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It is by international top class brand is in what chinese mainland invests with information, research and development, production, sale, at the internationalization of an organic whole brand daughter holds a firm. The coastal economy area that is located at China to provide economic energy most — Guangzhou.

Dress founds the Australia 1898, show an industry already the industry such as sortie pasturage, spin, dress, travel.

Build appear on the market first the favour that gains personage of its the classes with its composed, vogue, high design style, become Australian dimensions to design one of female outfit companies with the strongest actual strength. Course person is close hundred years effort, wear at 1988 belts the nobility of dress, composed as particular as oneself brand promotion mode marchs European market, appear on the market in the developed country such as Germany, polish, France, England early or late and scored a success. Show a brand to be had in Australia, Europe join in inn exceeded 200, register VIP member 80 thousand much person.

Long years, the a feather in one\’s cap did not let go no further not before. Company 2008 end begins to march energetically Chinese costume market, guangzhou town established in Guangzhou enlighten wind textile limited company. Own garden type factory building 10000 Duopingmi, office area is achieved 3000 Duopingmi. Establishment of company soft hardware is all ready, have advanced digitlization edition house, all sorts of newest dress produce equipment more than 800, employee 1000 much people, produce per month high-grade goods to be as high as more than 80000. Execute the standardization management pattern with advanced international to have management and production, those who make sure SD is produced is normal move to assure with character.

Of brand inheritance is a kind of fashionable and clad culture, it is a kind of thought. She is self-confident, high, composed, fashionable and inside collect, all the time since it is personage of the high level in the society most the brand of favour. To entering Chinese costume market, the person was full of self-confidence, support of its particular brand promotion mode, strong terminal battalion carry, professional terminal grooms the system is sure to lift Chinese upsurge again in China, let every join in inn is revealed high quality exalted.

　 　

Dress by international top class stylist is designed, in confluence element of reservation of Euramerican and free bold and unrestrained, Oriental elegance while, all show Chinese female fashion, into firm exalted temperament. What what show is the the female sex\’s explicit line beauty not only, more care about the fine detail proceed with from work, go disentombing the life that belongs to itself, the immanent couple that makes each dress of SD as particular as Chinese female rises, reveal infinite nobility, self-confidence.

Develop actual strength except the product at the same time abundant outside, all dress all use entrance fabrics, character lead, charge for the making of sth. is more top-ranking.

　　

Regarding international as well-known trademark dress is not in that way too high to reach, it is understanding China all the time with the kind with particular itself \” content is worth somewhat \” this term. For this, enter Chinese market and did not go top class \” low brand \” road, take market of dress of the high end in the masses however, the female function that makes Chinese more outstanding and beautiful enjoys the culture that get, character and service.

International top class \” low brand \” design, charge for the making of sth. and character, the market price of brand of the high end in the masses. This says the market action that is a kind of adventure with its, that magnanimous that be inferior to saying is a person and open-minded.

The person thinks terminal, channel, headquarters is in all, it is a whole. Low enter tower above, path of the Yu Qu that put profit, put profit at terminal be hundred years do poineering work the success that come comes manage. Brand dress quality is high, profit space is rich and generous, terminal sales volume assures, not flourishing also is no good.

　　

Firstly, the person lives with its oneself particular kind, development. She becomes firm, nobility and absolutely not arrogant, coxcombical. The cause client group that the enterprise is aimed at him SD and China are large and famous in what advanced club, meeting established national cooperative relationship, specific aim ground is in concessionary join in brand image is begun to popularize an activity inside area, main assistance joins in business establishs his brand image inside local area.

Secondly, in person mental view, join in business fastens one each namely already, your success succeeds yes. At the beginning of practice, meeting group person specially assigned for a task coachs for you practice, groom, at the same time the person still can do a thing for you: Establish in place \” business affairs is allied \” turn into the client of others your client, let you forever not anxious person energy of life, not anxious sales volume. A word \” business affairs is allied \” will let you do not think flourishing also is no good!

Thirdly, particular thematic type sale, the whole nation\’s unified terminal shop figure, exalted VIP customer service is sure to bring brand-new terminal battalion for you carry experience. Let you experience international company of top class clothing carries in terminal battalion the advantage on mode, machine of inn of a true flourishing.

Advisory phone: 020-86007549-809
Contact: King manager
Pass   True: 020-86607502
   Location: River of area of Guangzhou city white cloud presses down divine hill highway high 133

 

Before fictitious chain manages the Wang Ri that makes recreational dress, having inheritance of hundred years history, United States\’ only polo movement to superintend orgnaization U.S. POLO ASSN (American polo association) Jiang Motai of advance of formal authorization Fujian fills a shoe to take limited company to manage U.S. POLO ASSN carries movable strain is listed, land of the home in appointing its to be is exclusive accredit enterprise, develop Chinese market jointly.

