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Special the enterprise of domestic fashionable sporting goods that pace international group precedes for China. Show according to the data of Euromonitor International, of the group special pace brand is calculated by the accrual 2007, for brand of the oldest domestic fashionable sporting goods, at occupying China 2007 market of total sporting goods makes an appointment with the portion of 3.4% . 2007, market of fashionable sporting goods takes market of Chinese total sporting goods about 17.0% . Alleged and fashionable sporting goods, according to the definition of Euromonitor International, it is derive at lying fallow with fashionable sporting goods, can satisfy athletic need already, yi Kuo adds up to recreational dress, cooperate fashionable tide, its are adding up to athletic function and vogue to savour at kneading mainly reach tide at a suit. The group basically pursues a sporting goods (include a shoe to walk on, dress and deserve to act the role of a product) design, development, make reach market promotion, embrace brand of some spy pace to reach Colin brand with the group, and group basis permits an agreement at the Disney that concluded on November 1, 2006 (edited on January 1, 2007) athletic series brand enters the Disney that has Chinese concessionary access to be sold all right.

Enterprise of manufacturer of a primary equipment is when Yu Yijiu of pace international group begins professional work 99 years especially, make sneaker product for many international brand. The commercial potential that because the group believes photograph of product of brand sporting goods,compares product of primary equipment manufacturer is greater, profit margin also taller, because this group begins to weigh,establish its business pattern, develop the brand of itself, took the lead in rolling out 2002 special pace brand. The group is China first except function and utility the product of brand sporting goods of explicit itself fixes one of sporting goods companies that join fashionable tide element, because the group believes the market potential of product of fashionable sporting goods is greater, and Yi Ke of this fixed position makes group and main competitor apparently divisional. Rolled out 2002 from the group special since pace brand, special the brand of domestic fashionable sporting goods that pace brand already expanded Chinese come first on the list. The group believes, special the pronoun that pace brand already made product of popular, innovation, high grade fashionable sporting goods in China. Be based on a group at special the achievement of pace brand, the group begins to implement much brand strategy, offer more the product of diversity, move at Disney was being rolled out in China 2007 series product and Colin brand. On one hand, disney moves series brand with a certain number of effigies and character give priority to Disney problem design is interest sex, recreational reach phyletic and extensive sporting goods; on the other hand, colin brand with bold, bold and unrestrained reach the color that has appeal extremely to wear say. The group depends on much brand strategy, be aimed at different target market with the brand of many having a unique style, cater to and attract in the age, can control income level, vogue to savour reach the respect such as be fond of to have different consumption each group.

Special the business mode of pace international group makes starting point with products plan and research and development, each brand all sets the group the interior design group of itself, cater to target consumer in order to design to savour the sporting goods product that reachs be fond of. The market that the group already carried out many innovation and diversity popularizes strategy to reach a product in order to publicize the brand of the group, new product can be in commonly of the group be on sale to its cent sells shopkeeper of tripartite of business pass an imperial examination to reveal on the meeting, and this be on sale can general meeting at rolling out new one season product grants 6 months hold the four boundaries of a piece of land or a construction site before ultimate consumer. Group cent sells business order of major new product all is on sale fulfil on the meeting, the group produces what make concerned quarter according to these order schedule. Next, the group can be in the manufacturer room of itself and / or make a product by the business that distribute a packet or contract manufacturer, carry again grant the cent of the group sells business, sell business to sell the product directly by the cent of the group again grant consumer or resale grant tripartite shopkeeper, sell finally grant consumer.

Came 24 days on Feburary 22, on Fair of cotton goods of needle of the 91st China of Shanghai, reflect excellant \” healthy consumption, happy life \” of the tenet \” happy vivid house \” appear first degrees to the public, the firm image of the dress of environmental protection health of pure and fresh elegance, develop a school of one\’s own, the window that the needle in becoming meets, draw countless clients to stop.

