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 DEVINO brand group, depend on world advanced culture and fine art, the fashionable industry with back active whole world, devote oneself to the development of distinctive culture style concept, offer the life high-quality goods of originality value, with business affairs recreational fashionable dress gives priority to the relevant series product of body, form the industrial dominant position that is whole in carry of dress design, battalion, sale, creat the fortune brand that leads a century.
    DEVINO uses the pattern of concessionary chain business with the most successful whole world, combine trend of international dress trend, all combines the high-end resource that sale of fashionable originality, vision, brand spreads; Come for years with remarkable management experience, xin Rui designs a concept, delicate product quality, the management actual strength such as advanced service system, achieve the favorable beneficial result of global market. Company of Hong Kong of accredit of headquarters of DEVINO whole world is in charge of the battalion carry of chinese mainland market, because answer the good good luck of the market, for numerous join in career associate realizes fortune double a surname and provide whole journey support, drive grow in the round!
    The success of DEVINO career comes from the elite at numerous and yearning fashionable culture and brand originality people participate in jointly, welcome have a common goal the close associate that you become Chinese area to fight side-by-side! Creat legend, achievement dream.

  Pursue grade and style, angle vogue and tide, expression hides Yu Nan is opposite in sexual heart beautiful desire, grade urbanite is unripe, coloured of pursuit individual character lives, deduce fashionable and artistic life!
DEVINO FASHIONBrand archives
Brand name: DEVINO
Chinese translated term: Diweinuo
Brand source ground: Italy
Brand type: Fashionable dress of high-end man business affairs
Age fixed position: 30~40 year old personage of high-end business affairs
Brand fixed position: Brand of adviser of image of international business affairs
Brand style: New fighting spirit of grade of high end of figure of global thought international is temperamental
Brand mission: Offer the life culture of global value for the client
The brand wishs scene: Become the participator of mental value and social mission!
Commodity limits: Bag of dress series and shoe cap, box, skin is provided, adorn article etc
Management passageway: Bazaar only shop of hall, shop, brand shop, network

DEVINO FASHIONBrand overview
    The old practice that DEVINO begins by human life culture, a causes because of the dream legend brand. DEVINO realizes the way that dreamy brand creats in the fashionable process of vast; The artistic element such as painterly, film, music was blended in in designing a style, the dress that draws lessons from contemporary west conveys skill, the soul of culture of perfect union world, created the brand of fashionable dress of advanced business affairs of internationalization. With delicate creat the spirit of ideal product is leading new style all the time, because have these culture cells that Hengjiu precipitates,be, let DEVINO be in queasy and capricious fashionable circle, static escape sends the cacique temperament with filar immortal and classical silk. DEVINO is holding to fashionable spirit from beginning to end, in the meantime, also make with new deduction brand and when all is entered. Future, DEVINO will be mixed countless style are companionate people the summit summit force that trains dress domain.

    DEVINO has been dress not just, more the artwork that regards as like people place. The product arrives from the design make, every link all without exception is condensing the painstaking effort of fashionable dress Great Master, their delicate sculpture dress with treating artwork, its sublimate is art. DEVINO values the amount of quality and rather than of the product, appear in this the times with consummate utility, persistent the quality at the product is superior, hold to a brand to breathe because of the United States, art is revealed because of fashionable dress. Its product is simple and concise, group of one if consumption advocates individual character forthright and sincere is natural, be full of passion and elegant and easy, not the intellectual personage of job make public not needs any compose to act the role of, can reflect attitude of distinctive high grade life completely, casual dissipation is worn aristocratic style, outstanding at blatant fashionable tide.
    We stand in the tide passageway of the century, it is the history of 20 centuries and chiliad and culture after one\’s death. As beside of days engrave momently elapse, in the memory that the die out of ground of historical every little bit in the past enters human happiness. The commutation of quality of a material of romantic lubricious harmonic softness is abstracted the fashionable brand image like the word, bring back sweet memory and parting dream.
    DEVINO is in the evolution of global life thought, the brand is in casual a fashionable domain that penetrated the world. Advance in all previous times in, tradition and contemporary, classical with tide countless collision encounter. By the chord photograph Yue that touchs a dream to cause, make the destiny symphony of this because of the dream compose resonant. In European history art culture edification leaves the brand drive that grow, asing if is high, celebrated and missish gent, having gentle, wisdom, polite scholar bearing, the or lukewarm article, biting, fantast character and morals that is full of passion, low-key creed photograph agrees, the charm that perhaps this is chosen by the history with respect to DEVINO and gives is in so formerly. To future we have a lot of tentative ideas, but without doubt, the inheritance of outstanding civilization is the Eden of brand life career, here a lot of dreams and tentative idea will continue to come true.

    Recently, lanbojini inn of concept of Motor Corporation vogue a Yu Luosha Ji is suburban luxurious shopping centers is royal practice, motor Corporation chairman holds Lanbojini concurrently presiding apparitor · of history emperor article Mr Wenkeerman (Mr. Stephan Winkelmann) and numerous client, honoured guest and Lanbojini are in charge of arrive inn high to send congratulate.

