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\”0 custom duty \” the times is in nearly very close, this gives try water in southeast Asia in last few years the look forward to of fontal city shoe of overseas be on sale offerred auspicious opportunity. Current, already brand of campaign of state of a batch of springs spreads out depth in country of a few southeast Asia second manage, include to open brand shop, branch, investment builds base of workshop, production, some returns on the spot to appear on the market.

With own brand go out for a battle

It is early 3 years two ago, southeast Asia market already became fontal state what quoin of sea of brand of a few big campaign chases is popular. After time enters 21 centuries, brand of fontal state campaign greets the high speed that blowout type develops to become long period in home market, and firmly holds domestic major market. The success of home market let these brands have new purpose to overseas market. Current, the brand of fontal city sneaker of the market is developed in southeast Asia with brand shop form, already had how to step, special pace, inferior the ceremony is gotten, 361 degrees, be equal to gram, Hong Xinger gram, how to step among them, special pace, inferior the ceremony is gotten, Hong Xinger gram already established a branch in country of southeast Asia part.

Singapore is how to step a brand to march a market of southeast Asia cuts a point. 2004, singapore begins to bring into the domain of globalization be on sale that how steps. To the development of Singapore market, how to step the cooperative pattern that took quick, deal with concrete matters relating to work, with Singapore product of a professional sport sells a company to spread out collaboration, establish joint-stock company to manage. Later, how to step to open much home brand shop in area of the flourishing a sector of an area of Singapore, center, for its next southeast Asia dilate planned to lay solid foundation. How to step to create Singapore delegate office formally 2005, besides market of battalion carry Singapore, more it is exert oneself at developing Malaysia, Philippine, Thailand, Indonesian wait for the market, established a branch in these countries in succession.

Special Ding Shuibo of pace company president begins to do poineering work from 17 years old hold water 3 start a company, the product sells as far as to 47 countries of Asia, Africa, Oceanian, North America, South America and area, management foundation and the lead position that move in domestic style in last few years make concerning foreign affairs or foreign nationals of ten years special the pace development in southeast Asia market achievement not common. Autograph of pace of spy of no less than stars place of Xie Ting sharp edge says about, want to have the place of wampee skin person only, can have special pace. At present special the pace is in Singapore, Thailand, Malaysia, Philippine wait for national capital to set brand shop. Special pace (China) the relevant controller of branch of abroad general affairs represents limited company, special the way that pace overseas opens brand shop to adopt, basically be one searchs to join in in a country total agent, the pattern that sets brand shop in order to join in again is run. Besides brand shop is established in southeast Asia, special pace company still is in place advertisement of form a complete set is popularized in order to extend the market. The country waits in Malaysia, Singapore, special the brand promotion that the pace increased two this years to be in place puts in, the agency that and encourage has actual strength takes door going abroad, its the brand brings a whole world.

Fontal city another motion brand 361 degrees, at be in 3 years ago Burmese open its to be in the first brand shop of southeast Asia. 361 degrees are in Burmese striding the brand shop that plunges into center to establish is skill of the branch austral You Jiyun is held do. According to divulging, this brand still will be foothold with Yunnan, open brand shop into Laos.

Overseas market extends a respect, company of estate of shoe of fontal city the earth ever was the leading sheep of be worthy of. Card of its banner inferior inferior the ceremony must be in although how home steps not as good as, special the renown head such as the pace is resonant, but there has been more outstanding than be the same as city brand outstanding achievement however in the international market. The earth is in OEM (the treatment that stick a card) the market passed 20 years go all out in work hard, its OEM product is popular and abroad 50 many countries and area, subordinate inferior the ceremony gets athletic brand at in advance of market of the overseas in the person of the same trade one pace. 100 many countries establish overseas of the earth company nowadays agency, branch, have own sale with own brand. Chen Yongpei of the earth boss is Philippine China business, because this is Philippine,also became inferior the ceremony gets the main base area in southeast Asia.