What the dress raw material of excellant uses is the pure natural fiber such as colour cotton, Bai Mian, abb, cashmere, mulberry silk, maintain fiber primary colors, need not printing and dyeing, little part uses plant coloring or environmental protection dye, accordingly, the product favors by consumer, come for years product sale resides a list of names posted up of course of study of person of the same trade firmly from beginning to end head.

Although be faced with the adverse effect of international banking crisis, after October 2008, \”Excellant \” dress is held in both hands by the heat of broad consumer, the order of each district agency is thick as hail, was head and shoulders above a company to plan output, limited company of dress of excellant colour cotton decides to increase productivity to spend, outspread product line, enlarge scale of production, think all method to satisfy more consumer to wear the demand of garment health to oneself, with \” healthy consumption, happy life \” the happy vivid house that gives priority to a problem emerge as the times require.

Face a challenge, company of each district spin is answered actively, capability of research and development of wh some of which is strong, oneself canal has accused, the spin company with technical high capability, already stepped sturdy pace on road of break out of an encirclement. Limited company of dress of excellant colour cotton is typical delegate. Production value obtained this company 2008 300 million yuan, growth is achieved 20% . Company president Xu protects together say: \”This year the Spring Festival, the sale of company product is compared the corresponding period grew 30% last year \” .

　　 Hold to market of own innovation develop

Limited company be subordinate to belongs to excellant colour cotton group of Dong Hua spin, held water 2002, have stuff nearly 2000, it is home the civilian battalion science and technology that the earliest major pursues colour cotton research, development and industrialization of goods of implementation colour cotton, dimensions producing enterprise, also be production of country\’s biggest colour cotton goods and supplier.

As we have learned, pass own innovation, excellant already mastered the core technology that the colour cotton industrialization that contains own intellectual property is developed and manufactures, declare won multinomial country patent. Among them, the colour cotton new breed that uses the method such as seed selection of cross, system to be bred, long fine hair of technology of project of male sterility biology and cotton of brown and natural colour breeds the nucleus that character already achieved cotton of natural color of; of world banner level technology, already obtained international to precede itself of cotton of positional; colour already also made the new-style fiber material that 863 projects key supports the country.

On base of powerful power of technical scientific research, the enterprise passes ISO14001 quality / ISO14024 of industry of textile of environmental management system, zoology, the attestation such as I, in the meantime, make a brand of famous colour cotton successfully — , \” excellant \” , produce per year colour cotton fabrics, dress, bed to taste amount to 8 old series, 500 many breed, millions layette act the role ofing, site of nearly 2000 sales is built in the whole nation, the product spreads all over the whole nation.

To answer the crisis, improve the market competition dominant position of the product, \”Excellant \” continue to be challenged to high-tech. 2008, the product of content of a lot of high-tech such as calorific fiber underwear also promotes beautiful woman of the underwear of albumen of corn poppy collagen of company own research and development, fire in succession to the market. It is reported, this company still is increasing investment currently, research applies the high-tech fiber such as FIYCOOL to satisfy moisture absorption of outdoors motion instant to discharge the requirement of sweat, roll out outdoors motion underwear. 1 2

Came this year in January in October, longyan examines quarantine bureau examines in all quarantine exit spins a product gently 866 batches, goods is worth 29.31 million dollar, grow 249 respectively compared to the same period ％ and 302 ％ . Export of spin dress product increases to be afterwards considerably benefit of Fujian west longitude is promoted after mechanical and electrical products good the another main force of rapid development.

Outlet of Longyan spin clothing realized export market diversity not only, form give priority to with the European Union, the United States is second, cover the 30 many countries such as southeast Asia, middle east and area, and exit breed diversification, its product includes underwear of adult dress, childen‘s garments, knitting, baby underwear, bedgown to wait. In addition, the enterprise produces management and quality standard to rise ceaselessly. At present Long Yan already had 1/4 above to export an enterprise to obtain attestation of system of ISO9000, ISO14000 inside bureau area under administration.

    – route chart of brand of elegant Ge Erxin is unscrambled

This year is group of elegant dagger Er holds water 30 years, from green dress factory lay a foundation, to “ Yageer “ rise abruptly, meantime Guan Shan is heavy, road block and long, and the dream that pursues world brand, spread all the time.

