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    All along is enraged in the person only most flourishing, a sector of an area the most expensive, luxury that decorates the most luxurious brand shop to sell, put in with soy biscuit now together, of luxury “ is last phase of an age acting “ did enterprise already come?

    Luxury LVHM and Chanel group are having the battle of a showing the utmost fortitude in Europe, legislation of requirement European Union prohibits selling luxury on the network, sufferred include Ebay inside distributors of a lot of network “ antitrust “ counter accusation. The Europe there still is in for “ luxury should sell where “ brawl endlessly, here American made more radical move: Be in new York Manhaduhaleimu area east of 116 markets new start business “ shopping club of Costco storage type “ in, the handbag of classical Speedy series of the chain packet with the most classical Chanel, Louis Vuitton, Burberry, Ferragamo and usu. in anticipation of or in order to bring about a fall in price of discount of Coach handbag all fronts, draw 1000 people to surround grab.

    Costco is the United States‘ biggest storage type supermarket, a large amount of sale are daily articles for daily use, arrive from fuel electric equipment dress along with all the others completely, in order to measure defecate appropriate score a success, there is store of nearly 600 straight battalions in complete beauty. Be in this Manhadu the Costco inn of practice, for absorbing gas, unexpectedly hold a memorial ceremony for gave the way of discount luxury, attracted hundreds client old early in the morning to queue up in Costco doorway scare buying.

    The luxury class that shares discount sale this is all-time, the Speedy suitcase that includes the chain packet with the most classical Chanel and LV — these two brands ask the European Union is promulgated just about ban carry out to make, all along so-called “ do not hit absolutely fold “ leading role. Of Chanel “ lasting and classical “ price of chain Bao Congyuan 2495 dollars fall for 1999 dollars, it is about 8 fold. Common price arrives in 665 dollars the LV handbag of 3000 dollars, here needs 589 dollars to be able to have only. Participate in what sell especially to still have Burberry handbag series additionally, the cost price that 2000 dollars control makes work only 1099 dollars. The handbag of classical money Marisa of Ferragamo, cost price is close 2000 dollars, make work only in Costco 629.99 dollars.

    Costco supermarket also has rolled out dozen of Tiffany that fold and Dior watch before it is reported, but the luxury that sells such standards or the first meet with, go up in the 5th highway besides several streets, these suitcases that taking ablaze LOGO still lie in the exalted luxury in crystal ark, reduce however in Costco by scare buying of one sky “ Chinese cabbage “ . The brand handbag that sells especially in Costco is really all wool and a yard wide taste really, in such situation by cheap whether is undersell asked for so that brand business accredit returns unknown.

    Concerned personage guesses, this is economic crisis issue luxury brand to consume crowd place to undertake to expand “ close civilian try “ . But more industry public figure is anxiety-ridden to this, the industrial modes of life and relation to their environment that luxury keeps depreciating to be endangered already badly under financial pressure, chanel and LV sell in the supermarket more as good as at committing suicide, just think client at the same time soy of choose and buy picks LV package at the same time, the luxury that those rely on quality, environment and service to get excessive price lives law should be overthrown thoroughly, the future of luxury is real can care.

    Be located in Shanghai peninsula hotel, be known as “ the high-quality goods inn with Chanel the most refined whole world “ practice does not spend day of very few number, around move of the design style inside inn and housetop suspension that giant if vitreous necklace spreads out, the problem returns Yu Wenshang to put, karlLagerfeld of brand originality chief inspector is taking the giant group of a nearly 100 people to come to yellow Bu Jiang Bian again, for the grand opera with annual Chanel — Metiersd ‘ news briefing of series of lane of Art advanced handiwork pulls open heavy curtain.

    Begin from 2002, karlLagerfeld can choose a city every year roll out series of advanced and manual lane, already had visited 7 towns such as Paris, new York, London, Moscow up to now. What the hope lends country of below division of this kind of fashion 7 domestic discipline exercised by the head of a feudal household traditional handicraft mill is masterly ability skill is enough be able to inheritance is intercurrent Yang Guang is big, also show a respect to the handicraft Great Masters that work silently for development of high the latest fashion. This year, chanel is taking Metiersd ‘ the 8th set comes Art to Shanghai, with “ Paris, Shanghai “ for the name, perform one act high the latest fashion makes fun of greatly.