To domestic polo motion has not develop all-pervading giant vacuum, 10 thousand peaceful are filled will hand in hand the acting collaboration pattern that American polo association takes innovation, in U.S. Association of polo of POLO ASSN United States is coordinated unifiedly and guidance falls, provide from men\’s clothing, female outfit, skin, the many industries domain such as gripesack is outspread, with a kind collective sound and value kind drive U.S jointly. The development of POLO ASSN brand, bring whole new way of life for business affairs personage — polo moves.

　　 Initiate acting new pattern

In last few years, international brand hand in hand look forward to of fontal city shoe marchs the case of home market appears time and again, cooperative kind takes brand agency system, brand generally terminable accredit sale is made, but both sides is based on brand culture the brand representative mode of joint efforts still is belonged to infrequent, this meets be the innovation that brand agency system manages lift undoubtedly.

\”We can be in U.S. Association of polo of POLO ASSN United States is coordinated unifiedly and guidance falls, provide in men\’s clothing, female outfit, skin, the U.S such as gripesack. The many fields that POLO ASSN involves form community of a brand, with a kind collective sound and value kind drive U.S jointly. The development of POLO ASSN brand, of each members in driving brand big family conversely grow, this is brand representative new pattern. \” 10 thousand peaceful fill a shoe to take limited company vise general manager Fu Jian civilian is defined so.

\”For example, u.S. Accredit of POLO ASSN Shanghai often just can invite us to go U.S of view and emulate. Of POLO ASSN other sphere taste a news briefing newly. We can be obtained from which inspire, understand the marrow of polo culture connotation more clearly, run in domain of oneself motion product subsequently on, form the products plan promotion that culture of brand of more apt polo locates, and even the terminal construction that matchs to it. And even the terminal construction that matchs to it..

U.S of hand of Cheng Xie of 10 thousand peaceful. POLO ASSN is long-term (head period 12 years) accredit cooperates, be safeguarded jointly and develop U.S. POLO ASSN brand, very benefit at building perfect brand image, for U.S. POLO ASSN brand can develop the safeguard that provided market basis continuously; In the meantime, the transmission that is in China through polo culture drives the work up that the brand is in China, form finally drive each other, achieve the result of 1+1>2.

　　 Accurate fractionize enters the market quickly

In newest those who release \” the United States the 4th most suffer a man to love \” in brand a list of names posted up, u.S. POLO ASSN before the row 44 strong, exceed history of 118 years with its, be located in in the whole world the international such as the GUCCI of popularity of 100 many countries, HUGO BOSS is famous before the brand. Accordingly, with U.S. POLO ASSN undertakes for the brand product development has good brand culture foundation.

\”We need to be below the carry coach of American polo association only, according to polo culture outspread to athletic domain, make a product that agrees with polo connotation locate. \” Fu Jian civilian expresses, u.S. POLO ASSN fixed position is in 25-45 year old between, make exclusive the athletic brand of cacique elite.

In the meantime, u.S. POLO ASSN locates business affairs moves, clever still avoid at present the intense competition of fight hand to hand of front of sporting goods market and NIKE, ADIDAS. After all, the tycoon of international motion product such as NIKE, ADIDAS has not be down athletic product catenary outspread, extend antenna to domain of business affairs motion, offer for business affairs personage the professional, sportswear that has grade has, this also is U.S of hand of Cheng Xie of 10 thousand peaceful. Series of POLO ASSN campaign left a broad consumptive market.

\”The product moves with business affairs recreational, outdoors motion the life is recreational, recreational body building of series, business affairs is given priority to, collocation restores ancient ways recreational, recreational board shoe, recreational network runnings the thematic fixed position that waits for motion of outstanding business affairs. \” Fu Jian civilian still discloses, u.S. POLO ASSN will link match of American polo association and development of domestic polo motion, synchronism undertakes the brand is popularized. For example, agency system of polo culture conduct propaganda, brand spends the progressively promotion such as the forum of exploration, strengthen communication to communicate with general merchandise industry with collaboration, assistance enters market of top class general merchandise of the airport and home.

Current, u.S. The preparatory job of POLO ASSN is in intense in undertaking, plan in March underside city, dress and shoe kind synchronism is in Qiu Dong appeared on the market 2009.

Although be bought at present the chance is very much, but tall also to the requirement of capital and talent, the company may return domestic great majority to did not make sufficient preparation good, set an example from what buy justice will tell, obtain foreign trademark to China to do pack more feasible perhaps, buy produce can do not have too great sense, the key is to introduce ability of brand, design and channel.

Someone says estate dispute often needs an item of capital, actually the mainest still is land. If can buy land with inferior cost, remain even if build a room to be opened to booking at the same time at the same time, pressure is not very big. Yageer\’s existing land reservior content still can keep the development market that reachs 3 years 5 years at least.

If regard economic crisis as \” real guns and bullets \” \” assault \” , so elegant Ge Erzheng is finished in suit \” hit out \” prepare.