Lanbojini is fashionable dress shop rings down the curtain American los angeles

Lanbojini Motor Corporation whole world inn of the 2nd fashionable idea Yu Luosha Ji is royal practice.

This is afterwards will be in November after the first concept inn of practice of center of boreal capital trade, the whole world that Lanbojini offerred 2009 inn of the 2nd fashionable idea. Inn location chooses company general to be mixed in Beijing los angeles basically is to stem from strategical Beijing of consideration – – is one of markets with global the rapiddest development, and south California is Lanbojini all the time since one of the mainest sale area.

Wenkeerman expresses: \”Lanbojini is opened in los angeles the drive that the brand dilate strategy that fashionable idea inn proves to we are extended to high-end product further took luxurious racing bike. Lanbojini is fashionable what the concept of series and every Lanbojini exceed class racing bike is idiosyncratic and complete consistent: Dinkum, extreme, inappropriate assist. Fashionable idea inn reflected Lanbojini this kind of culture, make client can place oneself at alone attractive exalted world. Make client can place oneself at alone attractive exalted world..

On practice celebration, nearly 30 Lanbojini car advocate the Shengmonika that reachs their Lanbojini to love a car to assemble in California, attend to drive exaltedly activity. Attend this activity still have Lanbojini numerous tall canal, include Wenkeerman, before he leads a motorcade, will congratulate Lanbojini the practice celebration of fashionable idea inn.

The Lanbojini that is located in zone of luxury of Westfield Topanga high-grade shopping centers is fashionable notional inn, will sell classical fashionable allusion stores series goods, include man, lady and articles for use of teenage the four seasons. The Italian fashionable high-quality goods that these products include to be made meticulously and elegant Italian skin, include cap, shoe, portfolio to wait, and the T-shirt unlined upper garment that Yin Youlan Bo Jini indicates, jersey and fittings. These commodity are Lanbojini not only car advocate the quantity is made personally, the demand of the luxury customer that also can satisfy those to value character, design and elegant design at the same time.

Los angeles Lanbojini is fashionable notional inn is managed by the Tony Schwartz of Auto Gallery and Harrison Gray and manage through Westfield Topanga.

2009, luxury market face draws near 6 years to ebb in the round first, be considered as luxury company generally one year the hardest. Global luxury demand is mixed as economic shrink the market is turbulent and decrease apparently, luxury market appears a many new development posture, this forecasted the market trend 2010 to provide imaginary space for us.

　　 Year keyword: The crisis

　A few jubilate a few anxious

No less than anticipates in that way, financial crisis brought very big impact to fashionable luxury industry. Whole world of make a comprehensive view, the luxury group Lu Weiming with the biggest France highs (LVMH) profit drops, kelisiting Lakeluwa (Christian Lacroix) suspend payment, germany wave of · of introduced from the northern and western nationalities or from abroad dagger of brand of luxury of two big heavyweight person (Hugo Boss) enlarges deficit, aisikada (Escada) group applies for to go bankrupt protection. Fan Saizhe of Italian fashionable tycoon (Gianni Versace) , a certain number of door store that also closed its to be in Japan, appetent and progressively cut the market space that its are in Japan. In the meantime, pulada (Prada) , sweet Nai (Chanel) announces to cut down the member of persons employed to be become, gu Chi (the Luo Lan of emperor of Yi husband · with subordinate Gucci) (Yves Saint Lauret) and Alexander · Mai Kun (the door store that Alexander McQueen) closed his to wait for a few main markets in Japan and Russia. Lu Weiming highs (beautiful jade of a place of strategic importance of card of inferior of LVMH) group division (Celine) , realize cost to control through adding new store no longer. Extravagant industry is experiencing the frightening dream that never has had, turnover, profit margin drops, reduce expenditure, cut down the member of persons employed, be heavily in debt, be close to going bankrupt the brim, buy sell, reshuffle…

Although the crisis is heavy, but a favourable turn also emerge as the times require. The findings report when entering Chinese market according to Priestess NYC of fashionable dress brand shows, \”China has 360 thousand millionaire, they cost 6.5 billion dollar every year on luxury market. \” China\’s strongest in global luxury market already was made under financial crisis fulcrum. Each big luxury group reachs shopkeeper, begin what increase pair of China markets in succession to put in strength, american shellfish favour seeks advice from a research that the company publishs to point out, this year global new-blown in 300 luxury inn, having 15% is to leave be in China, 25% in Asian other country, traditional western market is occupied only 15% .

Besides the reason of financial crisis, consumptive ability of the Chinese is ceaseless \” leap up rises \” , also let these extravagant brands look at with new eyes. They begin this to pay close attention to Chinese market \” big cake \” , holding in the arms search \” new outlet \” determination adds speed to enter Chinese market.