　 Think of current head 30 years calmly

“Yageer can be celebrated here hold water 30 years, be worth to congratulate really, a lot of companies that I had seen can celebrate 10 years only, 20 years, cannot have celebrated again “ .

Enter in October 2009, employee of a lot of elegant dagger Er remember the celebration of city of dress of 5 years of Qian Yage Er: A batch of star such as Fei Xiang, Sun Yue, Zhang Ye are in passion of douse of elegant dagger Er. They have a doubt: 30 years the factory is celebrated this year, who will they see? The answer will be announced on October 24, standing undersecretary waits for ministry of Li Guoguang of assistant dean of court of Bao Jiming of professor of Fudan University of Yang Du of professor of Chinese people college, Shanghai, original top people, former construction scholar of a few experts comes to Yageer, attend “ Yageer establishs an informal discussion 30 years “ .

Chinese people university teachs Yang Du to go up to say meaningfully in the informal discussion: “Yageer can be celebrated here hold water 30 years, be worth to congratulate really, a lot of companies that I had seen can celebrate 10 years only, 20 years, cannot have celebrated again “ . Without more flowers, applause and emblazon, yageer with so simple that commemorate the past 30 years close to negligent means: The speech compile that Professor Yang Du can grow continuously about the enterprise “ culture and system “ become cadre of elegant Geer middle-level “ brains storm “ chrestomathy. Before this, ji Baocheng of president of Chinese people university already go ahead of the rest and group president Li Rucheng meet “ broken problem “ , the effective system that the help Yageer combs a program to prop up company future to develop and mechanism, build Yageerji the culture with evergreen course of study and system engine.

　　 Create world brand of China

“Found world brand, it is course of a history, this backside has “ China “ setting, of culture of the promotion of comprehensive national power that includes China, China revive. 5 years in Chinese dress product can follow international tip brand completely to compete, but there still is difference on brand creation. “ on 30 years of informal discussions, president of branch of Zhejiang of original people bank thanks Qing Jian to say: “China is lying 3000 dollars go to average per capita the development phase of 7000 dollars, the income of estate of firewood of national whole senior engineer, to expand inside needed to offer very good opportunity. “ suggest Yageer “ should value an international market, should value Chinese market more. “ the speech of this expert is implicit a meaning: Make world brand, must home the first.

If be had integratedly from the market for rate, yageer already was domestic man holding the market “ the first “ , but this still is not all far. For the word that uses Li Rucheng, before Yageer 30 years more be “ follow “ , still not be real significance go up “ create “ . Go up in Yageer‘s history actually and there is no lack of “ Chinese characteristic “ creation, for instance share-holding system is transformed, still have wide the industrial catenary mode that gets dispute; Innovate in the product for instance domain, elegant Gore is in respect of new technology compositive application many “ the first “ behead is obtained.

“Found world brand, it is course of a history, this backside has “ China “ setting, of culture of the promotion of comprehensive national power that includes China, China revive. 5 years in Chinese dress product can follow international tip brand completely to compete, but there still is difference on brand creation. “ complex of Chinese brand creation is in as total as the liberation army 2005 hind in industrialization of Chinese hemp fiber, found breach. This U.N. that held April this year by the project of Chinese own research and development completely is natural on fiber forum, be awarded development of new-style and natural fiber and application by Food and Agriculture Organization of the United Nations “ innovation award “ , yageer is in the world that double edition accept builds on the west product line of fiber of first Chinese hemp, got the height of many 300 expert of more than 10 countries is evaluated coming from a whole world, think this will be human afterwards is after cotton, wool, silk, natural fiber applies the revolutionary positive result that field place obtains. This year on National Day military review, fight bacterium, fight what the ultraviolet ray, Chinese hemp product that fights peculiar smell already accepted officers and soldiers to examine, ovation. The Yageer end December will leave in Ning Bo give two “ house of Chinese hemp life “ , offer new house in Beijing, Hangzhou and Shanghai and other places in succession next year, this means Chinese hemp to be about to walk into the Chinese‘s life.