Be equal to since the gram put forward the strategy of brand internationalization to imagine oneself, its are own the brand extends abroad achievement brilliant. In last few years, be equal to the market with overseas gram more it is to be in and other places of Europe, South America, Oceanian, middle east, although have a product,enter to southeast Asia market, but had not formed systematic development. However the near future, nip is worn the situation that appears on the market in Hong Kong, be equal to overcome president of sporting goods limited company to make Jing Na disclose to the reporter, its are in Philippine in establishing the job of the branch to be being prepared, market of prospective southeast Asia will be an another important place that the gram develops overseas market. 1 2

2009, luxury market face draws near 6 years to ebb in the round first, be considered as luxury company generally one year the hardest. Global luxury demand is mixed as economic shrink the market is turbulent and decrease apparently, luxury market appears a many new development posture, this forecasted the market trend 2010 to provide imaginary space for us.

　　 Year keyword: The crisis

　A few jubilate a few anxious

No less than anticipates in that way, financial crisis brought very big impact to fashionable luxury industry. Whole world of make a comprehensive view, the luxury group Lu Weiming with the biggest France highs (LVMH) profit drops, kelisiting Lakeluwa (Christian Lacroix) suspend payment, germany wave of · of introduced from the northern and western nationalities or from abroad dagger of brand of luxury of two big heavyweight person (Hugo Boss) enlarges deficit, aisikada (Escada) group applies for to go bankrupt protection. Fan Saizhe of Italian fashionable tycoon (Gianni Versace) , a certain number of door store that also closed its to be in Japan, appetent and progressively cut the market space that its are in Japan. In the meantime, pulada (Prada) , sweet Nai (Chanel) announces to cut down the member of persons employed to be become, gu Chi (the Luo Lan of emperor of Yi husband · with subordinate Gucci) (Yves Saint Lauret) and Alexander · Mai Kun (the door store that Alexander McQueen) closed his to wait for a few main markets in Japan and Russia. Lu Weiming highs (beautiful jade of a place of strategic importance of card of inferior of LVMH) group division (Celine) , realize cost to control through adding new store no longer. Extravagant industry is experiencing the frightening dream that never has had, turnover, profit margin drops, reduce expenditure, cut down the member of persons employed, be heavily in debt, be close to going bankrupt the brim, buy sell, reshuffle…

Although the crisis is heavy, but a favourable turn also emerge as the times require. The findings report when entering Chinese market according to Priestess NYC of fashionable dress brand shows, \”China has 360 thousand millionaire, they cost 6.5 billion dollar every year on luxury market. \” China\’s strongest in global luxury market already was made under financial crisis fulcrum. Each big luxury group reachs shopkeeper, begin what increase pair of China markets in succession to put in strength, american shellfish favour seeks advice from a research that the company publishs to point out, this year global new-blown in 300 luxury inn, having 15% is to leave be in China, 25% in Asian other country, traditional western market is occupied only 15% .

Besides the reason of financial crisis, consumptive ability of the Chinese is ceaseless \” leap up rises \” , also let these extravagant brands look at with new eyes. They begin this to pay close attention to Chinese market \” big cake \” , holding in the arms search \” new outlet \” determination adds speed to enter Chinese market.

End in December 2009, world luxury association releases year of 2009~2010 whole world report first: The 8.6 billion dollar of month of? of patch up of Yan Shan of phlogistic Du of useless  of Lian of discharge  Fu harding iron is added to 9.4 billion dollar, have in the whole world rate for 27.5% , rose 3 percent. 2009, china forces continuously first Japan, reside world luxury the United States, firmly to consume big country more than runner-up throne, through the ablution of global banking crisis, china had proved its driving consumption actual strength to world luxury market, and the Japanese luxury market that is in market saturation condition all the time, already large quantities of international luxury companies drop the focal point 2010 to Chinese market. According to expert analysis, below the case that in market of luxury of world each country sale share drops and manages, chinese luxury market still is behaved it is ascendant trend, after predicting 5 years, chinese luxury market will reach the global share of above of 14.6 billion dollar, the likelihood holds the summit of global luxury expenditure, more and more international luxury companies had begun in succession market of China of race to control, chinese certainly will becomes the luxury trade with the largest whole world and consumptive center.