Arrive from November 2008 in Feburary 2009, yageer reduces equity of negotiable securities of the letter in holding continuously. Although equity yield once was opposite,the contribution of profit of net of elegant dagger Er achieves 53 ％ , dan Yage Er does not admit it \” room \” position. \”Had carried no longer now 3 big advocate course of study, \’ 3 drive carriage \’ , our advocate course of study has spin dress and real estate only. \” chief says to the reporter related office of elegant dagger Er.

It is reported, yageer already accumulative total sells in letter negotiable securities 175 million, 3% what negotiable securities total capital stock believes in exceeding, set show billions of yuan. \”A powerful army \” where will Yageer open border develop land again?

　　 When there is Qian Sui in the hand \” hit out \”

\”We are decreased really held more in letter negotiable securities. \” chief of general affairs of negotiable securities of elegant dagger Er says, \”Because the wave motion of financial capital market is bigger now,be on one hand; On the other hand, considering whole economy big environment, in at present this is planted period, good luck appears likely at any time, there is money in the hand is better than doing not have money, when there is Qian Sui in the hand OK \’ hit out \’ . When there is Qian Sui in the hand OK \’ hit out \’ ..

Before, company Ceng Gong accuses Yageer, end on November 11, 2008, yageer believes negotiable securities stock to make an appointment with 1 million 105.02 in accumulative total work off. And the company came in November 2008 between Feburary 2009 negotiable securities is believed to make an appointment with 1 million 69.87 in work off again again. With this time paragraph Neizhongxin negotiable securities stock all valence 20.3 yuan, initiative investment cost 0.86 yuan / calculate, the company predicts about 1.358 billion yuan to be able to obtain yield because of this undersell.

　　 Yageer is finished beautifully grasp close \” fist \”

Mixed 2007 2008, yageer is in in the yield that obtains on letter negotiable securities exceeds its spin dress apparently advocate course of study. Although the market of sale in domestic market of dress of spin of elegant dagger Er is not weak, the market of shirt and suit is had rate is high all the time occupy home market front row, dan Jiguang awn still by \” yield \” enclothe. Enter 2009, capital market continues declining tendency, yageer fades out of equity to invest a specification: It is to want timely avoid venture not only, in the meantime, equity investment serves as a kind \” chance gains \” become seek very hard of the big company of long-term development advocate course of study.

\”Put equity investment possibly henceforth to other level to do. \” the problem that Yageer realized to equity invests apparently launchs the operation, yageer had established triumphant stone to invest a company in group company, by professional group assistance is opposite already some partial finance capital undertake administrative, authority of final will progressively weak be derailed invests an industry.

\”The wave motion of capital market is too big to Yageer\’s influence, capital market risk is increased, what the market invests business to go up in equity to the company is anxious also increase with each passing day, and its dress advocate course of study is not highlighted relatively again, sell equity can come off the risk of money market now come out. Hold through decreasing fade, release the risk gradually. \” analyst of industry of garment of a spin says associated negotiable securities.

Hold through decreasing set now, differentiation business, the first spring after economic crisis comes realizes Yageer the new position of business, return again it seems that \” safe \” place.

　　 Gross profit embellish — the problem after be being bought

In economic crisis concussion falls, international capital market longs for capital, now \” skill \” abroad buy photograph comparing one year to want before \” be to one\’s profit \” much, be based on this one judgement to appeal domestic sth used to one\’s own advantage spreads out abroad the voice that buys is very strong.

Last year on January 22, yageer announced to finish divisions of pair of American KELLWOOD company to leave department of men\’s clothing business with 120 million dollar new Ma Ji is bought roundly and. Trade of garment of spin of this one home is the largest abroad buy case make the day of that day of glory in becoming economy on one round to flourish.

The from beginning to end that Yageer buys new horse group one year, global economy however already schism is in the two sides of economic crisis, not to be named on the same day with. After a year, accrual of elegant dagger Er and difficulty begin to emerge.

\”We buy new horse group at that time, it is to include to design the whole of force and channel to buy. Look now, can bring quite much profit to us really. \” personage of interior of elegant dagger Er says, \”Yageer is industrial catenary unifinication, fabrics of our a lot of spin can offer the try out side new Ma Na, can digest more spin raw material, return the group that can develop our internationalization stage by stage through conformity. Additional, the sales volume outside the exit of new horse group is particularly large, have larger contribution to our sales volume, but gross profit is smaller, so likelihood depress the gross profit embellish of our whole. So likelihood depress the gross profit embellish of our whole..

In the adjusting that follows new horse group in elegant Gore, the problem appeared inevitably.

\”The manufacturing cost of new horse is very more than our tower above, this causes elegant dagger Er to consider to want the yield of will new horse to be able to transfer inland, the production that is in new horse company Hong Kong and Shenzhen for instance transfers Chongqing partly, be at present in move. We are in now absorb stage by stage, the process of progressively study. \” department public figure says Yageernei, after the resource of will new horse absorbs disappear to melt away entirely, the company just can consider next buy a plan, yageer is temporarily unlikely to incorporate blindly in this paragraph of period.

