s rounds exhibits Jia Lishi.
Leading giant underwear model team, underwear the performance moves public stage, and show of initiate underwear true person makes illicit close take forward stand, it is He Baijiang. He initiated domestic beginning.
He Baijiang, poem of Guangdong fine Li (international) take those who hold limited company to steer a boat person, management move is in the whole nation\’s famous underwear is regnal. And it is before 1995, he Baijiang still does the thing that 8 bamboo pole make move and female underwear do not wear: Management hardware archives; Turn later factory of battalion fur clothing.
A does poineering work
Chat to give underwear to dream greatly a little
Mention the original intention that does poineering work in those days, he Baijiang says to actually this is accidental. Early 1995 early spring, he Baijiang and friend drink tea in guesthouse of Guangzhou white swan, underwear of pace of topic refer salt, the friend sighs with emotion, saline pace underwear did 16 years, but did 16 years or progress without what, still stick a card in side others, why cannot make oneself brand?
This friend is analysed, this among them the most primary reason lacks culture to inside information namely, think underwear is clothings of illicit close sex at the same time, do again beautifully also won\’t somebody is admired, won\’t think of to be able to earn what big money more, \”Underwear economy \” this concept is blank almost to the saline pace person at that time. The underwear at that time is with the ground booth goods is given priority to mostly, an underwear work laboriously is done, can earn profit of money of a yuan of a few wool only, and all is artificial cost, do not talk to go up at all connotation of what underwear culture.
The friend\’s analysis churned of He Baijiang \” business muscle \” , the He Baijiang that knows nothing about female underwear begins to pay close attention to underwear. Subsequently, he in home each big underwear market undertakes the market studies. Before long, he makes judgement: The field is made in underwear must element of infuse China culture, the culture that blends with Chinese and Western makes underwear brand, protruding shows the culture value of underwear brand, underwear of pace yielding salt blends in vivid culture element, deduce a kind of vogue, advanced culture.
Then, he Baijiang, Luo Shunxing\’s couple begins to prepare to construct underwear enterprise, and at establishing underwear of Jia Lishi of pace of Nanhai city salt in June in those days industrial limited company. In the small factory building that is less than 300 square metre only, many 40 employee relies on a car of many 30 garment, automation line to begin simple production. The 2nd year, two people begin the way with sortie and different other people: Bypass \” 3 will fill \” mode, founded to belong to brand of oneself Jia Lishi, Diane, begin to work for oneself truly.
Infuse culture leads underwear tide
In developing a process subsequently, underwear kingdom of He Baijiang shows high speed to develop posture all the time, his collect talent of elite of a batch of industries, the culture element that accumulates oneself for years blends in underwear product in, of high starting point roll out \” Jia Lishi \” , \” Diane \” and \” be jealous of \” brand of 3 big underwear, among them the fist product of Jia Lishi brand \” 9801 \” the series design with type of Oriental girl lady, lead tide, complete China of the fashionable after rolling out; 2001, diane brand rolls out the market ceremoniously with mature, high figure, company exclusive whole course is sponsorred \” contest of model of Diane world elite \” , raise a brand effectively famous spend and beautiful praise degree; Of the same age, take the lead in rolling out show of underwear shopwindow true person to reveal inside the industry, resounding whole underwear bound.
2000, he Baijiang, Luo Shunxing\’s couple invites Hong Kong underwear to design plate making division with be as high as yearly salary of 1.2 million Hongkong dollar, designing in those days \” 2004 \” design goes with what distinctive, comfortable design led whole industry situation, and this created industry sheet taste sales volume the first, each underwear manufacturer borroweds in succession be modelled on.
To strengthen with this locality consumer interactive, extend underwear culture, jia Lishi and Fosan city the Women\’s Federation were held jointly 2000 \” 38 \” section activity, allow the beauty that many 4000 female brethren experiences the spot to wear underwear of An Na brand personally and style, popularize company culture, brand.
\”Insert willow purposely \” after scoring huge success, he Baijiang\’s couple makes bold move: Underwear troupe was begun inside countrywide limits 2001. He Baijiang\’s couple this one breathtaking move, another beginning was initiated in underwear industry. He Baijiang says, mobile make one\’s rounds performs the assemble of place relations with people that goes to to move at that time, crowded move watchs people vie with each other underwear show is performed, people feels special novelty to fashionable underwear performance, also experience the bold, innovation of Guangdong underwear home. 2005, to promote an enterprise integrated image better, jia Lishi invites Fan Bingbing of red star of movie and TV to be its \” Jia Lishi \” the brand holds the position of figure spokesman.
Act to underwear make one\’s rounds in consumer exhibit during feeling fancy, the National People\’s Congress that He Baijiang\’s act allows trade of all attention underwear again is was startled. He invited foreign professional model to make show of shopwindow true person inside store of saline pace flagship, use deliver goods of car of Lao Silai Si Haohua to come… bold move of Jia Lishi, caused underwear bound again resounding, make was located in thoroughfare of saline pace traffic to be jammed badly by car, stream of people that day.
Afore-mentioned a variety of, look in He Baijiang, its nucleus psychology reads aloud even if: For the element of culture of China of traditional underwear infuse. These Chinese elements resemble commodity label, brand decided the character of commodity and taste. \”So, cannot the manufacturing industry that makes underwear regard a tradition, and need is done with new concept, new connotation. \” why 栢 says by force, only culture just is represented long, long ability has future.
In He Baijiang eye, make \” hundred years old store \” have two big crucial factors: It is a concept, 2 it is quality. Rational reads aloud ability to have quality, have quality ability outspread culture, literate ability accomplishs hundred years old store. He says: \”An industry does not survive without culture connotation, factory of only do manual work does not make a brand, vitality will be short half; Do a brand not to do culture, can shorten again half. \” 1 2