As a result of the influence of financial crisis, a Di of tycoon of world sports industry amounts to ability of Si Ying advantage nearly a few quarters drop continuously. Because the sale of things of the exercise below the banner owes beautiful,in the money of the 3rd quarter that shows at the beginning of this month the newspaper shows, the 3rd quarter of this company realizes net profit to be 213 million euro only, go backwards compared to the same period nearly 3 into. To turn round this at an early date one declining tendency is mixed extend management domain, adidasi delivers the view gradually to increasingly flourishingly open market, announced recently will be in 400 Europe at rolling out a series of price to the market 2010 (aggregate 595 dollars) garment of professional mountain-climbing assault, desire current and outdoors dress gets race to control army person the stable market share of The North Face. Because look outdoors in Adidasi,the growth rate of consumptive market wants the sports market of far outclass tradition.
Adidasi Rolf Reinscht of controller of open whole world is accepting the group when the phone is interviewed, express, the 2nd big sporting goods of this world produces business to make a target want to become dress of alleged function sex to be gotten mediumly before 2015 army brand, “Adidasi should make the 10 old brands of open trade. “ but he rejects divulge to more plans in detail and provide relevant data.
According to the report of association of European outdoors industry, the sales volume amplitude of outdoors dress of 2009 year Europe will be 0.7 % , it is greatly good that market performance wants the sporting goods market that glides at lasting. Character of high intersected market is told to Adidasi have very big appeal. Current, the biggest dress produces the whole world Shang Weifu group (VF Corp. , ) The North Face of banner inferior card makes the whole world with year of sale of 2.74 billion dollar this 59 billion dollar is outdoors the leader in the industry.
“Adidasi returns a lot of professional brands that lag behind within this industry at present, but it has begun the operation. “ Andreas Bartmann of presiding apparitor of company of Globetrotter of the biggest shopkeeper represents European outdoors industry. Headquarters is located in German hamburger 08 money year the series of outdoors and pedestrian shoe that the Globetrotter company that turnover amounts to 205 million dollar plans to will begin to sell Adidasi to roll out in next year.
The weight of series of Terrex assault garment that Adidasi will roll out in next year spring is 325 grams only, applied Adidasi‘s peculiar FORMOTION technology to use fabrics of Gore PRO SHELL to be made, the high mountain that is a major measures assault garment gently, height above sea level can arrive at more than meters 6000 high mountain.
Company of The North Face
This Germany company did not offer his the sale data of outdoors dress, just say in before 2009 3 quarters sale of its outdoors dress share still carries growth trend, although integral sale drops 3.7 % . Power rich group is in on the month ever released data to say to be below current exchange rate, income of finance of the 3rd quarter grows The North Face 10 % , and consulting to fall with the standard, vans of brand of below its group division another sports goes up only 4 % . 1 2