According to combining negotiable securities analysis, export occupied new horse very large proportion, suffer effect of American order reductive, the case this year won\’t be too good. Although be bought at present the chance is very much, but tall also to the requirement of capital and talent, the company may return domestic great majority to did not make sufficient preparation good, will tell from the demonstrative import that buys, obtain foreign trademark to China to do pack more feasible perhaps, buy produce can do not have too great sense, the key is to introduce ability of brand, design and channel.

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Face grim economic situation, those who do not hold water \” BBLLUUEE pink is blue \” first time ginseng exhibited CHIC to be taken 2009 200 of smooth rice exhibit, person of the same trade of a lot of Shenzhen is baffling, and Li Fei jumps a gentleman however confidence is full of. \”The more austere hour, dovish to growing burgeoning brand, mean opportunity the more. \” \” the state of mind with many mature brand firm in an attempt to is evasive and austere the competition of hour, give burgeoning brand more market chances instead. \” \” blue group passes pink nearly 3 years adjust, current opportunity is the main chance that inspect and hammers into shape, from which on one hand for we should not miss CHIC2009. From which on one hand for we should not miss CHIC2009..

\”The crisis has how old, business chance has how old \” , face coming CHIC2009, li Fei of president of limited company of dress of blue almirah of Shenzhen city pink jumps a gentleman to repeat this word ceaselessly.

In recent years, company of Shenzhen part clothing survives the environment is increasingly difficult, but Shenzhen the Cenozoic Era female outfit brand \” BBLLUUEE pink is blue \” however a new force suddenly rises. The company does not hold water, already built many 40 straight camp in the whole nation inn joins in with many 180 inn, become Shenzhen to develop one of the fastest female outfit brands in recent years. The Li Fei that once had become college teacher jumps a gentleman is one Wei Ruya\’s businessman.

Face grim economic situation, do not hold water \” BBLLUUEE pink is blue \” first time ginseng exhibited CHIC to be taken 2009 200 of smooth rice exhibit, person of the same trade of a lot of Shenzhen is baffling, and Li Fei jumps a gentleman however confidence is full of. \”The more austere hour, dovish to growing burgeoning brand, mean opportunity the more. \” \” the state of mind with many mature brand firm in an attempt to is evasive and austere the competition of hour, give burgeoning brand more market chances instead. \” \” blue group passes pink nearly 3 years adjust, current opportunity is the main chance that inspect and hammers into shape, from which on one hand for we should not miss CHIC2009. \” — without brave words, dan Lifei jumps each word of the gentleman is full of confidence and enthusiasm.

Although economic big environment makes company of a lot of clothing right more careful 2009, but pink is blue the promotion that still develops one will new year as the brand year: La Zhi name spends pink of sex of efforts of group of promotion product, promotion management, promotion and cohesive affinity, promotion. \”Ginseng exhibit CHIC cannot too utility, enrolling business is sole purpose anything but. To outstanding person of the same trade study, bona fide models him, reveal oneself, exercise oneself, promote bluely for pink year next dozen of solid the first condition. \” CHIC of have the aid of goes against situation promotion brand to become \” BBLLUUEE pink is blue \” the strategy with the mainest 2009 group is decision-making.

\”Learn modestly to the person of the same trade, genuine ground and client communicate. Attend CHIC I did not give market department the too much pressure that enrol business, below such situation, our do one\’s best accomplishs true, intention and sincerity, what always can win a client is trustful. \” \” in light of the information that gets from us, no matter be brand or terminal,appeared 2008 the trend of polarization: One part classics does not live the test of the market toppled, but the good luck in still many clear-eyed brands tackled the crisis. Dress is a necessaries of life after all, the market may be atrophic but go down impossibly. Pink is blue 8 sale trend of Qiu Dong appeared to go against situation bullish circumstance instead in the market with partial intense competition, we judged spring to come quickly. In the winter when we sprout too much may very fast wither, but the good time that accumulates just about in the winter, the accumulation of many somes of nutrient, once spring comes, we are met branch numerous Xie Mao. We are met branch numerous Xie Mao..

\”Colour and multivariate it is the unique competition ability with blue pink. Practice of 3 years, powdery blue product seeks the market fixed position that followed his: It is the ligament of product confluence with colour, the multivariate and concomitant design style on the foundation in flavour of classical and elegant woman. This kind of style not make public but have persistent market pulling force from beginning to end \” . Speak of \” BBLLUUEE pink is blue \” product, li Fei is jumped be full of self-confidence likewise. He ever had done the playwright-director of teacher of 10 years of piano and TV station, compere, the passion that acts on pair of fashionable dress later begins to learn dress to design, managing a representative the dress of nearly 10 brands sells a company. At the beginning of 2006, the Li Fei that fills passion and dream to dress jumps Shenzhen to found \” BBLLUUEE pink is blue \” brand. The person that market of sale of dress of this deep know well holds those who provide dress to design ability concurrently to do poineering work again began to make \” BBLLUUEE pink is blue \” of fashionable dress kingdom itinerary.