　　 Grind blade of two swords frost 5 years to ever already tried

“Only concept also is no good, fabrics is done with the hand. Be in we still will do a technology to compare connecting with the boxing skill September this year, such than fierce we can be done all the time, ensure quality advanced position. “ 2001 to 2004, in the time that does not arrive 5 years, yageer is meridian spin and wool spinning holds water in succession, yageer makes the technical platform that starts world brand with this. Company of wool spinning of elegant dagger Er provided a group of such data: Before this year 3 quarters, the company achieves sales revenue one hundred and eighty million nine hundred and sixty-eight thousand yuan, with photograph of the corresponding period was compared last year drop 17.4% , and the profit before duty is ten million nine hundred and thirty-six thousand yuan, compare however the corresponding period was added last year 32.9% .

“Additional cost improves the product, make profit adds. “ a staff of wool spinning company says. Two years ago, luca of stylist of Italian famous fabrics comes to Yageer. Work together Zhang Yanna says personnel of fabrics development department to it: “Come from the countryside of world fabrics, expect popular wind has inherent smell on him, slowly we also had this kind of feeling, divide this beyond, he still brought concept of new research and development. “ the French Texworld fabrics that will hold in September this year is exhibited on, the 10 autumn winters that Yageer reveals taste the favour that gains a lot of travelling merchant quickly newly. Share 68 guests that come from 21 countries such as England, France, Holand, Italy, Turkey, Spain to give height the opinion to wool spinning, think “ development capacity is as neck and neck as European enterprise already “ .

“Only concept also is no good, fabrics is done with the hand. Be in we still will do a technology to compare connecting with the boxing skill September this year, such than fierce we can be done all the time, ensure quality advanced position. “ a personnel says development department of wool spinning firm.

And Yageer is meridian spin fabrics to develop personnel introduction: This company 60% all be product of high additional cost to the product of 70% . Main technique index achieves international advanced level, 75 ％ export the product the many countries such as beautiful, meaning, day, heart and area, include Lacoste of crocodile of American CK, POLO, LLB, M&S, NEXT, France inside well-known trademark all becomes large quantities of one international meridian spin important client. As we have learned, to forging world top-ranking fabrics, yageer the antenna the industry is outspread arrive “ kind cotton “ , the fiber length of the new Hao Mian that breeds in Xinjiang already exceeded Egypt to grow cotton of cloth with soft nap. Director of center of group project technology Dr. Wang Qingmiao says: “Meridian spin what offer Yageer every year only fabrics amounts to on 1000. Resemble new Hao Mian, 300 / double, 200 / the product world such as double-faced makings is banner, research and development of product of cotton silk blending, cotton cashmere blending, linen-cotton blending also precedes in industry. ‘ liquid state cotton ‘ , arrange bounce of knitted piece goods, cotton to avoid very hot fabrics, ‘ super protect avoid very hot fabrics newly ‘ wait for many products to be included national emphasis new product and torch to plan a project by ministry of national science and technology early or late, yageer is meridian spin the base of important research and development that already made dry goods of our country high end. Yageer is meridian spin the base of important research and development that already made dry goods of our country high end..

　　 The design affects dress reform

“I came 2000 Yageer, did not design satisfactory work at the beginning, also had taken a few roundabout way among them, through nearly 3 years fumble, 4 years ability design gives me to compare satisfactory work. Meantime, li Rucheng president gave me capacious arena, threw the capital that comparative to make me bold try. " ever said frankly when the in Yageer job course since the Zhang Hong memory that currently holds the post ofchief of MAYOR&YOUNGOR brand studio: “I came 2000 Yageer, did not design satisfactory work at the beginning, also had taken a few roundabout way among them, through nearly 3 years fumble, 4 years ability design gives me to compare satisfactory work. Meantime, li Rucheng president gave me capacious arena, threw the capital that comparative to make me bold try. “ Zhang Hong answers recall to developed aureate Yageer 2005, the money that business of a world-renowned brand saw Yageerxi is taken at that time with character hind, want to do on the spot stick a card. The workshop of suit of high-quality goods of elegant dagger Er today, high-quality goods suit was made successfully already cool and refreshing model, recreational model, receive a body model and assembling 4 model.