　　 Comment on: These look hopeful economic data to did not let consumer follow international luxury industry hopeful rise, there is cautious attitude as before when they are consumed, also more deal with concrete matters relating to work, spends money like water to seek name tagvisiting card person is a lot of less. The gigantic about-face of consumer psychology and behavior means, generation came when an adumbrative new spending — consumer is on consumable brand merchandise, general deal with concrete matters relating to work, have certain susceptibility to the price, also more pursuit sex price compares expensive brand product.

　　 Year keyword: Cross a boundary

　　The brand of deal with concrete matters relating to work is politic

It is under financial crisis, the it is cheaper to buy intent to be able to change direction gradually brand of consumer, consequently luxury company can is immersed in improve market share and the condition of be in a dilemma that maintain brand image. International luxury company wants to seek \” outlet \” , still must show \” close civilian \” the manner just can be bought by sensible with each passing day consumer odd. Yao thinks in those days Zara in Beijing world trade day rank set up shop, cause pilgrimage of countless fashionable white-collars temporarily, h&M is in Shanghai firm set up shop at the beginning of, also was to swarm sundry vogue to amount to a person. Apparent, the brand of fast fashionable par such as similar Zara, H&M, MNG, already became fashionable crowd to take the central issue of tide quickly.

Instantly, regard luxury of a gleam of as the card, \”Cross a boundary \” already became most the brand of deal with concrete matters relating to work is politic. From Carl Lagefeierde (Karl Lagerfeld) takes the lead in with advanced hand-me-down " eyesore " H&M cooperates, innovation goes " Karl Lagerfeld For H&M " series, to in recent years plain long Bao Ling (Comme Des Garcons) , Shan Benyao manages (Yohji Yamamoto) and Gao Qiao aegis (many fashionable dress brands such as Under Cover) had been rolled out with Kuang Wei (the canvas shoes that Converse All Star) is design chief source; Enlighten abstruse (Dior) super big shop sign adds the athletic element such as stripe, drape ceaselessly, roll out these phenomena such as golf series dress to see not hard even, today, each corners of alive bound are filling the form that has crossing a boundary with fashionable name.

Look from commercial angle, crossing a boundary is the plan of close civil administration of luxury brand undoubtedly, envelop in financial crisis below, the figure that luxury brand stands high above the masses for him change, the color with more recipient masses is added in the design, move for instance or street element, good let more person accept a design, buy a design.

And from the point of pragmatical angle, stylist sets out from functional sex, let once notional fashionable dress more reality of press close to. From the point of respect of clothing fabrics development, also stylist goes after high-tech fabrics truly. The model is represented even if install Puliao Amani (Emporio Armani) , news briefing of Chunxia men\’s clothing served as with the men\’s clothing of high-tech fabrics 2010 press an axis, advanced feeling was full of in vigor. Besides Amani, the Yin Kalayang that await a place of strategic importance (Hussein Chalayan) or it is Parisian old and well-known family (Balenciaga) is the person above average that applies high-tech fabrics. Stylist people the attention that collective returns to pair of high-tech fabrics, because,very old rate is innovation and changing just is the breakthrough drop with the biggest design of high the latest fashion.

Taste the consequence of card or top class stylist through the luxury of an everybody prostrate, will let more person know his, the design concept that also lets oneself comes out through newest fashionable element expression. No matter be from commercial angle, still look from dress craft angle, this one is allied, it is successful undoubtedly.

　 Comment on: Fine number these is very happy with it \” cross a boundary \” example, you can say these brand operation trader not attend to one\’s proper works or duties, also can say their sword goes slant sharp edge. No matter be to be based on \” be of a kind \” let these brands or stylist goes finally, the self-identity feeling that still insides information to bilateral culture, history lets a brand between awake photograph cherish, the culture between the brand is permeated is the final result that they think to go after undoubtedly. Cooperate through crossing a boundary, derive new brand culture, lead a new fashionable trend. Below not hopeful economy environment, this \” double win \” beautiful storm, can yet be regarded as is lifted wisely.