Since financial crisis, market of Chinese sporting goods head now “ ocean is retreated civilian into “ posture. Foreign motion brand is in China outside pattern of bag, representative is standard all previous test, era is versed in production cost pressure is highlighted. Adidasi, be able to bear or endure gram by the agent “ abandon “ again and again put up the shutters, get tired of in digesting a large number of inventory deal with, be able to bear or endure among them Ke Zaihua shoe kind product and dress product glided 16% the left and right sides.

In adult dress disastrous defeat during, childen‘s garments market however scenery here alone good. Relevant data shows, this year Adidasi, be able to bear or endure performance of market of gram childen‘s garments is driving. Adidasi is northeastern, Hua Dong, medium in May south, northwest area row the first, be able to bear or endure the area ranks Ke Zaidong north, Huadongde the 2nd. Sale outstanding achievement surpasses brands of many professional childen‘s garments. Reporter from be able to bear or endure overcome in-house personage to be in know, be able to bear or endure this year the gram was shut there is a plant oneself in Hua Wei, but still developed new childen‘s garments product line, new rolled out the series of childen‘s garments dress under 1.3 meters of children.

Relevant data shows, to 2010 our country new student be born number will enter fastigium the 4th times, children consumption market is huge, not only brand of foreign professional childen‘s garments marchs market of Chinese childen‘s garments, also infiltrate even enterprise of a few foreign trade with childen‘s garments management means home market. The message says, group of Er of sea of home appliance tycoon also plans to roll out juvenile products brand shop next year.

Look from the price, in how stepping childen‘s garments to be located in surely low end the market, childen‘s garments of 200 yuan of less than is in the majority, adidasi, be able to bear or endure price of gram childen‘s garments is controlled in 300 yuan commonly. Goods shelves is put on, cent listed Adidasi girl, little male series, be able to bear or endure the gram puts goods basically according to age interval. Come although the consumer of childen‘s garments of choose and buy is not much, but clinch a deal the volume is very high however.

The salesperson weighs Adidasi, athletic childen‘s garments basically is not hit fold, children‘s footwear of complete set childen‘s garments can be bought 1000 yuan, a lot of clients regard give sb a present as commodity. “More than adult outfit petty gain, it is old brand, can accept on give sb a present or price of for private use. “ two couples that choosing childen‘s garments represent.

Relevant expert expresses, structure of market of domestic childen‘s garments is domestic and international brand takes an in part each at present. In the 50% markets share that the manufacturer inside its China owns, only 30% own a brand, 70% be in without brand condition.

Compete to be encircled to childen‘s garments from kit domain to brand of native land motion, commission chief expresses major of childen‘s garments of Chinese clothing association, childen‘s garments market grows the place that a lot of remain to perfect, this entered childen‘s garments market to offer a chance for sprotswear.

    Beautiful country dress recently announcement, the company plans about 29.53 million yuan to employ collect capital, in home with hiring pattern 5 cities open 5 store.

   “The collect capital when the company appears on the market is cast to 80% it is to be used in extend terminal to go up, the pace that expands since appearing on the market last year so had not stopped basically. “ according to introducing, to joining in of inn patulous, what beautiful country dress adopts from beginning to end is one, 2, the strategy that 3 lines city pushs in the round. Before this year 3 quarters, the 6 office business that beautiful country dress bought 28997.66 square metre in the 6 provinces such as Zhejiang, Fujian, Jiangxi is landed, involve amount 785 million yuan. Besides the addition of shop amount, company shop dimensions also expands ceaselessly, the large store of above of 500 square metre already amounted to 215, relatively end grew 111% 2007, the inn of whole sale network spread what average area also has fixed rate to rise.

   In addition, straight battalion inn occupies the company to rise than year after year, at present already from 2002 8.51% rise to go 15% of year end. According to the program when beautiful country dress appears on the market, such achievement means the in part that had completed outspread program.

   Analytic personage expresses, pessimistic economic situation makes since last year the competitor puts delay outspread speed, this also offerred a very good outspread opportunity to beautiful country dress, the main reason that shows level to drive company income to grow actually is the dilate of terminal storefront. Because these add shop newly to all be in a city,flourishing business is encircled, classics of firm of the sale that so they are in place to promoting company product, promotion goes to particular stimulative function since battalion outstanding achievement, be in promotion firm brand image, raise a brand famous spent a respect to produce positive effect.

   “The characteristic of beautiful country dress does not take common route namely. “ the company believes from beginning to end, concentrate energy in market of sale in domestic market only, ability is possible slow and steady, bring high speed growth for the company through indefatigable channel dilate at the same time. It is reported, anabiosis as economy, part of beautiful country dress joins in 3 quarters had begun business to ask actively to increase order goods, sale trend is clear to good. According to forecasting, domestic sportswear installed the total volume of retail sales of the market to will attain 605.3 billion yuan of scale 2010.