End in December 2009, world luxury association releases year of 2009~2010 whole world report first: The 8.6 billion dollar of month of? of patch up of Yan Shan of phlogistic Du of useless  of Lian of discharge  Fu harding iron is added to 9.4 billion dollar, have in the whole world rate for 27.5% , rose 3 percent. 2009, china forces continuously first Japan, reside world luxury the United States, firmly to consume big country more than runner-up throne, through the ablution of global banking crisis, china had proved its driving consumption actual strength to world luxury market, and the Japanese luxury market that is in market saturation condition all the time, already large quantities of international luxury companies drop the focal point 2010 to Chinese market. According to expert analysis, below the case that in market of luxury of world each country sale share drops and manages, chinese luxury market still is behaved it is ascendant trend, after predicting 5 years, chinese luxury market will reach the global share of above of 14.6 billion dollar, the likelihood holds the summit of global luxury expenditure, more and more international luxury companies had begun in succession market of China of race to control, chinese certainly will becomes the luxury trade with the largest whole world and consumptive center.

　　 Comment on: These look hopeful economic data to did not let consumer follow international luxury industry hopeful rise, there is cautious attitude as before when they are consumed, also more deal with concrete matters relating to work, spends money like water to seek name tagvisiting card person is a lot of less. The gigantic about-face of consumer psychology and behavior means, generation came when an adumbrative new spending — consumer is on consumable brand merchandise, general deal with concrete matters relating to work, have certain susceptibility to the price, also more pursuit sex price compares expensive brand product.

　　 Year keyword: Cross a boundary

　　The brand of deal with concrete matters relating to work is politic

It is under financial crisis, the it is cheaper to buy intent to be able to change direction gradually brand of consumer, consequently luxury company can is immersed in improve market share and the condition of be in a dilemma that maintain brand image. International luxury company wants to seek \” outlet \” , still must show \” close civilian \” the manner just can be bought by sensible with each passing day consumer odd. Yao thinks in those days Zara in Beijing world trade day rank set up shop, cause pilgrimage of countless fashionable white-collars temporarily, h&M is in Shanghai firm set up shop at the beginning of, also was to swarm sundry vogue to amount to a person. Apparent, the brand of fast fashionable par such as similar Zara, H&M, MNG, already became fashionable crowd to take the central issue of tide quickly.

Instantly, regard luxury of a gleam of as the card, \”Cross a boundary \” already became most the brand of deal with concrete matters relating to work is politic. From Carl Lagefeierde (Karl Lagerfeld) takes the lead in with advanced hand-me-down " eyesore " H&M cooperates, innovation goes " Karl Lagerfeld For H&M " series, to in recent years plain long Bao Ling (Comme Des Garcons) , Shan Benyao manages (Yohji Yamamoto) and Gao Qiao aegis (many fashionable dress brands such as Under Cover) had been rolled out with Kuang Wei (the canvas shoes that Converse All Star) is design chief source; Enlighten abstruse (Dior) super big shop sign adds the athletic element such as stripe, drape ceaselessly, roll out these phenomena such as golf series dress to see not hard even, today, each corners of alive bound are filling the form that has crossing a boundary with fashionable name.

Look from commercial angle, crossing a boundary is the plan of close civil administration of luxury brand undoubtedly, envelop in financial crisis below, the figure that luxury brand stands high above the masses for him change, the color with more recipient masses is added in the design, move for instance or street element, good let more person accept a design, buy a design.

And from the point of pragmatical angle, stylist sets out from functional sex, let once notional fashionable dress more reality of press close to. From the point of respect of clothing fabrics development, also stylist goes after high-tech fabrics truly. The model is represented even if install Puliao Amani (Emporio Armani) , news briefing of Chunxia men\’s clothing served as with the men\’s clothing of high-tech fabrics 2010 press an axis, advanced feeling was full of in vigor. Besides Amani, the Yin Kalayang that await a place of strategic importance (Hussein Chalayan) or it is Parisian old and well-known family (Balenciaga) is the person above average that applies high-tech fabrics. Stylist people the attention that collective returns to pair of high-tech fabrics, because,very old rate is innovation and changing just is the breakthrough drop with the biggest design of high the latest fashion.

Taste the consequence of card or top class stylist through the luxury of an everybody prostrate, will let more person know his, the design concept that also lets oneself comes out through newest fashionable element expression. No matter be from commercial angle, still look from dress craft angle, this one is allied, it is successful undoubtedly.

　 Comment on: Fine number these is very happy with it \” cross a boundary \” example, you can say these brand operation trader not attend to one\’s proper works or duties, also can say their sword goes slant sharp edge. No matter be to be based on \” be of a kind \” let these brands or stylist goes finally, the self-identity feeling that still insides information to bilateral culture, history lets a brand between awake photograph cherish, the culture between the brand is permeated is the final result that they think to go after undoubtedly. Cooperate through crossing a boundary, derive new brand culture, lead a new fashionable trend. Below not hopeful economy environment, this \” double win \” beautiful storm, can yet be regarded as is lifted wisely.