    Karl is full of to Shanghai all the time yearning, when accepting media to interview he ever expressed, shanghai was full of secret touch to him, and “ Shanghai woman “ , “ Chinese style dress “ and “ ebony screen “ waiting a symbol a moment is him the keyword in Shanghai of the draw the outline of in the heart, this KarlLagerfeld is inn of Shanghai peninsula high-quality goods the whole world of special design is exclusive collect carefully series, rolled out the snow that contains printing design to spin breastpin of camellia of shirt, hill and snow to spin amice, the screen of face of Chinese ebony lacquer that the design inspiration that these 3 sheet taste comes from Ms. CocoChanel to dote on, such not fathomless also why Chanel is in China 10 years all of great excellent place chooses 3 sensation between was in Shanghai.

    Up to now domestic fashionable group is right still went up 2001 clearly is in airport of sea otter China and the two dress show that station of this world of dragon of Shanghai magnetism in suspension staged 2005 eye, and these two a particular year also have a sense quite on Chinese luxury phylogeny.

    2001, with the numerous international a gleam of that Cartier, Chanel, LV heads big shop sign lands China, those who open luxury to develop in China is prelusive. The garment releases the Qiu Dongcheng of Chanel Shanghai Long Hua airport, it is to let Chinese saw with one‘s own eyes witness unreal of kingdom of this fashionable dress to change for the first time more those who go out is contemporary with costly.

    2005, as disappear arduous quickness expands, china makes the land of a blessing in luxury brand eye, visit in succession had shown. Be in this year, “Fashionable emperor “ GeorgeArmani came, all along low-key, arrogant MiucciaPrada also came, chanel chose to run the 2nd old show in Shanghai of this year of regain as much.

    This, beautiful field exchanged station of district of train of magnetism in suspension from useless old airport, the halfback originality of Chanel was experienced personally in the space that lets show up the honored guest moves back and forth in days.

    2009, weathered global finance storm the luxury industry of heavy biff up to now improvement is very small. The number is strung together in a string when orgnaization of a lot of investigation announces in, often transmit black message: Ka Dan of leather Er · sells Chinese country area right of administration, christianLacroix suspend payment, versace application government is protected… and China, this still acts the country of luxury generator part before a few years, a new force suddenly rises on the market is consumed in luxury, do not fall to rise instead, course of study of your luxury moral saw final ark. Then, in a gleam of that is home without giving thought to or second line city, luxury brand everywhere set up shop, GUCCI, FENDI, CHANEL, LV… you are sung I come on stage, take turns of spokesman of record of edition of set limit to of churchyard of Chinese element, China, China “ bomb “ , use only “ enthusiastic “ 2 words are already ineffable, more still has discretion and cater to. Before this old show changes Chanel two times the ego of one-sided is revealed, in the design that adds Chinese element this second series as creation inspiration, the China that from mass-tone tone uses is red, to the improved edition Chinese tunic suit on male model body, nowhere is not in Chinese shadow.

    Numerous much big shop sign serves as Chinese market help straw, the change garments according to the season this year is hit fold also relatively in former years shifted to an earlier date a month. Before paragraph time, new smooth scope of operation holds luxury to sell especially meeting, lowest 1 tuck up; This on the weekend, carefree Yin Tai also will have luxury to hit break special performance. The personage inside course of study expresses, in spring of each big shop sign new fund appears on the market in succession during, digest inventory as soon as possible, can quicken capital steam again.

Lowest of international big shop sign folds a Qing Dynasty

It is the international big shop sign of characteristic high with unit price at ordinary times, although more or less to measure sale outstanding achievement with the client, but the normalization sales promotion of brand of the high end in facing and abroad sweep goods to buy luxury to wait \” domestic trouble and foreign invasion \” , each are big this year of card the end of the year dozen folded sales promotion to shift to an earlier date a month. Additional, as go abroad swim, HongKong and Macow swims opportunity grow in quantity, a few luxury secure consumption group had been used to concentration to go to the place with relatively inferior value of luxury of Hong Kong, Euramerican country to shop. According to the convention, next month Hong Kong will enter winter to hit lose season, new fund of spring of a few big shop signs can be in Hong Kong buys a hand with the price that controls 1000 yuan under home, the price of product passing s surname is OK still lower. Attract consumption of the high end inside Beijing ahead of schedule in Hong Kong and other places to grab, international big shop sign will be hit fold sales promotion activity to shift to an earlier date.

Recently, although new smooth scope of operation one, only and fragmentary client enters store inside brand shop of 2 each big shop sign, sell especially or attracted many customers of the big shop sign of nearly 20 a gleam of such as KENZO, MAX&Co. Miss He that is hoping office building works near the road greatly bought two a pair of shoes, packages. \”This thin shoulder includes many 2300 4 fund after folding, than at ordinary times cost price buys petty gain many, as about the same as the price that shops in Hong Kong. As about the same as the price that shops in Hong Kong..