   “The international banking crisis with this roaring the force with which sth breaks out, not only did not bring a hair loss to the company, offerred to be in unprecedentedly for the company instead inland is large-scale buy as landed as the commerce that rent good luck. “ chief expresses related the company, garment industry is the industry that is in complete competition condition, admittance doorsill is very low, and of all kinds home and international brand are various on the market. Below such situation, interest rate of wool of product of aggrandizement brand promotion, promotion is key of clothing company get the upper hand of.

    As a result of the influence of financial crisis, a Di of tycoon of world sports industry amounts to ability of Si Ying advantage nearly a few quarters drop continuously. Because the sale of things of the exercise below the banner owes beautiful,in the money of the 3rd quarter that shows at the beginning of this month the newspaper shows, the 3rd quarter of this company realizes net profit to be 213 million euro only, go backwards compared to the same period nearly 3 into. To turn round this at an early date one declining tendency is mixed extend management domain, adidasi delivers the view gradually to increasingly flourishingly open market, announced recently will be in 400 Europe at rolling out a series of price to the market 2010 (aggregate 595 dollars) garment of professional mountain-climbing assault, desire current and outdoors dress gets race to control army person the stable market share of The North Face. Because look outdoors in Adidasi,the growth rate of consumptive market wants the sports market of far outclass tradition.

Adidasi Rolf Reinscht of controller of open whole world is accepting the group when the phone is interviewed, express, the 2nd big sporting goods of this world produces business to make a target want to become dress of alleged function sex to be gotten mediumly before 2015 army brand, “Adidasi should make the 10 old brands of open trade. “ but he rejects divulge to more plans in detail and provide relevant data.

According to the report of association of European outdoors industry, the sales volume amplitude of outdoors dress of 2009 year Europe will be 0.7 ％ , it is greatly good that market performance wants the sporting goods market that glides at lasting. Character of high intersected market is told to Adidasi have very big appeal. Current, the biggest dress produces the whole world Shang Weifu group (VF Corp. , ) The North Face of banner inferior card makes the whole world with year of sale of 2.74 billion dollar this 59 billion dollar is outdoors the leader in the industry.

“Adidasi returns a lot of professional brands that lag behind within this industry at present, but it has begun the operation. “ Andreas Bartmann of presiding apparitor of company of Globetrotter of the biggest shopkeeper represents European outdoors industry. Headquarters is located in German hamburger 08 money year the series of outdoors and pedestrian shoe that the Globetrotter company that turnover amounts to 205 million dollar plans to will begin to sell Adidasi to roll out in next year.

The weight of series of Terrex assault garment that Adidasi will roll out in next year spring is 325 grams only, applied Adidasi‘s peculiar FORMOTION technology to use fabrics of Gore PRO SHELL to be made, the high mountain that is a major measures assault garment gently, height above sea level can arrive at more than meters 6000 high mountain.

　　 Company of The North Face

This Germany company did not offer his the sale data of outdoors dress, just say in before 2009 3 quarters sale of its outdoors dress share still carries growth trend, although integral sale drops 3.7 ％ . Power rich group is in on the month ever released data to say to be below current exchange rate, income of finance of the 3rd quarter grows The North Face 10 ％ , and consulting to fall with the standard, vans of brand of below its group division another sports goes up only 4 ％ . 1 2

   Beautiful country dress recently announcement, the company plans about 29.53 million yuan to employ collect capital, in home with hiring pattern 5 cities open 5 store.

“The collect capital when the company appears on the market is cast to 80 ％ it is to be used in extend terminal to go up, the pace that expands since appearing on the market last year so had not stopped basically. “ according to introducing, to joining in of inn patulous, what beautiful country dress adopts from beginning to end is one, 2, the strategy that 3 lines city pushs in the round. Before this year 3 quarters, the 6 office business that beautiful country dress bought 28997.66 square metre in the 6 provinces such as Zhejiang, Fujian, Jiangxi is landed, involve amount 785 million yuan. Besides the addition of shop amount, company shop dimensions also expands ceaselessly, the large store of above of 500 square metre already amounted to 215, relatively end grew 111 ％ 2007, the inn of whole sale network spread what average area also has fixed rate to rise.

In addition, straight battalion inn occupies the company to rise than year after year, had risen to go from the 8.51 ％ 2002 at present the 15 ％ of year end. According to the program when beautiful country dress appears on the market, such achievement means the in part that had completed outspread program.

Analytic personage expresses, pessimistic economic situation makes since last year the competitor puts delay outspread speed, this also offerred a very good outspread opportunity to beautiful country dress, the main reason that shows level to drive company income to grow actually is the dilate of terminal storefront. Because these add shop newly to all be in a city,flourishing business is encircled, classics of firm of the sale that so they are in place to promoting company product, promotion goes to particular stimulative function since battalion outstanding achievement, be in promotion firm brand image, raise a brand famous spent a respect to produce positive effect.