“As decimally the number from the back, count accurately before to the first, went to the 2nd accurately now to count, with human body as far as possible the be in harmony of flawless and, come to even every month we this time to Jieniya stylist exclaim our craft progresses. “ Wang Hanfen of section chief of technology of workshop of high-quality goods suit says. And in factory of suit of elegant dagger Er, red side sews the Chai Jianming that send a person is opposite suit edition “ become an operation “ , chai Jianming summarizes operation goal: Bosom is sunken go down, humeral ministry cock comes. Shui Junping of product development department says: “The eye of bavin master very ‘ captious ‘ , we need such person now. “ the thirteenth that will come 25 days on October 22 this year on division of clothing of Ning Bo international, yageer weighed a fist to roll out GY again, 4 days short, the person that look around thousands of, the brand plan of GY and design are tanaka of organizer of Japanese well-known trademark 3 man. 1 2

    

    Limited company of fashionable dress of Jiangsu graceful the wife of a prince is located in Jiangsu to save garden of industry of pond of emperor of Dan Yang city, line of high speed of close Lin Huning, edge river high speed, 312 nations, 340 provinces path, 239 provinces, be apart from Changzhou airport 15 kilometers, be apart from me to save the biggest deep water harbor- – dock of Home Zhang harbor 60 kilometers, be apart from international metropolitan- – 180 kilometers of Shanghai, communication is very easy.

    Company of graceful the wife of a prince held water 1994, have the Germany with several advanced international to import equipment automation line, the company is the modern omnibus industry that market research and development, production, sale, service is an organic whole.

    Product choosing material is superior, the design is original, craft is delicate, qualitative check is strict. “Brand of “ of graceful the wife of a prince inspects product quality to be business life all the time. Was judged to be by center of development of Chinese woman children in June 2008 “ the brand product that Chinese woman likes “ . In August 2008 by center of safeguard of light product quality is judged in China for “ Chinese well-known trademark “ . The product welcomes by consumer.

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    (Marks&Spencer) is had " Martha " wait to have oneself brand and numerous child at present the group has brand; at present many 75 thousand employee, open in England have store of 600 much doors, in the whole world 40 areas set 275 branches.

In functional respect, the develop a school of one‘s own of underwear it may be said of Marks&Spencer, for example “ promotion bra (Push Up Bra) “ , according to need, it has the product of different promotion degree to be able to offer an alternative, at the same time this series still has inside bag, can fill in gasket, let a bosom model more forceful, channel deficiency is more obvious.

Be like again “ perfect bra (The Perfect Bra) “ , its cover has high-tech inside the cup epispastic memory material, the bosom that can allow a woman gets nature is held in the palm faultlessly line and prop up, thereby more comfortable. According to current favourable range, 75 after folding, more than 100 yuan price, can let consumer buy functional sex and beautiful sex to hold provided formfitting bra concurrently.

Besides the bra, marks&Spencer still has other " magical " underwear product, can improve buttock form effectively for instance “ the briefs that carry buttock (BumLift Knickers) “ , and can make leg ministry and coxal line more perfect “ super and invisible thin leg pants (Ultimate Invisible Thigh Slimmer) , still have can let the leg tight silk socks that looks more slender wait a moment. Before summer comes, have the underwear with gratified and satisfactory a suit, it is very important to woman customer.

The Marks&Spencer of banner and retail business that comes from England with quality excellent and the dress that content exceeds a value, food and household product are famous in the whole world. Its store of first Asia flagship is in Nanjing on the west since distance start business, act on “ quality, value, service, innovation and accredit “ the tenet is acted according to for consumer wholeheartedly on top-ranking product and service, suffer all circles reputably.