Not only the ground does the Xin Guangtian that big shop sign gathers to sell especially ahead of schedule, tomorrow, BURBERRY also will be performed in carefree Yin Tai sell solely especially meeting, full-court 1.5-5 is folded.

According to new smooth scope of operation relevant salesperson introduces, next year of luxury big shop sign spring the paragraph is tasted newly already appeared on the market in succession, the autumn winter money that this concentration hits those who lose sales promotion was last year and the summertime product this year. Luxury big shop sign is eager to undertaking change garments according to the season is hit this year fold an activity, with the sale situation since last year not beautiful is concerned.

Company of favour of advisory orgnaization shellfish is forecasted, advanced dress, deserve to act the role of the sale that is in the United States with the luxury such as cosmetic to will drop 16 ％ , be in Japan fall it is 10 ％ probably, europe may drop 8 ％ . With global luxury consumption glides different, domestic luxury consumption maintains one grow into above, outstanding achievement of before making the old brand such as LV 3 season \” window \” . When tasting change garments according to the season newly, luxury big shop sign is started ahead of schedule depreciate wet, the end that uses price prize market is more apparent.

The lady stalking or branch that becomes importer to taste acting business all the time introduces, autumn winter product appeared on the market last year comfortable meet financial storm sweeps across the whole world, give inventory, product passing s surname clear ahead of schedule, can accelerate capital steam again, the market that is next year is extended prepare. Additional, regard a brand as the agent, lady stalking or branch discloses, at present she is planning the favourable activity that rolls out brand of existing representative high end, in order to accelerate capital have enough to meet need, introduce 9 again new in high-end brand.

2009, luxury market face draws near 6 years to ebb in the round first, be considered as luxury company generally one year the hardest. Global luxury demand is mixed as economic shrink the market is turbulent and decrease apparently, luxury market appears a many new development posture, this forecasted the market trend 2010 to provide imaginary space for us.

　　 Year keyword: The crisis

　A few jubilate a few anxious

No less than anticipates in that way, financial crisis brought very big impact to fashionable luxury industry. Whole world of make a comprehensive view, the luxury group Lu Weiming with the biggest France highs (LVMH) profit drops, kelisiting Lakeluwa (Christian Lacroix) suspend payment, germany wave of · of introduced from the northern and western nationalities or from abroad dagger of brand of luxury of two big heavyweight person (Hugo Boss) enlarges deficit, aisikada (Escada) group applies for to go bankrupt protection. Fan Saizhe of Italian fashionable tycoon (Gianni Versace) , a certain number of door store that also closed its to be in Japan, appetent and progressively cut the market space that its are in Japan. In the meantime, pulada (Prada) , sweet Nai (Chanel) announces to cut down the member of persons employed to be become, gu Chi (the Luo Lan of emperor of Yi husband · with subordinate Gucci) (Yves Saint Lauret) and Alexander · Mai Kun (the door store that Alexander McQueen) closed his to wait for a few main markets in Japan and Russia. Lu Weiming highs (beautiful jade of a place of strategic importance of card of inferior of LVMH) group division (Celine) , realize cost to control through adding new store no longer. Extravagant industry is experiencing the frightening dream that never has had, turnover, profit margin drops, reduce expenditure, cut down the member of persons employed, be heavily in debt, be close to going bankrupt the brim, buy sell, reshuffle…

Although the crisis is heavy, but a favourable turn also emerge as the times require. The findings report when entering Chinese market according to Priestess NYC of fashionable dress brand shows, \”China has 360 thousand millionaire, they cost 6.5 billion dollar every year on luxury market. \” China\’s strongest in global luxury market already was made under financial crisis fulcrum. Each big luxury group reachs shopkeeper, begin what increase pair of China markets in succession to put in strength, american shellfish favour seeks advice from a research that the company publishs to point out, this year global new-blown in 300 luxury inn, having 15% is to leave be in China, 25% in Asian other country, traditional western market is occupied only 15% .

Besides the reason of financial crisis, consumptive ability of the Chinese is ceaseless \” leap up rises \” , also let these extravagant brands look at with new eyes. They begin this to pay close attention to Chinese market \” big cake \” , holding in the arms search \” new outlet \” determination adds speed to enter Chinese market.