“The characteristic of beautiful country dress does not take common route namely. “ the company believes from beginning to end, concentrate energy in market of sale in domestic market only, ability is possible slow and steady, bring high speed growth for the company through indefatigable channel dilate at the same time. It is reported, anabiosis as economy, part of beautiful country dress joins in 3 quarters had begun business to ask actively to increase order goods, sale trend is clear to good. According to forecasting, domestic sportswear installed the total volume of retail sales of the market to will attain 605.3 billion yuan of scale 2010.

“The international banking crisis with this roaring the force with which sth breaks out, not only did not bring a hair loss to the company, offerred to be in unprecedentedly for the company instead inland is large-scale buy as landed as the commerce that rent good luck. “ chief expresses related the company, garment industry is the industry that is in complete competition condition, admittance doorsill is very low, and of all kinds home and international brand are various on the market. Below such situation, interest rate of wool of product of aggrandizement brand promotion, promotion is key of clothing company get the upper hand of.

    Central Plains hinterland, be pregnant with is worn China is civilized, here history is long, land is fecund, population is numerous, traffic develops. Henan sits crouch among them, contend for surely for military strategist in ancient China since ancient times. On the land of the kilometer of 170 thousand square that fosters nearly 100 million population in this nowadays, still do not decrease in those days the fight closely of a foul wind and a rain of blood, just at that time of rock is war no longer, however ruse and wisdom.

“The person that get Central Plains gets the world “
 
Aokang chooses Henan, and early enters this market, maintain a such senses namely actually: Henan is big province of economy, population, also be commercial hinterland of China, the person that get Central Plains gets the world, ao Kang should occupy position in market of domestic shoe estate, this market potential is in must.

Anatomize, the consumes characteristic and Ao Kang product fixed position of this market happens to have the same view. Henan although population is numerous, in last few years economy has rise power, but agriculture remains its pillar industry, this decided consumptive administrative levels won‘t be very high, give priority to with in a popular style, intermediate market size of consumption is very large. And the fixed position of on the high side of Ao Kangzhong archives is to enter the footnote with Henan best market undoubtedly.

But the more than Yuaokang of condition seeing Qing Dynasty.

Competition of market of Henan shoe estate is quite intense, a lot of brands enter Henan market earlier, and it is to regard as key area will throw run. At present brand of Henan market female shoe amounts to Fu Ni the latercomers surpass the formers, do best, lukewarm state brand with meaning Er health, red dragonfly, Kang Nai give priority to, especially meaning Er Kang Hegong dragonfly, it is to cross year of sale of 100 million, quite strong. Although Ao Kang enters Henan early, but inchoate with wholesale give priority to, market position is not very normative, self-supporting site is little, agential faithfulness is spent not tall, a chain of problem restricted Ao Kang to be in of Central Plains earth fly.

Be Ied hope, ao Kang as soon as possible discovers these problems, the innovation of bold and resolute was developed in Henan market. Appoint seasoned old stuff to take over Henan branch, increase the development strength in Henan market, communicate to key of a few old agents try to develop firm. Implement these policy key market, strengthen the service consciousness of the branch, increase the strength that enters a few high-grade market of city of class of place where troops are stationed, perfect the laid of sale channel and network ceaselessly.

Nowadays, rate of Ao Kang that grows growth of market of speed far outclass, on market of a few region, be in for instance and other places of grave of source of Zhengzhou, Nanyang, aid, new rural area, business takes quite big market portion.

“In Henan, although Ao Kang enters time earlier, but we still locate ourselves into pursuer, ceaseless reform innovates, admonish oneself want hour on thin ice. “ Xie Huifeng of general manager of the branch austral the Ao Kanghe that bears heavy responsibility personally will serve as henceforth in refer Ao Kang when, those who reveal is god-given modesty and sturdy.

“Hit country to defend country even “

The shoe estate market 2008 lets be bitterly disappointed of the personage inside a lot of course of study give birth to Wei, price of hire of manpower compensation, shop, raw material rises completely, everywhere “ had come in the winter “ clamour sound, some shoe look forward to lose armet to abandon armour even, the market thes land is swarmed with famished refugees between one night. A country is easy advocate tragicomedy is performed sadly.

Face such circumstance, xie Huifeng‘s sober however analysis: “Below influence of whole this year big environment, shoe line of business is to facing new challenge, a few in essay card manages the pressure that encounter bigger, this is the industry shuffles opportunity, what we should do is to seize this opportunity, have specific aim, adjust this to go up in market development and product especially, increase devoted strength. Only ceaseless reform innovates, ability is defended so that the cloud opens mist to come loose, country always originallies. Country always originallies..

Such Henan branch also cashing.

