Li Ning plans brand of Chinese sporting goods to opened the first retailing shop besides Asian market in the United States January. A high level of company expresses, this action meaning is trying water, because the purpose of the company is,make inside 10 years become an international well-known trademark.
Li Ning brand includes to be able to bear or endure in the main competitor of chinese mainland gram and Adidasi. When presiding apparitor Zhang Zhiyong accepts a road to show a special report, say to express, li Ning plans to strap the Portland city with ridge state most population to open retailing shop of first United States in American Russia, the company has set center of product research and development in place.
Li Ning brand by before champion Li Ning accuses Olympic Games gymnastics. He once ignited holy fire on opening ceremony of Beijing Olympic Games. The company all has a retailing shop in Hong Kong and Singapore, plan the badminton between 70-100 is opened in southeast Asia before the bottom this year special inn.
Zhang Zhiyong expresses, “We have center of research and development in Portland city, this supplies chain from ours very close “ . He still states the United States will be the one big market of the company, arrive from 2014 especially during the Five-Year Plan 2018.
Annals of arrow of Li Ning brand makes the whole world to 2018 one of brands of 5 general Yo, at the appointed time the income of 20 ％ above will come from overseas market.
Zhang Zhiyong expresses, what Li Ning brand is in the United States is famous degree not tall, accordingly the object meaning of set up shop is in “ try water “ .
Li Ning shows fortune to move things to be given priority to with basketball, badminton and ping-pong, the company plans to carry oneself product or buy wait to means grows quickly and develop overseas market share.
Zhang Zhiyong expresses, “Two roads are actually OK, the word that buys has particular amalgamative risk, but opposite also ground is faster. . . We believe equipment market still has an opportunity. We believe equipment market still has an opportunity..
Zhang Zhiyong did not divulge the company wants to buy which sort model sports equipment assets, but he expresses to have “ Oriental element “ athletic fashionable dress will be a company with “ too extremely “ first product that the theme rolls out in American market.
Gao Ying rate lasts
The city of Li Ning company is filled with rate reside all the time do not fall high, it is 22 times what forecasted income 2010. Under photograph comparing, how its competitor steps is 19 times, chinese tendercy is 17 times. Lesser competitor is special the city of the pace is filled with leading is 10.8 times what forecasted income 2010, 361 degrees are 7.8 times.
Analyst of a few economy is filled with because of city rate is high and it is Li Ning‘s grade surely “ hold “ , think its future grows to already was mirrorred somewhat on share price more or less. But Zhang Zhiyong offers different view to this however.
He expresses, “I believe our growth will continue is an industry in highest “ . He once anticipated sports equipment market of China will rise 16 ％ 2010 before this, and the growth of Li Ning brand will anticipate this more than.
Zhang Zhiyong expresses to anticipate the retail growth of chinese mainland will occupy the 60 ％ of company income to control, because the company is in Beijing to open new store, compete directly with abroad brand.
Although Li Ning is in,market share of China and international brand differ not far, but there still is very large space however in brand value respect, because this China company is current,this is still relatively confine is in China, this also is the reason that Li Ning hopes “ walks along “ actively.
By the beginning of the year up to now, ascendant even more of accumulative total of Li Ning share price 1.2 times, run considerably win constant to lay exponential the same term of 55 ％ litre.