End in December 2009, world luxury association releases year of 2009~2010 whole world report first: The 8.6 billion dollar of month of? of patch up of Yan Shan of phlogistic Du of useless  of Lian of discharge  Fu harding iron is added to 9.4 billion dollar, have in the whole world rate for 27.5% , rose 3 percent. 2009, china forces continuously first Japan, reside world luxury the United States, firmly to consume big country more than runner-up throne, through the ablution of global banking crisis, china had proved its driving consumption actual strength to world luxury market, and the Japanese luxury market that is in market saturation condition all the time, already large quantities of international luxury companies drop the focal point 2010 to Chinese market. According to expert analysis, below the case that in market of luxury of world each country sale share drops and manages, chinese luxury market still is behaved it is ascendant trend, after predicting 5 years, chinese luxury market will reach the global share of above of 14.6 billion dollar, the likelihood holds the summit of global luxury expenditure, more and more international luxury companies had begun in succession market of China of race to control, chinese certainly will becomes the luxury trade with the largest whole world and consumptive center.

　　 Comment on: These look hopeful economic data to did not let consumer follow international luxury industry hopeful rise, there is cautious attitude as before when they are consumed, also more deal with concrete matters relating to work, spends money like water to seek name tagvisiting card person is a lot of less. The gigantic about-face of consumer psychology and behavior means, generation came when an adumbrative new spending — consumer is on consumable brand merchandise, general deal with concrete matters relating to work, have certain susceptibility to the price, also more pursuit sex price compares expensive brand product.

　　 Year keyword: Cross a boundary

　　The brand of deal with concrete matters relating to work is politic

It is under financial crisis, the it is cheaper to buy intent to be able to change direction gradually brand of consumer, consequently luxury company can is immersed in improve market share and the condition of be in a dilemma that maintain brand image. International luxury company wants to seek \” outlet \” , still must show \” close civilian \” the manner just can be bought by sensible with each passing day consumer odd. Yao thinks in those days Zara in Beijing world trade day rank set up shop, cause pilgrimage of countless fashionable white-collars temporarily, h&M is in Shanghai firm set up shop at the beginning of, also was to swarm sundry vogue to amount to a person. Apparent, the brand of fast fashionable par such as similar Zara, H&M, MNG, already became fashionable crowd to take the central issue of tide quickly.

Instantly, regard luxury of a gleam of as the card, \”Cross a boundary \” already became most the brand of deal with concrete matters relating to work is politic. From Carl Lagefeierde (Karl Lagerfeld) takes the lead in with advanced hand-me-down " eyesore " H&M cooperates, innovation goes " Karl Lagerfeld For H&M " series, to in recent years plain long Bao Ling (Comme Des Garcons) , Shan Benyao manages (Yohji Yamamoto) and Gao Qiao aegis (many fashionable dress brands such as Under Cover) had been rolled out with Kuang Wei (the canvas shoes that Converse All Star) is design chief source; Enlighten abstruse (Dior) super big shop sign adds the athletic element such as stripe, drape ceaselessly, roll out these phenomena such as golf series dress to see not hard even, today, each corners of alive bound are filling the form that has crossing a boundary with fashionable name.

Look from commercial angle, crossing a boundary is the plan of close civil administration of luxury brand undoubtedly, envelop in financial crisis below, the figure that luxury brand stands high above the masses for him change, the color with more recipient masses is added in the design, move for instance or street element, good let more person accept a design, buy a design.

And from the point of pragmatical angle, stylist sets out from functional sex, let once notional fashionable dress more reality of press close to. From the point of respect of clothing fabrics development, also stylist goes after high-tech fabrics truly. The model is represented even if install Puliao Amani (Emporio Armani) , news briefing of Chunxia men\’s clothing served as with the men\’s clothing of high-tech fabrics 2010 press an axis, advanced feeling was full of in vigor. Besides Amani, the Yin Kalayang that await a place of strategic importance (Hussein Chalayan) or it is Parisian old and well-known family (Balenciaga) is the person above average that applies high-tech fabrics. Stylist people the attention that collective returns to pair of high-tech fabrics, because,very old rate is innovation and changing just is the breakthrough drop with the biggest design of high the latest fashion.

Taste the consequence of card or top class stylist through the luxury of an everybody prostrate, will let more person know his, the design concept that also lets oneself comes out through newest fashionable element expression. No matter be from commercial angle, still look from dress craft angle, this one is allied, it is successful undoubtedly.

　 Comment on: Fine number these is very happy with it \” cross a boundary \” example, you can say these brand operation trader not attend to one\’s proper works or duties, also can say their sword goes slant sharp edge. No matter be to be based on \” be of a kind \” let these brands or stylist goes finally, the self-identity feeling that still insides information to bilateral culture, history lets a brand between awake photograph cherish, the culture between the brand is permeated is the final result that they think to go after undoubtedly. Cooperate through crossing a boundary, derive new brand culture, lead a new fashionable trend. Below not hopeful economy environment, this \” double win \” beautiful storm, can yet be regarded as is lifted wisely.