On terminal management, henan branch executes a division management, piece the area is in charge of making, guide by market staff and sale superintend and director cooperate to manage. They can be fostered and introduce the terminal administrator with more professional more, realize a division management fractionize to change, be in charge of butt joint agent and self-supporting inn apart by different person namely, the agent basically is communicated by market personnel administration, self-supporting inn fulfils sale superintend and director technically to guide on the body, fulfil system of job responsibility.

Content shedding, product deserves to send a respect, the inadequacy before Henan branch realizes, begin to specific aim ground undertakes adjustment. Because Henan market the four seasons is trenchant, people is right of the product change appear on the market speed requirement is fast, add Ao Kang to develop the lag sex on in northward product, bring about the product is combined and deserve to send speed and market demand existence certain difference. Accordingly next, henan branch can sort source in content do on the job meticulous, active and seasonable the butt joint that has news with headquarters, more important is in the product organization and supply of goods allocate husband of fluctuation great merit.

And go up in the problem that how processing and Henan place agent concern, they had formed a kind of consensus, xie Huifeng expresses: “The agent is Ao Kang‘s client, serving good agent is one of our mainest job responsibility, around only ability of agential profitable company makes money this belief begins the work. When processing agent concerns, the policy that the company manages neatly on the base that retains a company to manage a principle serves for the agent. The policy that the company manages neatly on the base that retains a company to manage a principle serves for the agent..

The picked troops fine that reason believes the branch austral Ao Kanghe develops the market this batch will, depend on their masterly sale tactics, regular meeting writes the romance that belongs all Ao Kang‘s person in add of Central Plains earth. Of Henan branch grow history also did not end far to here, before long in the future, on this abundant and extensive land, regular meeting leaves give to be called “ Ao Kang “ beauty strange flower.

 Li Ning plans brand of Chinese sporting goods to opened the first retailing shop besides Asian market in the United States January. A high level of company expresses, this action meaning is trying water, because the purpose of the company is,make inside 10 years become an international well-known trademark.

Li Ning brand includes to be able to bear or endure in the main competitor of chinese mainland gram and Adidasi. When presiding apparitor Zhang Zhiyong accepts a road to show a special report, say to express, li Ning plans to strap the Portland city with ridge state most population to open retailing shop of first United States in American Russia, the company has set center of product research and development in place.

Li Ning brand by before champion Li Ning accuses Olympic Games gymnastics. He once ignited holy fire on opening ceremony of Beijing Olympic Games. The company all has a retailing shop in Hong Kong and Singapore, plan the badminton between 70-100 is opened in southeast Asia before the bottom this year special inn.

Zhang Zhiyong expresses, “We have center of research and development in Portland city, this supplies chain from ours very close “ . He still states the United States will be the one big market of the company, arrive from 2014 especially during the Five-Year Plan 2018.

Annals of arrow of Li Ning brand makes the whole world to 2018 one of brands of 5 general Yo, at the appointed time the income of 20 ％ above will come from overseas market.

Zhang Zhiyong expresses, what Li Ning brand is in the United States is famous degree not tall, accordingly the object meaning of set up shop is in “ try water “ .

Li Ning shows fortune to move things to be given priority to with basketball, badminton and ping-pong, the company plans to carry oneself product or buy wait to means grows quickly and develop overseas market share.

Zhang Zhiyong expresses, “Two roads are actually OK, the word that buys has particular amalgamative risk, but opposite also ground is faster. . . We believe equipment market still has an opportunity. We believe equipment market still has an opportunity..

Zhang Zhiyong did not divulge the company wants to buy which sort model sports equipment assets, but he expresses to have “ Oriental element “ athletic fashionable dress will be a company with “ too extremely “ first product that the theme rolls out in American market.

Gao Ying rate lasts

The city of Li Ning company is filled with rate reside all the time do not fall high, it is 22 times what forecasted income 2010. Under photograph comparing, how its competitor steps is 19 times, chinese tendercy is 17 times. Lesser competitor is special the city of the pace is filled with leading is 10.8 times what forecasted income 2010, 361 degrees are 7.8 times.

Analyst of a few economy is filled with because of city rate is high and it is Li Ning‘s grade surely “ hold “ , think its future grows to already was mirrorred somewhat on share price more or less. But Zhang Zhiyong offers different view to this however.

He expresses, “I believe our growth will continue is an industry in highest “ . He once anticipated sports equipment market of China will rise 16 ％ 2010 before this, and the growth of Li Ning brand will anticipate this more than.

Zhang Zhiyong expresses to anticipate the retail growth of chinese mainland will occupy the 60 ％ of company income to control, because the company is in Beijing to open new store, compete directly with abroad brand.

Although Li Ning is in,market share of China and international brand differ not far, but there still is very large space however in brand value respect, because this China company is current,this is still relatively confine is in China, this also is the reason that Li Ning hopes “ walks along “ actively.

By the beginning of the year up to now, ascendant even more of accumulative total of Li Ning share price 1.2 times, run considerably win constant to lay exponential the same term of 55 ％ litre.